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MATTHEW RATHBUN 
Executive Vice President 
Coldwell Banker Elite
Leading in a 2.0hhhh World
We’re Going To Organize 
Chaos
Who Are We? 
We Are Culture
Culture is Created 
Not Dictated
Build A Tribe 
Engage
It’s Not Enough To Tell Them… 
…Show Them!
Do Not Let Them Walk… 
…Alone!
Peer Groups and Staff Leaders 
…Choose Wisely!
Letting Go Is… 
…Hard To Do
Embracing the Cloud 
Go Untethered
Going Paperless 
The Rewards
Choosing The Right Options 
Choose Wisely
Coldwell Banker Digital Tools 
Recruitment
Terradatum.com
Alignmark.com 
Evaluate
CBEliteCareers.com 
New Agents
CBEliteCareers.com/ 
Evaluate
Before The Meeting 
Know ‘em
SocialMention.com 
Know ‘em
Refresh.io 
Know ‘em
Aptitude is better than… 
…Attitude
Online Interviews 
Google Hangouts
When The Internet Gets Ugly 
Public Shame
Yelp.com 
Be In Control
Client Rating Sites 
Think “Now”
Hijacked Listings 
Postlets.com
Google.com/Alerts 
Daily Monitors
Social Clients 
Busy Fingers
Home Surveillance 
Say Cheese…
Digital House 
LifeStyle Tech
Managing Tech- Fatigue 
ZZZ ZZZ ZZZ
Education 
Learning Culture
EliteScoop.com 
Organize
EliteScoop.com/GetListings 
Archive Training
~Focus on Culture 
~Tell Your Story 
~ Get your Unfair Share
THANK YOU 
www.TheAgentTrainer.com/Lead2PointOhhh 
© 2014 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and 
the Equal Opportunity Act. Each Office is Independently Owned and Operated. Coldwell Banker and the Coldwell Banker Logo are registered service 
marks owned by Coldwell Banker Real Estate LLC. Each sales representative and broker is responsible for complying with any consumer disclosure 
laws or regulations. Nothing in this document is intended to create an employment relationship with the Coldwell Banker office or Coldwell Banker 
Real Estate LLC. Any affiliation by you as an agent with Coldwell Banker is intended to be that of an independent contractor sales associate.

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Real Estate Leading in a 2 Point Ohhhhhh World