INNOVATION inINNOVATION in
TECHNOPRENEURSHIPTECHNOPRENEURSHIP
Presented by:
NorHashim Bin Abu Samah
UTM S.P.A.C.E
May 20, 2013

Outlines
• What is Innovation?
• Creativity & Innovation
• Innovation Vs Invention
• Types of Innovation

Innovation @ Sun
Microsystem

What is Innovation ?
• a new idea, method or device.
• the process of making improvements by
introducing something new.
• the process of translating new ideas into
tangible product.
• the successful exploitation of new ideas.
• A creative idea that is realized.
• change that creates a new dimension of
performance.

The Concept of Innovation
• Generally understood as the introduction of a
new thing or method.
• … embodiment, combination, or synthesis of
knowledge in original, relevant, valued new
products, processes, or services.
• Concerned with the commercial and
practical application of ideas or inventions.

Innovation & Creativity
• All innovation begins with creative ideas . . .
We define innovation as the successful
implementation of creative ideas.
• Creativity by individuals and teams is a
starting point for innovation; the first is
necessary but not sufficient condition for the
second

Innovation vs Creativity
• Creativity – coming up with ideas.
• Innovation – bringing the ideas to life.
• Creativity – displayed by individuals.
• Innovation – occurs in the organisational and
societal context.

Innovation vs Invention
• Invention - the creation of new tools or the
novel compilation of existing tool.
• Innovation occurs when someone uses an
invention - or uses existing tools in a new way
- to change how the world works, how people
organize themselves, and how they conduct
their lives.

So… Innovation is…
Innovation is the management of all the
activities involved in the process of idea
generation, technology development,
manufacturing and marketing of a new (or
improved) products/services or
manufacturing process or equipment.

Types of Innovation
Types of
Innovation
Business Model
Marketing
Organisational
Process
Product
Services
Supply Chain
Financial
Substancial

Product Innovation
• Involves the introduction of a new good or
service that is new or substantially improved.
• Might include improvements in functional
characteristics, technical abilities, ease of
use, or any other dimension.

Business Model Innovation
• A method of doing business by which a
company can generate revenue to sustain
itself.
• Informal and formal models that are used by
enterprises to represent various aspects of
business.
• Involves changing the way business is done in
terms of creating values.

Marketing Innovation
• Development of new marketing methods with
improvement in product design or packaging,
product promotion or pricing.

Process Innovation
• Involves the implementation of a new or
significantly improved production or delivery
method.
• “Just in Time” Manufacturing – Toyota &
Dell

Service Innovation
• Involves less technological advance but more
interactive and information-intensive
mainly due to the characteristics of services
per se.
• Can be found both in manufacturing and
service firms since they can, particularly
obviously at present, provide services to
customers.

M Commerce – Maybank2U

• Identity card, including fingerprints and photo
• Driving license
• Passport
• health information
• e-cash, though with a maximum limit of US$500
• ATM integration
• Touch 'n Go
• Digital certificate
MyKad

Fast Company 100 Innovative
Companies

The Most Innovative
Company in Asia

Failure in Innovation?

Thank You
Lets Innovate!
May 20, 2013

Activity4
The Blue Ocean Strategy
Eureka