DIGITAL&MUSIC
MATTERS 2013

© Branded Limited
ALLTHATMATTERSINDIGITAL&MUSIC
In just eight years Music Matters has uniquely succeeded in creating a global platform for the Asia Pacific
region’s music industry and has featured:
– Over 20,000 Participants from Around the World
– 900+ Leading Speakers
– Hundreds of Bands & Thousands of Fans
– 18 YouTube Artists with over 3.8 billion views
– 400+ Official Media Partners
– 100+ Industry Associations
– Localised Events in Mumbai, India and Hong Kong
• In 2011 we also launched Digital Matters, relocated to Singapore and created history!
• In 2012 we were awarded Trade Conference of the Year at the Singapore Experience Awards
• In 2013 we launched two new platforms; The YouTube FanFest and the Music Matters Academy

Click HERE to watch
the 2013 Wrap Video

PLANOFTHEWEEK

OVER 10,000 ATTENDEES THROUGH THE WEEK INCLUDING:
CONFERENCE:
• Over 1,500 Participants from 30 Countries & 400 Companies (audited)
• 140 Speakers
• 80+ Media Partners/Industry Associations & 120 Journalists
• 30+ Sponsors
• 31 Social Events
• Streamed LIVE on the Movideo Platform
MUSIC MATTERS LIVE with HP FESTIVAL:
• 58 Bands from 20 Countries Playing 160 shows in 7 Venues Over 3 Nights
• Over 6,000 Fans over 3 Nights (under estimated)
• 75,000 Facebook Likes
• Broadcast Live on YouTube by 50 Poly Students for Over 58 hours
LAUNCHED THE YOUTUBE FANFEST
• 2 Night Showcase Featuring 18 YouTube Stars with Over 3.8 Billion Combined Views
• 1,400 Attendees (audited)
• Broadcast Live on YouTube Across Both Days to 200,000 Viewers from 117 Countries
• 500,000 total views to date
LAUNCHED THE MUSIC MATTERS ACADEMY
• Over 120 musicians registered over two days
GLOBAL PR VALUE OVER US$ 3.6 MILLION(SOURCE: Bite Communication)
© Branded Limited
2013RESULTSOFTHEWEEK

© Branded Limited
WHOWASWHO?
Singapore*
Greater*China*
N.America*
Japan*
Europe*
Australia*
Indonesia*
Malaysia* Korea*
India*
S.E*Asia*
Technology*
Music*
Media*
Industry*
Associa5on*
Live*Entertainment*
Telecommunica5on*
Publishing*
Broadcast*
Government*
Ar5st*
Adver5sing*
Research*Consultancy*
Movie*
Venture*Capitalist*
by Industry
by Country

401Companies

SPEAKERS
MATTER

MEDIA
MATTERS
With 23 Media Partners and 60 Association/
Industry Partners, the event generated over
US$3,600,000
in global media value

DETAIL
MATTERS

CONFERENCE
MATTERS

#MATTERSTOME
Digital Matters was presented by Windows Azure and focused
exclusively on the monetisation of online video content. The event
addressed new business models in the digital entertainment verticals
such as television, advertising, movies and music. Digital Matters has
become the symposium for showcasing online innovation.
Music Matters high level agenda covered all aspects of the music
industry, diving into the discussions about the opportunities
of monetising music using social media, music synchronicity and
interviews with the most prominent digital music CEOs and 75 other
music industry thought leaders.
CONTENT
MATTERS

Music Matters is renowned for producing artist performances during
the main conference and 2013 was no exception with no fewer than
SEVEN amazing artists on the conference mainstage.

#MATTERSTOME
Export Music Matters Workshop: Bringing together trade representatives from across the globe to share ideas, best practices and business
insights
Online Video Workshop: An excellent opportunity to get, practical all you need to know about online video monetization
Publishing Matters Workshop: A productive copyright environment and legislative framework enables the full potential of a music market to be realised;
this workshop provides a 101 to publishing in Asia and beyond.
Live Music Matters Workshop: A closer look at new revenue opportunities in the Live Music space from ticketing and streaming to Sponsorship
Online Video
Workshop
Publishing Matters
Workshop
Live Music Matters
Workshop
Export Music Matters
Workshop
WORKSHOPS
MATTER

NETWORKING
MATTERS
Breakfasts & Lunches
Parties
Our famous evening networking events and parties continued in 2013 with
31 individual events!
Opening night began with cocktails, sponsored by Movideo, followed by our annual
Hard Rock Party with SG Muso. AsiaPop40 Launch cocktails were hosted by
AsiaPop40 & eon Syndicated Media, after which everyone headed to Clarke Quay for
the opening night of Music Matters Live with HP with opening night drinks sponsored
by Pacific Beverages. Closing cocktails were held in honour of legendary producer
Seymour Stein.
Samsung hosted a VIP breakfast to kick of the first day of the Digital Matters
conference.
Accenture hosted a high level luncheon for business leaders driving the
entertainment space in Asia.
The YouTube Music team & Google Play hosted an exclusive and intimate
lunch for entertainment leaders and YouTube stars from across the world.
Kocca hosted a VIP lunch to share the latest from the world of K-Pop
CIMA hosted the Canadian International VIP lunch where members of the
Canadian delegation presented to a select group of attendees, made new
contacts and exchanged information.

YouTube FANFEST

This year we launched the YouTube FanFest; a two-night 'live' YouTube showcase in
Singapore featuring a roster of 18 established and breakout global sensations with over 3.8
billion combined views plus a guest appearance from Joe Perry (Aerosmith) and
Andrew Garcia.
The live stream on youtube.com/fanfest across both days drew almost 200,000 viewers
from 117 countries (up to 500,000 by July 2013) 200 Fans got up close and personal with
their favourite stars at the Meet & Greets. 50 journalists attended the press conference
across two days.
Visit our channel: http://www.youtube.com/fanfest

YouTubeFanFestSummary
• 18 YouTube Stars with Millions of Subscribers and almost 4 BILLION
combined views!
• Fan Mayhem Chasing YouTubers around Singapore
• Event Press Conferences & Meet & Greets
• 33,000+ Subscribers to date
• 500,000+ Views on YouTube (200,000 Live)
• 23,000 visits to the YouTubeFanFest.com website
• 482,000 Facebook impressions
• Trended on Twitter all week delivering over 12 Million impressions
• Over US$ 1,000,000 in PR Value

“What we saw last night
was incredible. The level of
fervor was unbelievable”
Rob Wells
President Global Digital Business, Universal Music

BROADCAST LIVE ON YOUTUBE OVER TWO NIGHTS
YouTube FanFest broadcast live on both nights to a live
audience of over 200,000 viewers and a cumulative of
500,000 to date (July 2013).

<insert image of fans>
SCREENAGERS!
Thousands of fans (with and without tickets) flocked to
the Ritz Carlton to meet, greet or simply catch sight of
their idol YouTube stars presenting the orgainsers with a
security issue which was quickly and effortlessly taken
care of by the five-star venue!

Over 6,000 fans attended the Music Matters Live festival which featured 58 bands from 20
countries performing 160 shows around Clarke Quay over three nights with no admission cost!
Dubbed as Asia’s #1 celebration of music discovery Music Matters Live with HP was the live arm
of the prestigious, award winning Digital & Music Matters conference and was broadcast live
globally on YouTube from the Fountain Stage. The festival featured emerging and established
bands from Asia and around the world - all looking to be discovered by industry and fans alike
This year saw representatives from Japan, Korea, Australia, Canada, England, France, Hong
Kong, Latvia, Malaysia, Myanmar, New Zealand, the Philippines, Scotland, Singapore, Taiwan and
the USA. For full list see over.

MusicMattersLiveSummary
• 58 Bands from 20 Countries played over 160 shows
• Estimated 6,000 visitors over three nights
• Almost 60,000 live views on YouTube (produced using HP kit)
• Regionwide Marketing Partners
–Channel [V], StarHub (Singapore), Deezer , I-S Magazine, Where, MeRadio, ST Communities,
Sonicbids, SPH Videowalls
• Regionwide Marketing Value = approx. US$ 500,000 +
• 75,000 LIKES on Facebook
• 8,000 App Downloads
• Trended on Twitter all Week
• US$ 1,600,000 in PR Value alone (+26% Year on Year)

Deezer music streaming service ran a
Music Matters Live RADIO app
FOR OVER 4
MILLION PAYING
SUBSCRIBERS
(DEEZER MUSIC)

APP
MATTERS
Over 8,000
Downloads

HP made it matter for 50 students from Singapore Polytechnic (SP) to be involved
in the making of Music Matters Live. Using HP Z1 and Z620 Workstations, powered
by Intel and using a Windows 8 operating system, SP students from the Diploma
in Visual Effects and Motion Graphics were in charge of producing, filming and
editing the footage on the spot for live streaming on YouTube for an international
audience.

This year, facilitated by Coalition Music, delegates and budding artists attended two
full-days of mentoring sessions and workshops at the Music Matters Academy with
HP, allowing industry experts from the music and entertainment industry to share
useful tips and advice to help grow the local talent base. Watch the Academy video:
http://www.youtube.com/watch?v=-OcridzotjU

• Dan Teree President & COO Ticketfly
• Arthur Chen Director, Legacy Taiwan
• Archie Hamilton Split Works
• Tommy Chan CEO, Love-Da Records
• Soumini Paul General Manager, Artist Aloud.com
• Eric Tobin VP Business Development, Hopeless Records
• Nick O’Byrne GM, Australian Independent Record Labels Assn. (AIR)
•
© Branded Limited
MeettheMentors
• Coalition Music Eric Lawrence, Liam Killeen & Rob Lanni
• Tom Gates Artist Manager, Nettwerk Management
• Lee Trink President, Dare Mighty
• Rob McDermott Mad Mac Entertainment (Linkin’ Park Manager)
• Seymour Stein President, Sire Records (see over)
• Ralph Murphy Vice President ASCAP
• Ernesto Elias Manager, Hype Music/MTV
• Tom Foster Head of Film & TV – Licensing. Universal Music Publishing

TWITTER
MATTERS

over 70,000
The combined social impact of Digital & Music Matters and Music Matters Live this year was phenomenal.
Our “Live” Facebook page grew to over 70,000 likes, our App has now had over 8,000 downloads and our
hashtags #matterstome, #MML13 & #YTFF were trending across Twitter Asia Pacific.
A landmark achievement of 2013 was the Music Matters Live Facebook Page which engaged fans and
enabled them to connect with the bands playing at the live festival. Features of the page included messages
from the bands, music videos, photos, competitions and lots more ….
www.facebook.com/musicmatterslive
SOCIAL
NETWORKING
MATTERS

PARTNERS
MATTER
We are tremendously grateful for the support we receive from our partner organisations without whom neither digital nor music would matter...

TWITTER
MATTERS
Our hashtags #musicmatters, #MML13 #musicmatterstome & #YTFF reached over
24,000,000
People

"This year's Digital and Music Matters has taken our digital education a big leap forward by bringing Gen C — a new
generation defined by creation, curation, connection and communities —directly into the conversation. Thank you for
organizing an event that has inspired our new media stars and digital community!"
Bing Chen, Global Creator Development & Management Program Manager, YouTube
MM was fantastic. Thoroughly enjoyed the whole experience and
made some great contacts.
Tom Foster, Head of Film & TV - Licensing, Universal Music Publishing
“Was awesome as always”
Sami Valkonen, Google
Thank you as well for a wonderful event,
looking forward to future collaborations !
Ricky A. Bangun, Microsoft
FEEDBACK
MATTERS
You and the team are the best. Love working with you.
Tony McGinn, CEO Movideo, Executive Director
MCM Entertainment. Group Ltd.
Thank you for a wonderful event. Congratulations. Keep up the great work.
Taras Bugir WW Managing Director, Media & Cable at Microsoft
“Music Matters is on the cutting edge
of the new millennium.”
Ralph Murphy, Vice President, ASCAP
It has been a pleasure to work with you guys and thanks for being
such a great partner. We look forward to continue to work with you
for Music Matters, Music Connects and other events!
Anthony Zamecowski, YouTube
“Having been part of MM from the beginning, it's great to see how
big it's grown and how amazingly successful it's become.”
Miguel Bernas, Singtel
What we sought out to do in terms of re-introducing Samsung as a regional content
player and exploring new partnerships, we have achieved above and
beyond with DMM 2013.
Eunice Shen, Samsung
“We were very pleased with how everything went at Digital and Music Matters. Many thanks to
you all for such a successful event and we look forward to Sports Matters and others to come.”
Christopher Tarr, Samsung
“Thanks again for everything. We all had an amazing time while in
Singapore and the festival was such a fun time. Branded Asia rocked
this whole event, a huge thank you to the whole team!”
Robert Dugan, Boyce Avenue
I thought the turn out was fantastic and it is great to feel a buzz about
the business as well as the renewed confidence in the event. The
fan & working musicians segments for interaction with the business
were excellent and I suspect were responsible for the buzz.
Sandy Monteiro, President, Universal Music Group International
"Music Matters 2013 does a successful job of bridging all spectrums of entertainment together
in once place - music, media, internet, and everything in between. I had an amazing time and
hope to come back to the next one! It is by far one of the best conference/festivals in the world
that no one should miss."
David Choi, Musician, Songwriter and Producer
I wanted to thank you very much for your wonderful welcome and the great time we spent here with
you guys this week, and congratulations on this Music Matters 2013. I really enjoyed the event, our
panel...and the great networking I had here.
Bruno Crolot, MIDEM
Enjoyed my mentoring session. I was fortunate to have some great mentors. I owe them so much.
It's always rewarding for me to have an opportunity to give back a little of what I received all those
years ago. Congratulations on the best Music Matters ever.
Seymour Stein

Founded in 2001 and listed as a top 10 Event Marketing Agency by Marketing Magazine,
Branded markets & produces events by, with and for the Asian media &
entertainment industry. Owners of the “Matters” series of events including Sports Matters,
Social Media Matters and the award winning Digital & Music Matters, Branded has worked
with a number of the world’s leading attractions including the Rolling Stones, Jason Mraz,
Coco Lee, Black Eyed Peas, House of Dancing Water, Jamie Cullum and Cirque du
Soleil. Branded also specialise in the new technology and digital media space working with
organisations such as YouTube, CASBAA & Haymarket Media.
For more information please contact us:
Branded ltd
1802 Winsome House
73 Wyndham St
Central, Hong Kong
Tel: +852 2167 8040
www.branded.asia
Head of Operations: natalie@branded.asia
Head of Content: kelly.yau@branded.asia
Head of Sales: victoria.pawsey@branded.asia
BRANDED
MATTERS

SEEYOU
NEXTYEAR!