This document provides an introduction to design for all audiences. It discusses defining design, the business value of design, design fundamentals, and making design happen. Some key points include:
- Design is communication, not decoration, and improves human interactions. It fulfills human needs and is a competitive advantage.
- Good design is inevitable; the alternative is bad design. Design is also needed in enterprises as users now expect polished experiences from smartphones.
- Design fundamentals include color, typography, layout, form, and using data. Design is a process that involves research, prototyping, and iteration.
- Agile design processes like using live style guides and prototypes allow for faster iteration and testing
2. 1995 Built first website
2000 Founded web design agency
2004 Started profitable media property
‘03-’08 Programmer & Tech Lead
2008 Learned I’m not a user
Who is this guy?
3. Design Awareness
1. Defining design.
2. The business value of design.
3. Design fundamentals.
4. Making design happen.
4. 1. Defining design.
2. The business value of design.
3. Design fundamentals.
4. Making design happen.
Design Awareness
28. "Questions about whether design
is necessary or affordable are quite
beside the point: design is
inevitable. The alternative to good
design is bad design, not no design
at all."
--Douglas Martin
29. 1. Defining design.
2. The business value of design.
3. Design fundamentals.
4. Making design happen.
Design Awareness