The presentation, "Why You Need Google+" was presented to the awesome business owners of the Parker Chamber of Commerce. Thank you for allowing me to learn with you, I had a great time. Please feel free to download and share.

1. Why You Need Google+
Michelle Post, Ph.D., CSMS
+MichellePostPhD

2. Lessons to Learn
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Google+ Statistics
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Why Does It Matter?
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Google+ Personal vs. Google+ Business
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Creating a Personal Profile (About)
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Creating Circles of Influence
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“Share What’s New . . .”
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Best Times to Post on G+
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Building a Google+ Strategy
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Resources
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References
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About Dr. Post ©Michelle Post, Ph.D., CSMS

3. Google+ Statistics ©Michelle Post, Ph.D., CSMS
The numbers say . . .
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Currently the #2 social media site in the world
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Number of registered users: 1.15 B
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Number of monthly active users: 540 M
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Gender: 68% are Men and 32% Women
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70% of Businesses have a G+ page
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Generations monthly visits: Golden – 15.4%, Baby Boomers – 35%, Gen-X – 23%, Gen-Y – 28% & Gen-Z – 29%
Resources for Stats: 20 Stats and Social Media Today

4. Why Does G+ Matter? ©Michelle Post, Ph.D., CSMS
Your Guide to Google+ . . . http://www.socialnomics.net/2014/04/21/your-guide- to-google-b2b-marketing/

5. Google+ Personal vs. Google+ Business
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Post value adding content
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Personal engagement
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Add relevant people and businesses
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SEO benefits
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Profile shows up in searches
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Personalized searching
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Build relationships ©Michelle Post, Ph.D., CSMS
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Increased branding
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Tie it to your company website
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Follow other users
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Build unique communities
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SEO benefits
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Integrations with other platforms
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Build brand awareness

6. Creating a Personal Profile (About)
Steps
1.
Create a Google Account - http://bit.ly/1daEcJG
2.
Join Google+
3.
Create a G+ Business Page - http://www.google.com/+/business/
4.
Create a Profile - About
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Create Circles
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Add People
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Write a Strategy
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Begin Posting
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Create Communities
10.
Engage ©Michelle Post, Ph.D., CSMS
ABOUT
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People
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In Your Circles
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Have You in Circles
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Work
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Occupation
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Skills
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Employment
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Places
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Contact Information
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App with Google+ Sign-In
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Story
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Tagline
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Introduction
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Bragging Rights
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Education
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Basic Information
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Links
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Google+ URL
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YouTube
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Other Profiles
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Contributor To
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Links

7. Creating Circles of Influence
Types of Circles
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Personal
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Professional
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Industry
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Competitors
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Research
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Friends / Family
Resources
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Mastering Circles: The Key to Success on Google+
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Mastering Circles Community
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Google+ Circles: The Unanswered Questions, Answered!
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Using Google Plus Circles Effectively
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How to Use Google+ Circles to Build Your Brand (or Blog) ©Michelle Post, Ph.D., CSMS
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Co-Workers
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Alumni
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Passions
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Hashtags
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Local Spots
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And so many more

8. “Share What’s New . . .”
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Video - YouTube
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Format Enriched Content
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Photos
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Blog Posts
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Hashtags
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Private / Public Content
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Community Posts
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Hangouts ©Michelle Post, Ph.D., CSMS
Resources
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The Guide to Creating Shareable Content on Google+
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Google+ Features to Improve Marketing
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13 Google+ Tools to Improve Your Marketing

9. Best Times To Post on Google+ ©Michelle Post, Ph.D., CSMS
To see the full Infographic read: The Best Times To Post On Facebook, Twitter, Google+, LinkedIn And Pinterest

10. Building a Google+ Strategy ©Michelle Post, Ph.D., CSMS
Create a Google Account using a Business name
Create a Personal Profile
Create a Business Page
Plan the content to post on your personal & business page
Identify people, communities & target audience
Aligning the Branding on both Personal & Business Profiles
Take a baseline measurement of your personal & business profiles
Post content & ENGAGE
Measure & repeat

11. RESOURCES: EXPERTS, COMMUNITIES, INFOGRAPHICS, VIDEOS, CHEAT SHEETS/CHECKLISTS, & BLOGS/ARTICLES ©Michelle Post, Ph.D., CSMS

12. Additional Resources: G+ Experts
Google+ Experts
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+Ronnie Bincer
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+Chris Brogan
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+Guy Kawasaki
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+Dave Kerpen
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+Stephan Hovnanian
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+Jesse Stay
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+Jesse Wojdylo ©Michelle Post, Ph.D., CSMS
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+C.C. Chapman
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+Ian Cleary
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+Heidi Cohen
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+Ric Dragon
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+Ann Handley
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+Nick Kellet
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+Neal Schaffer
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+Ann Smarty
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+Mark Traphagen

13. Additional Resources: G+ Communities
Communities
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Google+ Pro Tips - https://plus.google.com/u/0/communities/105248841768188069608
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Google+ Simplified - https://plus.google.com/communities/107248771498928586959
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Google+ Helper - https://plus.google.com/communities/105619967999215909743
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Google+ Newbie - https://plus.google.com/communities/113121062079058075932
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Google+ For Small Business - https://plus.google.com/communities/100733314294792518208
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The G+ Resource - https://plus.google.com/communities/114333689953043107221
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Google+ Help - https://plus.google.com/communities/115758385206378551362
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G+ Updates - https://plus.google.com/communities/117826457344247074938
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The Google+ Resource - https://plus.google.com/communities/114333689953043107221 ©Michelle Post, Ph.D., CSMS

14. Additional Resources: G+ Infographics
Infographics
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64 Google Plus Tips and Branding Strategies - http://blog.tweetsmarter.com/google-plus/64-google-plus-tips-and-branding- strategies/
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The State of Google Plus [Infographic] - http://www.brandwatch.com/2014/02/the-state-of-google-infographic/
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The Ultimate Google Plus Posting Guide - http://bit.ly/1kiX6Ba
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Google+ Posting Guide [Infographic] - http://gosocializeme.com/blog/how-to- post-on-google-infographic/
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How to Use Google+ for Business [Infographic] - http://socialmarketingwriting.com/how-to-use-google-for-business- infographic/
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Google+: What’s in it for business [Infographic] - http://www.slideshare.net/searchmojo/search-mojo- googleplusforbusinessinfographic
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Why Your Business Should Be on Google+ [INFOGRAPHIC] - http://socialmediatoday.com/irfan-ahmad/1890056/google-plus-for- businesses-infographic ©Michelle Post, Ph.D., CSMS

15. Additional Resources: G+ Videos
Videos
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Lynda.com YouTube Channel - https://www.youtube.com/channel/UCikzJG7RbnNZhKLqqaXRM6A
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How To Create a Google+ Account – 2014 - https://www.youtube.com/watch?v=OZPlL4qFoms&list=PLVODYj2uxE84vnU4qJAOk9OG7K- KusTx6
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Introduction to Google+ - https://www.youtube.com/watch?annotation_id=annotation_1104704671&feature=iv&src_vid=N3pq3bLfuRY&v=3FSOhJCio-M
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Google+ tutorial: Creating a Google+ profile - https://www.youtube.com/watch?v=EIcMVgwBNr0
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How To Create a Google+ Circle - https://www.youtube.com/watch?v=_2AEymyw7UA&list=PLVODYj2uxE84vnU4qJAOk9OG7K- KusTx6
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Complete Guide to Google Plus Circles and Communities (updated) - https://www.youtube.com/watch?v=jUCu5e_fyeg
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Google+ tutorial: Customizing a Google+ page - https://www.youtube.com/watch?v=nOigznvhSMA
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Google+ tutorial: Starting a conversation - https://www.youtube.com/watch?v=9flwJQMmbW4
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Google+ tutorial: Why use Google Pages on Google+ - https://www.youtube.com/watch?v=B- V5VEHRFQY ©Michelle Post, Ph.D., CSMS

16. Additional Resources: G+ Cheat Sheets & Checklists
Cheat Sheets & Checklists
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Andrea Vahl G+ Checklist – http://www.andreavahl.com/social-media/google- checklist-infographic.php
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Google+ Cheatsheet - http://www.bitrebels.com/social/google-tips-and- shortcuts-effectiveness/
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The Complete Google+ Cheatsheet - http://www.pinterest.com/pin/448600812855576693/
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7 Point Checklist to Dominate Your Personal Brand Using Google Plus - http://rebekahradice.com/dominate-your-personal-brand-using-google-plus/
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Google+ Dimensions Cheat Sheet - http://www.techwyse.com/blog/infographics/google-dimensions-cheat-sheet/
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Google+ Cheatsheet - http://visual.ly/google-cheat-sheet-0
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5 Step Google Plus Checklist to Help You Create more Interaction - http://www.reviewzntips.com/google-plus-checklist/
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Checklist for Setting Up Your Google Plus Business Page - http://fitsmallbusiness.com/checklist-for-setting-up-your-google-plus-business- page/ ©Michelle Post, Ph.D., CSMS

17. Additional Resources: G+ Blog Posts & Articles ©Michelle Post, Ph.D., CSMS
Blogs & Articles
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Unlock the Power of Google+: 13 Ways to Gain Engagement, Optimize Posts And Create Community - http://blog.bufferapp.com/advice-on-growing-a-google-page
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10 marketing experts you should follow on Google+ today - http://www.marketingdive.com/news/10-marketing-experts-you-should-follow-on- google-today/168576/
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Social Media Examiner Report: Spotlight on Google Plus - http://www.plusyourbusiness.com/social-media-examiner-report-spotlight-google- plus/
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8 Tips for Optimizing Your Google+ Page & Posts to Boost SEO - http://www.slideshare.net/HubSpot/8-tips-for-optimizing-your-google-page-posts- to-boost-seo
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Ultimate guide to Google plus optimization for traffic and branding - http://www.probloggingtricks.com/2014/05/Google-plus-seo-optimization- tips.html
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Social Media Examiner Google+ Posts - http://www.socialmediaexaminer.com/tag/google-plus/

18. Additional Resources: G+ Blog Posts & Articles
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Scheduling Google+ Posts, The Complete Guide - http://www.thesocialmediahat.com/article/scheduling-google-posts-complete- guide#Personal Profiles vs. Brand Pages
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Twelve Things You Should Do on Your Personal Google+ Account Right Now - https://blog.kissmetrics.com/personal-google-plus-account/
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Beyond Social: The Benefits To Google+ For Business - http://marketingland.com/beyond-social-benefits-google-business-73460
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Benefits of Using Just One Google Profile For Your Brand - http://www.weidert.com/whole_brain_marketing_blog/bid/205044/benefits-of- using-just-one-google-profile-for-your-brand
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Google+ Personal Profile and Business Page: The Ultimate Tag Team - http://www.drumbeatmarketing.net/seo-blog/google-personal-profile-business- page-ultimate-tag-team
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20+ Awesome Ways to Get More Followers for Your Google Plus Business Page - https://blog.kissmetrics.com/get-more-google-plus-followers/
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How to Score Targeted Followers on Google+ for Your Business - http://blog.sumall.com/journal/attract-targeted-followers-entire-google- presence.html ©Michelle Post, Ph.D., CSMS

19. References
Ahmad, I. (2014, February 13). Google+: Behind the Numbers [INFOGRAPHIC]. Retrieved from http://www.socialmediatoday.com/content/google-behind-numbers- infographic
Anyasor, J. (2013, November 26). Top 20 Stats to Get You Active on Google Plus [Blog post]. Retrieved from http://upcity.com/blog/2013/11/top-20-stats-to-get-you-active-on- google-plus/
Piombino, K. (2013, June 12). The Best and Worst Times to Post to Social Media [Infographic]. Retrieved from http://www.entrepreneur.com/article/226973
Smith, H. (2014). Your Guide to Google+ : B2B Marketing [Infographic]. Retrieved from http://www.socialnomics.net/2014/04/21/your-guide- to-google-b2b-marketing/
©Michelle Post, Ph.D., CSMS

20. ABOUT: Michelle Post, Ph.D., CSMS ©Michelle Post, Ph.D., CSMS
http://reachyourpotential.guru/
Teacher | Social Media Strategist | Speaker Dr. Michelle Post is a driven, passionate, and experienced leader, teacher, social media strategist, connector, and developer. Her desire to connect and inspire throughout nearly three decades of career translates into her ongoing effort to help the development of ideas, people, content, and curriculum. Dr. Post is President / CEO of three ventures: Reach Your Potential, The Post Institute: Center for Life-Long Learning, and WorkPlace Influence.