Tell Your School's Story with Social Media
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Chris Casal gave a presentation about how he uses social media to tell the story of Heathcote School. He discussed how he started using Twitter at his previous school in New York City and how it has been implemented at Heathcote School. The goals of Heathcote's social media use are to give parents a glimpse of what happens during the school day, be transparent, share successes, and engage and connect with both current and future members of the school community. Casal provided examples of how Heathcote uses hashtags, tagboard, Flipboard, Adobe Voice, Aurasma, and Tellagami to involve parents who may not use social media as well as augment student learning.
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Tell Your School's Story with Social Media
- 1. EDSCAPE CONFERENCE 2014 TELL YOUR SCHOOL’S STORY CHRIS CASAL SCARSDALE PUBLIC SCHOOLS @MR_CASAL Presentation: http://goo.gl/PhBkVJ
- 4. WHO I AM • Chris • computer teacher • technology coordinator • Google Apps & iPad geek • @mr_casal & @HeathcoteTech • http://about.me/mrcasal
- 5. WHERE I STARTED ! • PS 10 • New York City Dept. of Education K-5 public school • GAFE • iPads for teachers • Technology is a big focus • @PS10Brooklyn
- 6. WHERE I AM ! • Heathcote School • K-5 public school • Scarsdale, NY • GAFE district • Technology is a big focus • @HeathcoteSchool
- 7. @HEATHCOTESCHOOL • Twitter is but the entry point • We Tweet, Vine, Instagram… • Social media for the transparent & engaged learning environment
- 8. Teachers are the social media ambassadors of your school community
- 9. WHY TWITTER? • Twitter was new to all • sometimes it’s easier to teach a new thing than a familiar thing a new way • Easy to keep “personal” and “professional” separate • no one had a “personal” account • It’s a quick, easy to use broadcast platform not requiring viewers to have an account
- 10. BUT WHAT ABOUT THE PARENTS NOT ON SOCIAL MEDIA? TAGBOARD.COM
- 11. OUR HASHTAG #HEATHCOTEPRIDE TINYURL.COM/HEATHCOTEPRIDE
- 12. @PS10BROOKLYN’S HASHTAGS #PS10BK TAGBOARD.COM/PS1 0BK #PS10SW TAGBOARD.COM/PS1 0SW #PS10ST TAGBOARD.COM/PS10ST
- 13. #edscaperm160 SESSION BACKCHANNEL TINYURL.COM/EDSCAPERM160
- 14. DO ANALOG TOO CONNECTING WITH FUTURE COMMUNITY MEMBERS
- 15. OUR TWEETING GOAL • Give parents a glimpse inside during the day • Be transparent • Share successes • Engage & connect with, and beyond, our community
- 16. ROADMAP… • Pick a platform • Build a framework • be flexible and adventurous • Let your teachers be your ambassadors • trust • Support & encourage engagement Communication & community are built, most solidly, when the methods are natural and useful
- 17. THE PAPERWORK • “opt-out” District • enrolling in school grants consent • can submit opt-out form • Classroom teachers know parent comfort • Clusters are informed • master list readily available You don’t need to show faces to show successes & engage families
- 18. FOLLOW US! • @HeathcoteSchool • Over 20 staff members • tinyurl.com/ heathcotepride
- 19. FLIPBOOK ADOBE VOICE iOS App Store link
- 20. AUGMENTED REALITY AURAUSMA Workflow image from @iPadWells
- 21. ANIMATION TELLAGAMI iOSIm Aapgpe SStoourrec elink
- 22. MORE ON… GRAPHITE GRAPHITE.ORG/USERS/MRCASAL/BOARDS/TELL-A-STORY
- 23. CONTACT • Chris Casal TINYURL.COM/EDSCAPERM160 • @mr_casal & @HeathcoteTech • thecasalos.blogspot.com • slideshare.net/mr_casal • about.me/mrcasal Presentation: http://goo.gl/PhBkVJ