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Brand Culture in the Conversation Age
Brand Culture in the Conversation Age
Brand Culture in the Conversation Age
Brand Culture in the Conversation Age
Brand Culture in the Conversation Age
Brand Culture in the Conversation Age
Brand Culture in the Conversation Age
Brand Culture in the Conversation Age
Brand Culture in the Conversation Age
Brand Culture in the Conversation Age
Brand Culture in the Conversation Age
Brand Culture in the Conversation Age
Brand Culture in the Conversation Age
Brand Culture in the Conversation Age
Brand Culture in the Conversation Age
Brand Culture in the Conversation Age
Brand Culture in the Conversation Age
Brand Culture in the Conversation Age
Brand Culture in the Conversation Age
Brand Culture in the Conversation Age
Brand Culture in the Conversation Age
Brand Culture in the Conversation Age
Brand Culture in the Conversation Age
Brand Culture in the Conversation Age
Brand Culture in the Conversation Age
Brand Culture in the Conversation Age
Brand Culture in the Conversation Age
Brand Culture in the Conversation Age
Brand Culture in the Conversation Age
Brand Culture in the Conversation Age
Brand Culture in the Conversation Age
Brand Culture in the Conversation Age
Brand Culture in the Conversation Age
Brand Culture in the Conversation Age
Brand Culture in the Conversation Age
Brand Culture in the Conversation Age
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Brand Culture in the Conversation Age

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The ICCO Global Summit which took place in Oxford, UK, from 29-30 September, 2016 offered two days of great conversations with colleagues coming from all over the world. MSLGROUP's SVP & Chief Strategy Officer, Pascal Beucler was invited to discuss why Branded Content and Entertainment are a new boundary, and a sweet spot to hit for PR professionals.

Based on Pascal's experience last June at the Cannes Lions International Festival of Creativity, as a juror in the newly created Entertainment Jury: this has been a week-long fantastic experience, evaluating how talent and ample narrative formats can elevate content into the cultural mainstream.

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