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By: Michele Russo,[object Object],ProductPlacement,[object Object]
Product Placement:,[object Object],An advertising technique in which companies pay a fee or provide service in exchange for a prominent display of their product,[object Object],    WhatisProductPlacement?,[object Object]
Statistics,[object Object],Communicating core marketing messages to mass TV audiences has never been more difficult,[object Object],90% of people with digital video recorders skip TV ads,[object Object],Volkswagen will spend $200 million over 3-5 years to place its cars in Universal movies and in TV shows and ads on NBC, BRAVO, Sci Fi, and USA,[object Object],Research shows product placement in content boosts brand awareness, raises brand affinity and encourages prospective purchasers,[object Object],60% of viewers felt more positive about brands they recognized in a placement ,[object Object],The amount of money spent on product placement increased from $190 million in 1974 to over $4 billion in 2005,[object Object]
Why Are Advertisers Using Product Placement?,[object Object],Because Generation Y is sick,[object Object],of hearing advertisements ,[object Object],constantly!!!,[object Object],Product placement is advertising’s ,[object Object],best way to break through to ,[object Object],the market and grab attention!,[object Object]
Coca-Cola paid $26 million dollars to have their product front and center on American Idol,[object Object],$26 Million Dollars!!,[object Object]
SexandtheCity,[object Object]
“The Super bowl 		For Women”,[object Object],[object Object]
Mentions 26 designers including Manolo Blahnik, Vivenne Westwood, Louis Vuitton, Chanel and Dior,[object Object]
DinnerScene,[object Object],http://www.youtube.com/watch?v=5A0-u85aAYg,[object Object]
Sources,[object Object],10 most shameless product placements in movie history,[object Object],cracked.com,[object Object],How stuff works ,[object Object],howstuffworks.com,[object Object],3 types of product placement ,[object Object],docstoc.com,[object Object],Top 10 blatant examples of product placement in movies ,[object Object],listverse.com,[object Object],Traditional Advertising ,[object Object],usatoday.com,[object Object],Product placement ,[object Object],all business.com,[object Object],Check out The Internet Movie Database (IMDB) and The Brand Channel To see exactly which scene features a certain product!!,[object Object]

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