How to hire a search engine optimization company? Case Study

1. How to hire a search engine optimization company? Case
Study.
This article was written on August 20, 2019.
To hire a search engine optimization company, you have to evaluate
at least the following 6 variables from the SEO Company:
1. Consultant’s expertise.
2. Google search ranking and featured Snippets.
3. Case studies and specialized media coverage
4. Articles quality and authors authority.
5. Google website mobile performance and SEO performance
tests.
6. Qualified leads and conversion
1. Consultant’s expertise.
When businesses are in the process of hiring a search engine
optimization company, to assign their SEO project, they should
evaluate the potential SEO companies’ consultants’ expertise.
Businesses should require the SEO consultants resume to review their
SEO expertise and their SEO knowledge. Businesses should review the
SEO consultants LinkedIn profile and their previous SEO customer’s
testimonials and referrals. Businesses need to warranty that the SEO
company that will be given the project to, must have a staff of
experienced and knowledgeable SEO consultants.
SEO consultants must have read and understood the Google
Webmaster Guidelines and the Google Quality Ratings Guidelines,
which are probably the two most important Google SEO guidelines.

2. Additionally, SEO Consultants must be up to date with all the Google
search algorithm changes, and one way to keep updated with the
search engine changes, is to be subscribed and follow the following
Google SEO original sources and the journalist that follow Google SEO
original sources:
Official Google Webmaster Central Blog
John Muller – Senior Webmaster Trends Analyst at Google
Martin Splitt – Developer Relations at Google
Gary Illves – Webmaster Trends Analyst at Google
Danny Sullivan – Help the public better understand Google search
We also recommend that all SEO Consultants should watch all the
YouTube SEO video classes given in the past by two former Google
employees:
Matt Cutts – Former Google Distinguished Engineer
Maile Ohye – Former Google Developer Program Tech Lead
There are two SEO Consultants that we follow because their expertise,
professionalism, and knowledge about SEO, and they are Marie
Haynes from Marie Haynes Consulting and Eric Enge from Perficient
Digital. SEO Consultants should subscribe to Marie Haynes SEO
newsletter and they also should watch the weekly SEO video Here is
Why from Eric Enge. Both are profound SEO sources.
Search Engine Rountable – Specialized media about Google search
Search Engine Journal – Specialized media about Google search
Search Engine Land – Specialized media about Google search
Last but not least, SEO Consultants should attend online to the annual
Google IO keynote conference to learn about the latest Google
products and platform innovations.

3. SEO Consultants and permanent learners. They have to be studying,
learning, and applying all the new knowledge about Google SEO.
Because SEO consultants are forever learners, they end up being also
speakers, trainers, and teachers about SEO, and they give seminars,
conferences, training courses, and workshops to their customers.
2. Google search ranking and featured Snippets.
The second variable that a business should evaluate is the SEO
company search results ranking and feature snippets. A search engine
optimization company should rank well at the Google search engine
first page results, and should also has several feature snippets, or
what Google call position zero, that is the highlighted or featured non
clickable first result at the Google search engine first page results.
Sometimes, these featured snippets are read by the Google voice
assistant, when the search is made in a mobile, by a voice search.
Our SEO agency has the following Google search ranking and featured
snippets at the first page of Google search results in English
worldwide:
First page of Google results
Our SEO company gets at the first page of Google search results with
the following query search phrases:
Top Google Consultants
Article marketing for small businesses
Remarketing list for small businesses
Top first page of Google consultants
Best Google agencies
Digital marketing proposal for the healthcare industry
Digital agencies for b2b small businesses

4. Agencies for small business in Miami
Digital agencies for small businesses in Miami
Digital agencies in Miami
AdWords agencies in Miami
AdWords consultants
Content marketing agencies in Miami
Best digital agencies in Miami
Best digital marketing agencies in Miami
Google agencies in Miami
B2B agencies in Miami
Lead generation consultants in Miami
Small business digital agencies
Evergreen articles for small businesses
Digital marketing for engineering firms
Top 10 digital marketing consultants in USA
AdWords consultants in New York
Featured snippets or position zero
Our SEO agency gets featured snippets or position zero with the
following queries search phrases:
Top Google Consultants

5. Article marketing for small businesses

6. Top first page of Google consultants
Best Google agencies

7. Digital marketing proposal for the healthcare industry

8. 3. Case studies and specialized media coverage.
Case Studies
A good case study to present to SEO project prospects is always the
own SEO agency case study.
Our SEO firm presents to our prospects and customers our own agency
SEO case study:
You can read about our case studies in the following articles and case
studies links:
https://www.msalesleads.com/how-our-digital-marketing-agency-
gets-an-average-of-4-qualified-leads-per-month-case-study-our-story/
https://www.msalesleads.com/how-we-got-our-leads-this-month-and-
what-lead-generation-campaign-we-recommended-to-them-case-
study/
https://www.msalesleads.com/how-to-get-on-the-first-page-of-
google/
https://www.msalesleads.com/category/case-studies/
Specialized media coverage
Specialized media coverage in an important variable to evaluate a
potential SEO firm to hire. SEO and digital marketing media recognizes
in a professional manner the top and best SEO and digital marketing
agencies that have done professional SEO and digital marketing
projects in a professional and knowledgeable manner, using the right
Google SEO and digital marketing methodologies and guidelines.
Our agency has been featured by the following specialized media:
Design Rush and Business Insider:

9. https://markets.businessinsider.com/news/stocks/how-google-s-
algorithm-has-changed-the-top-25-seo-companies-that-can-adapt-
your-seo-strategy-in-2019-1027908182
Design Rush
https://www.designrush.com/agency/florida-digital-marketing
Expertise
https://www.expertise.com/fl/miami/digital-marketing-agencies
UpCity
https://upcity.com/local-marketing-agencies/lists/top-digital-
marketing-agencies-in-miami?page=2
CV Magazine
https://www.cv-magazine.com/2018-msalesleads
Clutch
https://clutch.co/agencies/digital-marketing/miami?page=5
Voyage Mia
http://voyagemia.com/interview/meet-julio-sanoja-msalesleads-
brickell/

10. 4. Articles quality and author authority.
Google does not measure articles quality or content quality in a direct
and precise manner. However, Google measures in a direct a precise
manner the CTR and the average session duration of an article, and
Google publish these variables in Google Search Console and in Google
Analytics. These two variables allow to measure the quality of an
article by measuring its CTR and its session duration.
Google also recommends in its Official Google Webmaster Central Blog
how a quality content should be written, and how to focus on content.
Following the link to this Google recommendation. This is a must read
to every author that writes content and publish it in Internet:
https://webmasters.googleblog.com/2019/08/core-updates.html
Our agency has obtained the following articles metrics:
Google Search Console
Following our agency articles with CTR higher than 5%:
The Google Search Console give another SEO important variable for all
SEO agencies, and this is the number of clicks that the agency articles
receive per year.
Our SEO firm has received 2,520 number of clicks during the last year,
which give an average of 6.9 number of clicks per day:
Page Clicks Impressions CTR
http://www.msalesleads.com/is-your-business-search-engine-optimized/ 1 8 12.50%
http://www.msalesleads.com/2-digital-marketing-strategies-for-small-business/ 2 18 11.11%
http://www.msalesleads.com/how-can-a-small-business-go-and-grow-its-business-online/ 1 10 10%
http://www.msalesleads.com/what-are-the-benefits-for-a-small-business-to-receive-a-digital-marketing-consulting/ 1 10 10%
http://www.msalesleads.com/is-your-business-being-found-seen-and-remembered/ 2 27 7.41%
http://www.msalesleads.com/how-often-should-a-google-adwords-display-campaign-be-adjusted/ 22 303 7.26%
http://www.msalesleads.com/who-is-the-world-leader-in-digital-advertising/ 20 324 6.17%
http://www.msalesleads.com/digital-advertising-is-still-inefficient-but-necessary/ 11 189 5.82%
http://www.msalesleads.com/digital-marketing-requires-strategy-and-perseverance/ 9 156 5.77%
http://www.msalesleads.com/our-agency-has-been-featured-by-design-rush-as-one-of-the-top-25-seo-companies/ 5 91 5.49%

11. Google Analytics
Following our agency articles with average session duration higher
than 2 minutes:

12. Google Analytics also gives other useful SEO metrics that allows SEO
agency to measure their own SEO campaign.
Numbers of users per years is a variable that shows SEO agency how
many visitors they receive per year.
Our SEO company has received 4,783 users during the last year,
which gives an average of 13 users per day:
Página de destino Sesiones % de nuevas sesionesUsuarios nuevosPorcentaje de rebotePáginas/sesión Duración media de la sesión in seconds
/from-a-digital-agency-in-miami-to-small-business-owners-and-business-professionals-in-miami-florida/1 0.00% 0 0.00% 17.00 3294.00
/wp-admin/customize.php?return=/wp-admin/&autofocus[control]=header_image 2 0.00% 0 0.00% 5.00 2205.00
/translate_c?depth=1&hl=hi&nv=1&prev=search&rurl=translate.google.com&sl=en&sp=nmt4&u=http://www.msalesleads.com/request-a-quote/&xid=17259,15700002,15700023,15700186,15700190,15700248&usg=1 100.00% 1 0.00% 3.00 1288.00
/consulting-questionnaire-from-a-digital-marketing-company-to-a-small-business/bbq 3 66.67% 2 0.00% 7.00 534.00
/en_us/article/google-wins-legal-battle-against-pro-trump-spammer-over-the-letter-g 1 0.00% 0 0.00% 2.00 466.00
/how-to-reach-your-audience-with-relevant-content-in-the-digital-era/?fbclid=IwAR3AaKSgpsSxIo2RMN0Wv-HEswtfoHhgbq2R6roV6b3TOyFdovVxybnD4ik1 100.00% 1 0.00% 2.00 456.00
/how-to-get-on-the-first-page-of-google-2/ 8 87.50% 7 75.00% 1.25 406.38
/case-studies/page/11/ 1 100.00% 1 0.00% 16.00 364.00
/from-a-digital-agency-in-miami-to-small-business-owners-and-business-professionals/ 8 50.00% 4 75.00% 3.00 354.38
/lead-companies-are-helping-connecticut-businesses/ 9 88.89% 8 55.56% 1.67 300.89
/why-small-business-digital-marketing-needs-content-ads-and-contentads-campaigns/ 15 60.00% 9 73.33% 1.47 279.27
/pay-per-click-advertising-company-and-google-in-west-virginia/ 17 76.47% 13 88.24% 2.82 234.18
/pay-per-click-management-company-and-google-in-south-carolina/ 10 80.00% 8 80.00% 1.50 233.70
/case-studies/page/3/ 1 100.00% 1 0.00% 3.00 231.00
/b2b-lead-generation-companies-seeing-big-results/ 19 89.47% 17 68.42% 1.42 220.05
/digital-advertising-roi-for-b2b-small-business/ 19 100.00% 19 89.47% 1.68 205.26
/how-can-a-digital-marketing-consultant-help-a-small-business-owner/ 29 89.66% 26 68.97% 1.66 198.21
/ppc-advertising-company-and-google-in-minnesota/ 17 88.24% 15 76.47% 1.94 194.41
/relieve/ 13 69.23% 9 76.92% 1.31 190.85
/how-can-small-businesses-increase-their-website-traffic/ 10 80.00% 8 90.00% 1.40 189.80
/request-a-quote/ 69 60.87% 42 76.81% 2.33 189.59
/seo-outsourcing-in-tennessee-uses-google/ 7 85.71% 6 71.43% 1.29 188.71
/linkedin-consultants-for-b2b-businesses-in-usa/ 10 90.00% 9 90.00% 1.50 169.70
/lead-generation-services-can-make-adwords-work-for-you/ 10 90.00% 9 90.00% 1.10 168.90
/digital-marketing-advices-to-small-business-owners/ 15 80.00% 12 93.33% 1.20 157.87
/digital-content-marketing-agencies-for-small-businesses/ 15 86.67% 13 80.00% 2.07 153.20
/adwords-consultants-in-usa/ 26 84.62% 22 73.08% 1.54 152.50
/how-to-generate-qualified-leads-for-b2b-businesses/ 13 76.92% 10 69.23% 1.69 147.23
/digital-seo-agencies-for-small-businesses/ 9 100.00% 9 88.89% 1.22 146.44
/channel/UCfYfHXw8W-24Wga81HnGPHQ 3 100.00% 3 66.67% 2.00 145.67
/how-to-do-targeted-advertising/ 14 71.43% 10 71.43% 1.36 144.21
/how-to-reach-new-customers-in-internet/ 8 75.00% 6 87.50% 1.13 140.25
/where-to-publish-and-distribute-your-content/ 26 73.08% 19 80.77% 1.46 132.50
/digital-marketing-will-prevail-social-networks-will-not-prevail/ 5 80.00% 4 80.00% 1.20 130.40
/why-advertise-with-google-adwords-display/ 11 72.73% 8 54.55% 1.45 129.64
/adwords-experts-and-google-in-new-mexico/ 20 85.00% 17 80.00% 1.45 129.50
/ 6831 68.25% 4662 73.71% 1.87 127.44
/seo-consulting-and-google-in-oregon/ 18 100.00% 18 72.22% 1.56 127.11
/how-to-have-an-advertising-at-the-bbc-washington-post-and-new-york-times-home-page/ 6 66.67% 4 66.67% 1.50 123.50
/?lipi=urn:li:page:d_flagship3_profile_view_base;fie/AkT/S4uzSgxv3zAe0w== 1 100.00% 1 0.00% 2.00 122.00
/how-to-get-on-the-first-page-of-google/ 41 63.41% 26 70.73% 2.00 121.71

13. Another important SEO variable that can be obtained from Google
Analytics is how much website traffic comes from each channel.
Our agency has obtained 47 % of website traffic from the first pages
of Google search results, which support the worldwide research studies
that indicate that close to 60% of website traffic comes from the first
pages of Google organic search results, placing this channel at the first
place of website traffic worldwide. These statistics show how important
is SEO, and how important is for all businesses and corporations to
position their businesses and companies at the first page of Google
organic search results.

14. 5. Google website mobile performance and SEO performance
tests.
Google offers two free tools to help webmasters measure the website
mobile loading speed and the website SEO performance.
Webmasters can measure the website loading speed at the following
link:
https://www.thinkwithgoogle.com/feature/testmysite/
Google recommends webmaster to design websites that have mobile
loading speeds less than 2.5 seconds
Our agency website has a mobile loading speed of 2.8 seconds. We are
working to reduce this speed to comply with Google recommendations.

15. Google offers webmasters a tool called Lighthouse, which is a Chrome
extension, and allows webmaster to measure website SEO
performance. The closer to 100 value the better the website performs
for SEO.
Our agency has a SEO performance value of 100

16. 6. Qualified leads and conversions
Every Company or business hiring a search engine optimization
company should evaluate the SEO Company organic lead generation
capacity and the conversion rate. These two metrics show how good is
the SEO company executing their own SEO project and getting
qualified leads and converting those leads in customers.
Our SEO agency gets an average of 4 qualified leads per month
from the first page of Google search results, with a conversion rate of
15%. We get 15 customers every 100 leads from the first page of
Google search results.
Our SEO firm also gets qualified leads from our email marketing
campaigns, from our LinkedIn article campaigns, and from our
networking campaigns. However, the first page of Google search
results is one of our main qualified lead generation tools. Companies
and businesses that find our SEO agency at the first page of Google
are needing a SEO project, and they are willing to hire our SEO
company more than any other leads that we get from other channels.

17. The first page of Google organic search results has a ROI of 800%,
when it is done with Google Ads, as Google shows in this economic
report:
https://economicimpact.google.com/methodology/
You can read our previous article in the following link:
https://www.msalesleads.com/what-is-the-pricing-of-an-expert-seo-
company/
This article, and all our previous articles, are originally published at our
business WordPress Blog at https://www.msalesleads.com/category/articles/
, and then they are distributed in the Google search console; in all our
business social network pages and groups; in all our business third party
blogs; and in our business email marketing platform.
About the Author:
This article was written by Julio R. Sanoja, founder at MSalesLeads, a
SEO agency in Miami, Florida. We help businesses all over the world, to
go and grow their businesses online; position their brands, products
and services online; and get qualified leads and new customers
online. We have been doing this for the last 17 years.
You can write me juliosanoja@msalesleads.com or you can call me 305-918-
9793 if you need our services.
You can read our recent case studies at the following link:
https://www.msalesleads.com/category/case-studies/
Julio R. Sanoja is a consultant, strategist, and speaker about Google;
SEO; and the first page of Google. Julio offers online and in company
Google SEO and first page of Google consulting, strategy, projects,
coaching, conferences, training, courses, and workshops.
Julio and his agency have been featured at Expertise, Upcity, CV
Magazine, Medium Digest, Voyage Mia, Design Rush, Business
Insider.
Julio agency has obtained several Google featured snippets in
search.

18. Our agency has been featured by Design Rush as one of the top 25
SEO agencies that can adapt your SEO strategy in 2019.
Julio R. Sanoja