My notes (concept maps) for the Podcasts Movement Conference in Chicago

1. Podcast Movement 2016
Day 2
Chicago, Illinois
Notes from
Sessions attended by Michael Plishka

2. From Podcasting
to Media Superstar
@JoshElledge
savingsangel.com
The number one reason most podcasters
will fail is because they're podcasting
Spend twice as much time building the business
side of your podcast as the podcast itself
Network Influencerswith
Your busines
Work on
In your businessnot
People Discovereddon't get hard workwithout
opportunities
Experts
open up to
podcasting regular mediaA great doorway to
VALUE
Selling
not focused on
GIVE
Audiences
Serve
1. build beautiful website
2 What do you find on google search?
Have a reputation - be helpful to others- Professionals
WILL reciprocate
3.Improve your twitter presence! Don't be creepy!!
Offer to be helpful
DON'T!
Don't Pay press releaseto blast out
Noticed
Radar
on
GET
Provide
offer/service
Which is
News Jacking Trendingshare what's Informoffer to
HARO
www.Helpareporter.com

3. They aren't
Listening
to your
entire
podcast - 7
ways to fix it
-Steven
Goldstein
Get people to listen
all the way through
Length counts
Prep Counts
What's in it for me
WIIFM
People think
Myth- You chose
my podcast, you love me.
Don't Waste
my Time
DWMT
Engage People QUICKLY!
Be a Freak!
The Radio Craze will die out in time
Thomas Edison
The worldis changing
20% of media
Mobile
comes from
325000 podcasts Attentioncompete
choice kills
too much
Doing something else
usually listened to while
Average time listening
to radio is 10 minutes
Average commute
25.4 minutes
inn 7 minutes people are leaving 24 minutes average time listening
on Spreaker
in 22 seconds people decide
whether to keep listening
-NPR One
1 minute (or less)!!!
You've GOT
Best Question First
Ted Koppell said
Fall in love with yourself
don't
Listener benefit
Value
provide
Audio Quallty
Matters
KISS
Keep it short (stupid)
as long as needed,
no longer
Curate
Filter
Edit
Authentic
Unique Voice
Take time to make it good

4. Being Creative
Driving in car
Panel on
Creative
Freedom
and
Podcasts
Thinking about the audience
Insomnia
Listen
Alone
being
On Phone
recording ideas
Ideas in things readfind
What happens next?Ask
Curious
be
Does it excite me
Excite others
will it
Community
that shares
interests with podcaster
creating
Give team members
a monthly veto to do what
they wantYour gut follow
Creativity constraints
box
trivial experiences
can be
series of
coalescing
perhaps
space to operate
Hard Work
Waiting
not just
Be protective of it
Write down ideas!
Context
provide
deadlines
driven by
deliberate
is
system for dealing
with other demands
of life
needs
Complete/finished
is it ever
Great artwork isn't
done it's abandoned
Just declare a certain
project done
inadequacy
sense of
Get through it
Others help you get through it
Prepared
Don't
have
to be
Just do it
better to
Sounding
Board
Having
good
contextual
Am I on the
right track?
Audience
be with
understand
creates

5. Finding your sweet
spot
Dan Miller
Passion
Talent
Money
Bring Value
Leave a legacy
It's our responsibility
Sweet Spot
Purpose
Calling
Mission
Zone
of
Genius
Earn a living?
Devote to a worthy cause that inspires?
Pursue my passion?
What is my calling
Develop it
What do I want to do?
Don't confuse
Activity
with
Accomplishment
What has your
life experiences
prepared you for?
Hobby
Do what you love and follow the money!
Don't
Success
SABATOGE
Product Sales
Speaking
Live Events Coaching
Memberships
Boredom
and
Burnout
+
+
Frustration
and
Failure
+
Believe amd accept it Believe amd accept it

6. Audience Growth
Hacks For Podcasters
Dr. Shante Bishop
@drshantesays
#BelieveBigger
5 Hacks
Avoiding
The
Crickets
Relationships
Copy and paste
someone
else's
success
story
Yourself
can't
Podcast
Brand
Your signature Hashtag
develop
Mobile
think
Targeted distribution
channels
use
Influencer
Think of yourself as
Proof
be prepared
to show
Google-icious
be
Community
build
Where People are
Go
Use LinkedIN
Business podcast?
Footer
and Bio that
directs to Website
Have
Until you understand the
value of listener,
you'll never know the
value of 1000
Build
Respond on Social Media
Always
Listener Spotlight
create
Listeners
part of
experience
make
Hashtag
Branding,
etc.
Include
Mobilize Show Notes
make
Short and Sweet
Memes
Call to Actioninclude
Social
BE
Periscope
Facebook Live
Blab
Topics from podcast
preview
Expertise
show
Followers
attracts
Lead Magnets
as
Assets
Shownotes
into
downloadable info
Repurpose
Checklists
hacks
Recipes
Tools
Tips
Live Events
Build
Accessible
People
know
you're
Meet and Greet
Live Broadcasts
Field Trips
Movies
restaurants
interests

7. Another Round
Heben and
Tracy
Serving an ignored market
Centered
in their
Blackness
Being inclusive
Good Online Presences
Benefits from Buzzfeed
Their
Podcast Traits
of
Success
Great Producers
Things learned
Being professionally drunk
Straight Burboun
Do not drink
Moderation
Everything in
Sound like anyone else
Better
Funnier
Do things
Learning and Failing
in Public
Be comfortable
with
talk to famous
people only
Don't have to
Self Care
talk about
and practice
Interview Choices
Be deliberate in
Research
New Questions
ask
As an interview team,
they can play off each other
FUN!
Have
Games!Enjoy Life
It's their secret!
Too much
Research
can do
Silence
leave
in
The podcast
is
yours
-own it
Risks
Take
New Things
try

8. The Second
Golden Age of
Audio
-Alex Blumberg
Dawn of
Second Golden Age
of Audio
"My Dad Wrote a Porno" Podcast
Astrophysicist Podcasts
Creative
expressions!
These wouldn't exist
if itt wasn't for audio technologyt
Radio TV
the imagination
engages
narrativewith
Consume
stories
we want to
It's seemingly hardwired
instinct
for narrative
It's very powerful in the wrong handsso...
Radio was responsible
for 51000 deaths
in Rwandan Genocide
Positive Radio
offsets the negative
audio
Empathy
Builds
A part of meimages
creates
become
Megalab Truth Test
Radio listeners detected lies 73.4
Newspaper - 64.2
television - 51.8