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Matt Hames
Matt Hames

This is a presentation I gave to the Syracuse chamber of commerce.

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A brief look at Web 2.0 How social networking is taking the Internet local. Or, Localize the Groundswell. 2009
Sharemarketing.wordpress.com (my blog)
My Employer
The promise of the Internet ,[object Object],[object Object]
The promise of the Internet
Web 1.0 – a little history ,[object Object],[object Object]
Web 1.0 ,[object Object],[object Object]
Web 1.0 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Web 1.0 ,[object Object]
And the bubble bursts
This is Web 2.0 ,[object Object],[object Object],[object Object],[object Object]
Web 2.0 ,[object Object],[object Object],[object Object],[object Object]
Web 2.0 ,[object Object],[object Object],[object Object],[object Object],Time. October 13, 2007
Web 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Web 2.0 ,[object Object],[object Object]
Social Networks
Why does Social Networking matter? ,[object Object],[object Object],[object Object],[object Object]
What is a social network? ,[object Object]
TRADITIONAL MEDIA DIGITAL MEDIA One way, brand speaking Two way / a conversation Focused on the brand Focused on the consumer Brand in control Consumer in control Repeating the message Adapting the message Entertaining Involving Brand created content User created content / Co-creation Space defined by Media Owner Space defined by Consumer
Social Networks
#1 Facebook ,[object Object],[object Object],[object Object],[object Object]
Facebook
Facebook Page ,[object Object],[object Object]
Facebook Page ,[object Object]
Facebook ,[object Object],[object Object],[object Object]
Twitter
Twitter ,[object Object],[object Object]
Twitter ,[object Object],[object Object],[object Object]
Twitter ,[object Object]
Wikipedia
Wikipedia ,[object Object],[object Object],[object Object]
Wikipedia ,[object Object],[object Object],[object Object],[object Object]
LinkedIn
LinkedIn is a business social network. ,[object Object],[object Object],[object Object],[object Object]
Yelp
Yelp ,[object Object],[object Object],[object Object]
Yelp
Yelp ,[object Object],[object Object],[object Object],[object Object],[object Object]
Meet Google
Google is a tool ,[object Object],[object Object]
Google ,[object Object],[object Object]
Google ,[object Object]
Google and Maps ,[object Object],[object Object],[object Object],[object Object],[object Object]
Google Maps
Google Maps
User Ratings on Google Maps ,[object Object],[object Object],[object Object]
Your website ,[object Object],[object Object],[object Object]
Your website ,[object Object],[object Object],[object Object]
This is how a huge brand does it
This is how I do it
My website ,[object Object],[object Object],[object Object],[object Object]
My website ,[object Object],[object Object],[object Object],[object Object]
So what now? ,[object Object],[object Object],[object Object],[object Object],[object Object]
So what now? ,[object Object],[object Object],[object Object],[object Object]
So what now? ,[object Object],[object Object],[object Object]
Further reading – Questions ,[object Object]

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