5 Ways To Get College Students To Come Work At Your Newspaper
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This document outlines 5 ways for newspapers to attract college students to work for them. It discusses the challenges of career progression, different attitudes to journalism, low pay, lack of training, negative perceptions of local news, burnout, and lack of trust. It then provides recommendations: 1) offer internships with clear goals and avoid exploiting students for cheap labor, 2) create non-internship opportunities like collaborating with student media or having students audit social media, 3) emphasize skills gained from school when hiring, 4) provide support and development plans for interns, and 5) engage in ongoing outreach through campus visits and workshops. The document concludes by inviting questions.
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5 Ways To Get College Students To Come Work At Your Newspaper
- 1. 5 WAYS TO GET COLLEGE STUDENTS TO COME WORK AT YOUR NEWSPAPER Taylor Blatchford and Damian Radcliffe July 2022
- 2. Running Order 1. About Us 2. Challenges 3. Opportunities 4. Q&A
- 3. Taylor’s hats ● Engagement reporter, Seattle Times investigative team ● Founder and writer of Poynter’s newsletter for student journalists ● Graduate student in journalism education, Kent State University
- 6. Damian’s hats… Carolyn S. Chambers Professor in Journalism University of Oregon Fellow, Tow Center for Digital Journalism Columbia University, Graduate School of Journalism Honorary Research Fellow Cardiff University, School of Journalism, Media and Culture Studies Life Fellow Royal Society for the encouragement of Arts, Manufactures and Commerce (RSA)
- 7. 1995 – 1999: The Local Radio Company 1999 – 2003: BBC 2003 – 2008: CSV Media 2008 – 2012: Ofcom (UK Office of Communications) 2012 - 2014: ictQATAR (Ministry of Information and Communication Technology) 2012 + Freelance journalism, research + training 2015+ University of Oregon Background + timeline 1995 2022
- 9. Recent Research includes: In the works: • Local Journalism and Media Policy • Community-Centered Journalism playbook • World Press Trends 2022-2023
- 10. Teaching • Advanced Reporting • Business of Journalism/Media • Social Media Journalism • Audio Storytelling + Podcasting
- 14. 2. DIFFERENT ATTITUDES TO JOURNALISM Such as: • Objectivity / Advocacy • Solutions • DEI Plus other (life) intergenerational divides.
- 15. 3. PAY
- 16. 4. TRAINING AND DEVELOPMENT
- 17. 5. PERCEPTIONS
- 18. 6. BURNOUT
- 19. 7. LACK OF TRUST Specifically for internship programs: • Exploitation • Inconsistency of approach • Lack of meaningful work • Unrealistic expectations (too low) • Little, if any, autonomy
- 20. Recap 1. Career Progression 2. Different attitudes to journalism 3. Pay 4. Training (self-taught) 5. Perceptions (local is dying) 6. Burnout 7. Lack of trust
- 22. What’s worked for you?
- 24. 1. Internships Some considerations: • Own scheme • Join others e.g. Report for America, Snowden • Alignment with school schedule (in-term vs. out) • Goals/roles - structured + measurable opportunity Don’t just use students for cheap labor.
- 25. 2. Create opportunities outside internships ● Consider partnering with student papers and other student media ● Take student pitches based on class projects; help them publish or further develop them ● Creating a network of student correspondents (i.e. CalMatters’ College Journalism Network) to cover issues around the state and report on higher education ● Collaborate with college classes for projects or use students as “consultants” — let them audit your social media or SEO, come up with best practices, etc.
- 26. 3. Hiring Stress: • Finishing school (beats, media law, speed of production) • Clips • Balance of independence vs. support • Mutual opportunities to learn/grow
- 27. 4. When in situ Address potential challenges upfront: 1. Responsibility e.g. social, MMJ, podcast, newsletter 2. Development plan 3. Accept you may “lose” them 4. Don’t just focus on what they’ll learn... 5. What can you learn from them? e.g. new ways of approaching social, engagement, SoJo etc.
- 28. 5. OUTREACH • Workshops for student journalists • Talk with classes • Talk with student publications • Ongoing relationships with professors and advisers • Tours/Visits
- 29. RECAP 1. Internships 2. Partnerships and non-internship opps 3. Hiring 4. In-role support/development 5. Outreach
- 30. QUESTIONS?
- 31. Thanks for listening! Email: blatchfordtaylor@gmail.com Twitter: @blatchfordtr Web: www.taylorblatchford.com Email: damianr@uoregon.edu Twitter: @damianradcliffe Web: www.damianradcliffe.com