Recomendados
Mais conteúdo relacionado
Destaque
Destaque (20)
Semelhante a PR Newswire distribution services
Semelhante a PR Newswire distribution services (20)
Último
Último (20)
PR Newswire distribution services
- 1. DISTRIBUTE
- 2. 60 YEARS AGO Text as a vehicle to tell a story, targeting media TEXT ONLY MEDIA 10 YEARS AGO Text plus multimedia assets as a vehicle to tell a story, targeting media & consumers TEXT PLUS VIDEOS PHOTOS MEDIA CONSUMERS TODAY Text, video, multimedia, infographics and other content are combined and distributed as a release as an integrated part of brand campaigns to amplify paid, owned and earned media elements. INFOGRAPHICS AND MORE TEXT PLUS MEDIA CONSUMERS The Press Release: A Timeline
- 4. WEBSITESMULTIMEDIAMOBILE PRNEWSWIRE.COM Optimize your content with OptimizationMax Increase release social engagement with SocialPostTM Sources: [1] [2] [3] [4]
- 5. Processing/Editing PR Newswire editors process copy in PR Newswire’s state-of-the art editorial system, looking for errors, typos, etc., and prepare it for distribution. Distribution Distribution via satellite, internet, e-mail and RSS. Reaching news organizations, individual reporters and bloggers, websites, financial networks, search engines and mobile devices. Reach Reach traditional and non-traditional media, investors, customers and general public around the world, generating media coverage in print and TV, social media buzz, investments and purchases. PR Newswire distribution process Upload Upload release and multimedia. Select newsline distribution (ie. Global) plus create targeted list from our media database.
- 6. Distribute via PR Newswire’s network to multiple channels PR NEWSWIRE’S CONTENT DISTRIBUTION NETWORK 150+ MOBILE PARTNERSHIPS SOCIAL MEDIA PRN’s social feeds + social sharing buttons GLOBAL NETWORK OF 9,000+ ONLINE NEWS SITES AUTOMATIC POSTING TO OWNED MEDIA INFRASTRUCTURE PRNEWSWIRE.COM Averages 1.5+ Million monthly unique visitors, with industry-leading search visibility 200,000+ GLOBAL MEDIA OUTLETS BROADCAST + ONLINE VIDEO DISTRIBUTION TARGETED DISTRIBUTION Find relevant influencers by Industry, region and/or topic PRN’s MEDIA SITE For registered journalists & bloggers from 27,000+ Media Outlets
- 7. 170+ countries, 40+ languages PR Newswire has offices in 16 countries, plus partnerships with leading news agencies around the globe.
- 8. China Exposure General Media Outlets 800+ Travel Trade Publications 100+ Websites, including major portals like SINA, SOHU, NetEase and Tencent 3,000+ Mobile: PR Newswire's Chinese iPhone app Hundreds of thousands of subscribers via wireless internet portals, forums, blogs, micro-blogs and other new media outlets, including 150K+ followers on China's leading micro-blog ("weibo") sites - SINA and Tencent http://www.prnasia.com/story/55691-1.shtml Example China Multimedia News Release Sample of travel clients in China:
- 9. Brazil & Spanish Latin America Exposure General Media Outlets 1,800+ Brazil Travel Journalists 230+ Media Database (Brazil) 12,900+ Media Database (Spanish Latam) 10,800+ Delivery to major news agencies including Estado, Globo, Multiagencias, Notimex, DyN and CaribPR Example Reach into Brazil: Sample of travel clients in Brazil:
- 10. European Exposure General Media Outlets 11,200+ European travel journalists 6,500+ Media contacts requesting travel news from PRN 1,300+ Mobile distribution to 12 mobile apps across Europe Distribution to over 260 websites carrying travel-related content including VisitEatStay, Simply Luxury Travel, Breaking Travel News, dubai-travels.net, Viajar a Tope, Libero and RSS Tourisme Info Sample of travel clients in Europe:
- 11. Reach audiences through targeted newslines GEOGRAPHIC REGIONS VERTICAL MARKETS • Region • Country • State • City / Metro • Automotive • Energy • Finance • Health/Biotech • Technology • And many more… Young Adult/University Public Interest Corporate Social Responsibility Environmental
- 12. Reach multicultural audiences U.S. Hispanics North American Chinese African American Hispanic PR Wire: > 5,000+ media points across all platforms Including TV, print, radio, social & wire > 120+ guaranteed online placements including Yahoo!, Terra & HispanicBusiness.com Hispanic Digital Network: 88 news sites including: Latin Heat (LA), Business Latino (NYC) & Diario las Americas (Miami) MultiVu Latino: 150 video placements North American Chinese Newsline: Distribute to 300+ chinese-language media points in the U.S. & Canada African American Newsline: Distribute to 300+ chinese-language media points in the U.S. & Canada
- 13. The industry’s MOST searched network Aug 2012 PR Newswire Business Wire Marketwire Globe Newswire
- 14. PRNewswire.comPRNewswire.com BusinessWire.com Marketwire.com PRWeb.com GlobeNewswire.com The industry’s MOST searched network Google Page Rank (October 2012) 1 2 3 4 5 6 7 8 9 10 Google.com USA.gov CNN.com Amazon.com IMDb.com NYTimes.com WSJ.com NBC.com Movies.com WSJ.com NBC.com Movies.com Walmart.com Petfinder.org NJ.com Localnews8.com Overstock.com Kmart.com
- 15. Increase engagement with multimedia distribution Photo release Flex release Multimedia News Release ARC Engagement Platform Photo (image such as photo, logo or infographic) Photo + Video + Audio + PDFs Photo + Video + Audio + PDFs + Dedicated Page Photo + Dynamic Video + Dedicated HTML Page + Strategic Placement Purpose: Enhance release, providing media & consumers with visual image Purpose: For release with higher level of distribution, DIY allows quick turn around Purpose: Critical announcements with HTML page to match corporate branding Purpose: Ultimate customized engagement platform for campaigns requiring multiple updates, plus guaranteed distribution
- 16. Multimedia News Release (MNR) examples
- 17. Sample MNR Report Summary File Downloads Page hits Video & Audio Streams Media Outlets Representated Embedded Video Views – See viral effects of your video. Online Video & Web Clips – See where your video and release was distributed. Includes potential audience numbers. Measuring the impact of your MNRs
- 18. http://www.multivu.com/players/English/52483-learning-care-group-literacy-winter-enrollment/ Interactive media player & landing page Links to Transactions- sell products, enroll subs, train, link to website etc. Text content / press release Customized Branding: your logo and color scheme Share and encourage viral distribution Interactive Media Player: Engage audiences with video, photos, graphics and animation
Notas do Editor
- Mapping your potential reach: SYNDICATION, SEARCH & SOCIAL
- Mapping your potential reach: SYNDICATION, SEARCH & SOCIAL [1] AddThis: “Sharing in 2011” infographic, Dec 2011 http://www.addthis.com/blog/2011/12/13/sharing-trends-in-2011/#.T8eu0VK8GSo [2] PR Newswire & CrowdFactory: “How Social are Your Press Releases” infographic, Nov 2011 http://blog.prnewswire.com/2011/11/10/the-social-lives-of-press-releases/ [3] Branded 3: “Tweets vs Rankings,” Apr 2012 http://www.branded3.com/tweets-vs-rankings [4] SEOmoz: “Facebook + Twitter's Influence on Google's Search Rankings,” Apr 2011 http://www.seomoz.org/blog/facebook-twitters-influence-google-search-rankings
- PR Newswire offers numerous different distributions throughout the Americas, Canada, Europe, Asia, The Middle East & Africa. You can choose to send your news to media across entire countries or specifically target media in one location in the U.S. or those with a specific specialty or interest. PR Newswire distributes through a number of different channels – satellite, internet, email & RSS to reach news organizations, reporters and bloggers, websites, financial networks, search engines and mobile devices. Generating media coverage, blog coverage, product sales, brand building, and stock purchases.
- PR Newswire connects customers with audiences in more than 170 countries and in over 40 languages through an unparalleled network of offices in 16 countries across North and South America, Europe, Asia, and the Middle East, and via unique affiliations with the leading news agencies across the globe. Our global partners (not shown but should be mentioned -- PR Newswire entities: PRN Asia, PRN EMEAi, PRN do Brazil, PRN Mexico & PRN LatAm) Canada Mexico (one partner...we also have a large presence) Latam (one partner...we also have a large presence) Africa Europe Austrailia Asia (we also have a large presence in China & Hong Kong)
- Hispanic Media National & Regional Hispanic Newslines Guaranteed Placement on 100+ Hispanic Web Sites (Yahoo!, Telemundo, Dario Las America) Hispanic Web Kit Releases – Multimedia content to 80 Hispanic web sites Hispanic Digital Network – Get your ad message in front of more than 3 million Latinos Interactivo Multimedia News Release Other Multicultural Options African American, Native American, Chinese American, and more.
- Hispanic Media National & Regional Hispanic Newslines Guaranteed Placement on 100+ Hispanic Web Sites (Yahoo!, Telemundo, Dario Las America) Hispanic Web Kit Releases – Multimedia content to 80 Hispanic web sites Hispanic Digital Network – Get your ad message in front of more than 3 million Latinos Interactivo Multimedia News Release Other Multicultural Options African American, Native American, Chinese American, and more.
- PR Newswire’s superior SEO makes it easier for your audiences to find your news. As the charts above show, PR Newswire generated significantly more traffic to our site from search results than any of our competitors, by far.
- Valid as of October 2012, to check for changes in rank level, visit: http://www.prchecker.info/check_page_rank.php
- Social media aspects of the MNR
- Social media aspects of the MNR
- MNR Reports ( FREE with MNR purchase ) In addition to VR, when you send an MNR, you also get reporting which includes: 3 standard reports – day 1, week 1, and month 1 Page views Web samples Total Web reach Total video views File downloads Media accesses
- Link: http://www.multivu.com/players/English/52483-learning-care-group-literacy-winter-enrollment/