Don Tapscott's June 20th presentation from the Enterprise 2.0 conference.

1. Wikinomics Winning With The Enterprise 2.0 Don Tapscott [email_address] Enterprise 2.0 June 20, 2007

3. The Rise of the Enterprise 2.0 + Standards-based Service oriented Interoperable + Inter-enterprise Intelligent Networks Proprietary Monolithic Silos Enterprise Dumb Networks 10. Technology + Relationship Capital + Experiences Transactions Product/Services 9. Relationships + Transparent Real Time Networked Intelligence Opaque Asynchronous processing Traditional BI 8. Information Liquidity + Global N-Generation Collaboration + Across the B-web Traditional Demographics Containerized Internal 7. Human Capital & Knowledge Capital External (+ Inter-enterprise Integration) Modular Reconfigurable Internal (Enterprise Integration) Complex Hardwired 6. Business Processes Engage and Collaborate Self-organizing Power through … Agile Plan and Push Hierarchical Power over … Lumbering 5. Modus Operandi + Open + Shared Proprietary Protected 4. Intellectual Property + Open Innovation + Co-Creation Closed Innovation Do it Yourself 3. Value Innovation Focused on Core Business Web Context, agency + Fasttrack Business Models Vertically Integrated Non-porous Content M&A 2. Corporate Boundaries Global Engine - China, India, Emergent Free Trade National Engine - US, Japan, Europe Protectionist 1. World View Enterprise 2.0 Closed Corporation Strategy Domain

4. Winning With The Enterprise 2.0

5. Time’s Person of the Year

6. Four Drivers for Change WEB 2.0 Web 2.0 The Net Generation The Social Revolution The Economic Revolution

7. Web 2.0 TRUE MULTIMEDIA BROADBAND MOBILITY Web 2.0 THE THING GEO-SPATIALITY WEB SERVICES INTEGRATION Web 2.0 The Net Generation The Social Revolution The Economic Revolution

8. Four Drivers for Change THE NET GENERATION WEB 2.0

9. The Demographic Revolution Web 2.0 The Net Generation The Social Revolution The Economic Revolution

10. Digital Natives – The Net Generation Web 2.0 The Net Generation The Social Revolution The Economic Revolution

11. The Generation Lap Web 2.0 The Net Generation The Social Revolution The Economic Revolution N-Geners Their Parents

12. The Net Generation Web 2.0 The Net Generation The Social Revolution The Economic Revolution Video available for viewing online at www.newparadigm.com

13. Four Drivers for Change THE SOCIAL REVOLUTION WEB 2.0 THE NET GENERATION

14. The Rise of Collaborative Communities vs. Flickr.com beats WebShots.com Web 2.0 The Net Generation The Social Revolution The Economic Revolution

15. The Rise of Collaborative Communities vs. Digg.com beats Slashdot.org Web 2.0 The Net Generation The Social Revolution The Economic Revolution

16. The Rise of Collaborative Communities vs. Craigslist.org beats Monster.com, Match.com Web 2.0 The Net Generation The Social Revolution The Economic Revolution

17. The Rise of Collaborative Communities vs. Myspace.com beats MTV.com Web 2.0 The Net Generation The Social Revolution The Economic Revolution

18. The Rise of Collaborative Communities vs. Wikipedia.org beats Britannica.com Web 2.0 The Net Generation The Social Revolution The Economic Revolution

19. The Rise of Collaborative Communities vs. Blogger.com beat CNN.com Web 2.0 The Net Generation The Social Revolution The Economic Revolution

20. The Rise of Collaborative Communities vs. Epinions.com vs ConsumerReports.org Web 2.0 The Net Generation The Social Revolution The Economic Revolution

21. Alex Tapscott’s Wikinomicists Community Web 2.0 The Net Generation The Social Revolution The Economic Revolution

22. Four Drivers for Change THE ECONOMIC REVOLUTION WEB 2.0 THE NET GENERATION THE SOCIAL REVOLUTION

23. Digital Conglomerates Web 2.0 The Net Generation The Social Revolution The Economic Revolution

24. The Economics of Collaboration Web 2.0 The Net Generation The Social Revolution The Economic Revolution Industrial Age Corporation Value Creation Critical Resources Physical Financial Knowledge Self- Organization Traditional Hierarchy

25. The Economics of Collaboration Web 2.0 The Net Generation The Social Revolution The Economic Revolution Extended Enterprise Industrial Age Corporation Value Creation Critical Resources Physical Financial Knowledge Self- Organization Traditional Hierarchy

26. The Economics of Collaboration Web 2.0 The Net Generation The Social Revolution The Economic Revolution Extended Enterprise Industrial Age Corporation Value Creation Critical Resources Physical Financial Knowledge Self- Organization Traditional Hierarchy Business Webs

27. The Economics of Collaboration Web 2.0 The Net Generation The Social Revolution The Economic Revolution Extended Enterprise Mass Collaboration Industrial Age Corporation Value Creation Critical Resources Physical Financial Knowledge Self- Organization Traditional Hierarchy Business Webs

30. Four Drivers for Change WEB 2.0 THE NET GENERATION THE SOCIAL REVOLUTION THE ECONOMIC REVOLUTION

31. The Perfect Storm

38. Enterprise 2.0 – New Business Models 2. Ideagoras

39. Enterprise 2.0 – New Business Models 2. Ideagoras

40. Enterprise 2.0 – New Business Models

46. Enterprise 2.0 – New Business Models 4. The New Alexandrians: Nature’s Google Earth Avian Flu Mashup Source: Howard Ratner, CTO, Nature Publishing Group

47. Enterprise 2.0 – New Business Models 4. The New Alexandrians: Nature’s Google Earth Avian Flu Mashup Source: Howard Ratner, CTO, Nature Publishing Group

51. Enterprise 2.0 – New Business Models 6. The Global Plant Floor – Chinese Motorcycle Industry

52. Enterprise 2.0 – New Business Models 7. The Wiki Workplace

53. Enterprise 2.0 – New Business Models 7. The Wiki Workplace

55. Crisis of Leadership Paradigm shifts involve dislocation, conflict, confusion, uncertainty. New paradigms are nearly always received with coolness, even mockery or hostility. Those with vested interests fight the change. The shift demands such a different view of things that established leaders are often last to be won over, if at all. Marilyn Ferguson