1.
Day 1
Podcast Movement 2016
Presentation Concept Maps
July 7, 2016

2.
Making the
switch to
narrative
Bryan Orr
Just start doing it!!
Narrative
Podcast
Editing a podcast
to create a narrative
is creating art
Alot of Rules
There Aren't
reflection
Timelines
It's about
What Happens Next?
WIN_20160707_15_12_38_Pro.jpg
"Tell me about your first car"
Great question
to set levels,
and get great stories!
Ask people
about their stories
Creativity is
a
journey
of
reflection
Experience
Don't need
Time
But, it takes
Ask questions that are
so good
people forget the
answers
Think
in
terms
of

3.
How Podcasting became
Content Marketing
A Panel Discussion
The professional podcast
GE
Netflix
corporate
Podcasters
Content marketing
Use podcasts
for
Prudential
Sponsored by
brands
What people want
good way to make
Stories
tell
listenersthat move
A show you love
make
To make Podcasts
reasons
Topic Money
love
Fun!
just for
Value in people's live
create
Do something no one
has done before
Talking about
Good Content marketing
What is
Information that
is already on
BrandWIn!
Plays to
play to play
not
pertinent problemsaddresses
Unique offering
create
Branded
without sounding
listener
doesn't confuse
Jarred Sauce Rule
Final editorial say?
who has
How someone should address
content
dictates
Homemade
Is it
In a jar
Dont need great equipment
to create great content!
Audience First
put
transactions
trumps
Producers
need
If you're not a consumer of
podcasts you won't
see the value
Success Stories
need
Adoptionfor greater
typically based on
Media is chasing after the internet
not leading
Behind bad content is an'
executive that asked for it

4.
Why Are you doing Interviews?
Conversation
Who should you interview?
How to sound ike a
Human Person
Interviewing tips from the
co-hosts of WBEZ's
Nerdette Podcast
Interview
Not
Interaction
is
the person
Topic
Be excited about
Preparation
How to sound natural
Guest
know
Topic
Research and Reflect
Guest Comfortable
makes
guest plugging
What is
What did you have for breakfast?
When adjusting levels at the start
Guest is at for the dayUnderstand where
Actual Podcast
Everything that can go wrong
understand
Cues that you're interested
give
The Source-
Guest
consider
in the shoes of the guestput yourself
It's a
Person space
Person respect
give
where they are at
meet them
specific - niche down
get
script
Go off
questions
let
ask
Silence
Don't be afraid of
Guest
notesmake
missed topics
to revisit
pre-interview
do quick
What;s important to you now?ask
confidence
gives

5.
How to build
an audience
and revenue
for your
podcast
Erik Diehn
podcast challenges
Size-
Number of Downloads
50000 Returncreating
Not same support for podcast
as for videos
ads are read by host
third party produced
dynamic injection
For Video
Revenue per thousand downloads
Think in terms of
Create Episodes
for patrons
Rewards
give
10% of listenersConvert
Great
is
Meat/substance
give people
Get the basics right
Be consistent
Format
Time
Building Audience
social mediaembrace
Knowledge of
podcast>>>>>>>>>>>>>>>
^
^
^
Size of Wallet
Verizon and P&G
New Node
Audible
Mack Weldon
Promotion
guest podcaster
Podcast app
buy
On someone
else's podcast
get
Great podcast
Make
Practice
Tech learn
Embrace
1. Make a great show
2. Get the basics right
3. Know Your audience
4. Drive to Subscribe
5. Trank your results
6.Go direct
7. Find the right sponsors
8. Set the right price
9. being in help as you scale

6.
Don't do a show,
solve a problem
Andrew Warner give people a voice
Creating a successful business
podcasting
their pain
frustrationto express
EMPATHY
show
A deli giving a stick of gum with a sandwich
that has onions on it
for example
Staying power
of impact
has
make an impact problems audience has
understand
solve problems through
Feedback from
listeners/customers
take
Problem Understand
Solutions create
Accomplish
What do people need to
Hurdles what are Pain points
what are
What bothers you?
DONT ASK
"Scotch night"
to hear
problemshave
request for information
mask
What problem will this solve? How will it improve business
Give incentive
to answer
People's livesof changing
Own pain
undersatnd
Other's have same painconfirmDo the work
for them!
helps to understand
Solve the problems
Don't need to
Reflecting it back
can be helpful
A
A