ComercialExecutive Director (Strategy) at Foolproof
Sobre I’m a digital customer experience strategist. I've created digital experience strategies, roadmaps and measurement frameworks for some of world's biggest brands. It’s an exciting area to work in and an increasingly critical and integral part of many a corporate’s business strategy.
My particular talent is creating energy, excitement, focus and alignment for design teams and their stakeholders about what they really need to deliver to their customers to create value. I devise and run a lot workshops and get sent into the breach when our project sponsors need to get organisational support to push through on the sort of alignment and, dare I say it, trade-offs, needed to create great end t...