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At the StampedeCon 2013 Big Data conference in St. Louis, Justin Sheppard discussed Transforming Data Architecture Complexity at Sears. High ETL complexity and costs, data latency and redundancy, and batch window limits are just some of the IT challenges caused by traditional data warehouses. Gain an understanding of big data tools through the use cases and technology that enables Sears to solve the problems of the traditional enterprise data warehouse approach. Learn how Sears uses Hadoop as a data hub to minimize data architecture complexity – resulting in a reduction of time to insight by 30-70% – and discover “quick wins” such as mainframe MIPS reduction.
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In her BlogWell presentation, Sears Holdings Corporation's DVP, Customer Analytics & Social Media, Jennifer Dominiquini, shares how they built and engaged their community.
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Kmart insights
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Best Practices in Outsourcing: The Case of Sears Holdings Corporation
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Sears Holdings Corporation
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Sam Hudson
Kmart pp2
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At the StampedeCon 2013 Big Data conference in St. Louis, Justin Sheppard discussed Transforming Data Architecture Complexity at Sears. High ETL complexity and costs, data latency and redundancy, and batch window limits are just some of the IT challenges caused by traditional data warehouses. Gain an understanding of big data tools through the use cases and technology that enables Sears to solve the problems of the traditional enterprise data warehouse approach. Learn how Sears uses Hadoop as a data hub to minimize data architecture complexity – resulting in a reduction of time to insight by 30-70% – and discover “quick wins” such as mainframe MIPS reduction.
Transforming Data Architecture Complexity at Sears - StampedeCon 2013
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The Customer Sears Holdings is the leading home appliance retailer with approximately £25 billion in annual revenues and approximately 3,800 full-line and speciality retail stores in the United States and Canada. The Texas based, Sears Home Services Teleservice Outbound operation, is the first of 13 separate departments to undergo a customer experience transformation affecting 6,000 users across multiple inbound, outbound and back office customer interaction channels. This case study focusses on the first delivery to Sears in the Home Services Outbound operation, which is responsible for scheduling and rescheduling service and repair calls for Sears’ customers. The Challenge The desktop application that the Outbound Teleservice team were operating did not provide agents with a single view of customer, contact and case history. The user interface was not intuitive and the application failed to provide agents with the detailed information they required to complete customer interactions efficiently. Agents had to navigate between several legacy applications, which led to an inconsistent customer experience as the effectiveness of the interaction was reliant on the knowledge of the agent rather than the intuitiveness of the system. Read on and Find out what Sword Ciboodle did to resolve this issue.
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The Customer Sears Holdings is the leading home appliance retailer with approximately £25 billion in annual revenues and approximately 3,800 full-line and speciality retail stores in the United States and Canada. The Texas based, Sears Home Services Teleservice Outbound operation, is the first of 13 separate departments to undergo a customer experience transformation affecting 6,000 users across multiple inbound, outbound and back office customer interaction channels. This case study focusses on the first delivery to Sears in the Home Services Outbound operation, which is responsible for scheduling and rescheduling service and repair calls for Sears’ customers. The Challenge The desktop application that the Outbound Teleservice team were operating did not provide agents with a single view of customer, contact and case history. The user interface was not intuitive and the application failed to provide agents with the detailed information they required to complete customer interactions efficiently. Agents had to navigate between several legacy applications, which led to an inconsistent customer experience as the effectiveness of the interaction was reliant on the knowledge of the agent rather than the intuitiveness of the system. Read on and Find out what Sword Ciboodle did to resolve this issue.
Case Study: Sears
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Sword Ciboodle
An academic project on what should be the strategy of Sears. Presented in the Spring of 2008 to a class as part of the MBA program.
Strategy recommendation for Sears
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Dev Anumolu
Integrated Marketing Communications plan for Kmart. The target audience of female shoppers between the ages of 18 and 45 is the focus of the proposed campaign and a great deal of research has been completed to identify and utilize Kmart’s strengths, weaknesses, opportunities and threats to prepare a plan most beneficial to the organization. Objectives and tactics have been designed to fall in line with Kmart’s mission and values. This detailed plan includes marketing, creative, media, and public relations strategies, as well as direct marketing and sales promotions suggestions. A comprehensive budget and media plan flowchart map out the campaign and the proposed measurement and evaluation plan will assess the campaign upon completion.
IMC 610 Integrated Marketing Communication Plan for Kmart
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Sears Holdings Corp.
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