O slideshow foi denunciado.
Utilizamos seu perfil e dados de atividades no LinkedIn para personalizar e exibir anúncios mais relevantes. Altere suas preferências de anúncios quando desejar.


1.266 visualizações

Publicada em

Discussion document to frame discussion with content owners about approaching proof of concept uses for blockchain.

Publicada em: Tecnologia
  • Entre para ver os comentários

  • Seja a primeira pessoa a gostar disto


  1. 1. Michael Cairns Managing Partner Information Media Partners Blockchain for Content “Proof of concept” discussion document
  2. 2. 2 Blockchain is not established technology Scale issues: Blockchain verification is slow ❖ Can only handle a relatively small number of transactions per hour ❖ Many blockchain applications are still niche ❖ Solvable but continuously improving problem similar to early HTTP ❖ Still a long way off scale Government & governance ❖ Law and regulations have not kept up ❖ Exists with most new technology but will improve over time ❖ Many influential governance and industry bodies exist to define and establish standards ❖ Long term benefit of blockchain is dependent on interoperability: collaboration is inevitable There are few “proof of concept” examples ❖ Rapid development and improvement across industries ❖ Issue is increasingly irrelevant There is no “Microsoft” ❖ Technical architecture remains ‘ad hoc’ and “wild, wild west” ❖ There are standards groups and associations ❖ Every large software application company is actively involved in blockchain development Publicity of Blockchain ❖ There is a lot of hype which can be hard to justify ❖ Real business cases for blockchain are critical and important ❖ Will there be the inevitable fall due to “irrational exuberance” similar to the ‘internet bubble’?
  3. 3. 3 The problem isn’t blockchain ▪ What clear business problem you are addressing? ❖ Is the problem material? ❖ Will the improvements improve operations/outcomes materially? ❖ Is the cost benefit positive (to support your time and investment)? ❖ Have you researched a broad range of possible solutions? ▪ Customers want to solve a problem not “use blockchain” ❖ Is blockchain uniquely able and/or the best approach? ❖ Is there sufficient scale to the solution? Is there a plan for getting there? ▪ Does this even make sense? ▪ What are your competitors doing?
  4. 4. 4 McKinsey report on blockchain https://www.mckinsey.com/business-functions/digital-mckinsey/our-insights/blockchain-beyond-the-hype-what-is-the-strategic-business- value
  5. 5. 5 Applications in publishing Workflow • ARTiFacts • Mediachain • Po.et • Content attribution for researchers registered on blockchain • Aid to discovery • Version controlling • Peer-to-peer content and data sharing • Document verification Contracts • Publica • DE Decent • Katalysis • LBRY • Blockai • Ascribe • Soundcloud • Peer-to-peer transactions • Open source distribution platform • B2C & C2C monetization and distribution • Multi-media content Micropayments • Blendle • Coinetize • Steem.io • Disaggregated content • Browser based “wallets” • Fractions of cent • Cryto-based solutions • Rewards program Database Publishing • Everipedia • GemOS • Authority control • Supply chain management • Product data • Unique identifiers • Credentialing • Rewards
  6. 6. 6 Applications for content and media ▪ Register and protect against copyright infringement ❖ Catalog and store original works of art, digital intellectual property, documents, manuscripts, images/photos ▪ Decentralized, non-proprietary blockchain enables content and IP users to find and use authorized content ❖ Blockchain built as a “trust network” ❖ Distributed network designed to eliminate bad actors ▪ Note: US infringement cases require official copyright office registration ❖ Blockchain isn’t ‘protection’ ❖ Blockchain provides public record of ownership ❖ Easier access to author/creator which US copyright office finds difficult ❖ Blockchain could eliminate ‘orphan work’ issue ▪ Once on blockchain it is there forever
  7. 7. 7 What problems does blockchain solve? ▪ Blockchain registry could offer/create tamper proof record of ownership ❖ In UK, copyright is unregistered exists on creation of the work ❖ Ownership hard prove and hard for licensees to determine person/entity to grant a license ❖ Owners risk infringement and limited monetization of their work ▪ Blockchain enables any party to see chain of ownership ❖ Licenses, sublicenses, assignments, etc. ❖ Blockai/Ascribe using blockchain in this way to make record of copyright ownership ▪ Facilitates ability to see where and how content is used ❖ Enables programmatic content control capability: search all web sources simultaneously ❖ Allows “use and payment” control. Are licensees using content as licensed? ❖ Significantly reduces mis-use/piracy: Potentially improves license revenue ❖ More usage data will enable more business models and experimentation: variable, demand based pricing ▪ Blockchain is in effect a “digital certificate” of ownership/authenticity ❖ Allows users to ID the official work of an author and tackle infringements ❖ Low cost of maintenance, increased transparency, lessened admin burden, resilience to fraud
  8. 8. 8 Micropayments & smart contracts ▪ Frequently difficult to ID the correct content owner ❖ Cumbersome and time consuming process ❖ Misinformation/ misappropriation of ownership ❖ Cost of infringement mitigates against use ▪ Resulting behavior ❖ Inappropriate use and piracy ❖ Non use/lost revenue ▪ Smart contracts: Terms ‘ride along’ with the content/IP ❖ Licenses are ‘self-executing’ on use of the content ❖ Makes it easy for users to do the right thing ❖ Blockchain with micropayments could make monetization very easy ❖ Enables enforcement of contract terms ❖ Micropayments (using bitcoin) eliminate ‘transaction costs’ of small value transactions ▪ Potential significant impact on collecting agencies if more artists choose to cut out intermediaries ❖ Imogen Heap album Tiny Mirrors released on blockchain incorporating the above solutions
  9. 9. 9 Blockchain in news and information ▪ Civil ❖ Blockchain based platform for content, newspaper and civic/purpose driven organizations ❖ Colorado Sun: community-supported, journalist-owned team focused on investigative, explanatory and narrative journalism ▪ Snip ❖ A distributed system wherein writers can offer snippets -- concise summaries of news articles -- and the public can choose the topics they want to read about, whether sports, technology, medicine, etc. ❖ Snip has built a verification and reward system wherein the writers can earn SnipCoin (Snip’s version of a cryptocurrency token) by writing excellent snippets. Advertisers can pay Snipcoin to increase visibility. Readers can tip writers with tokens and, if they choose, clear their feeds of advertisements for a small Snipcoin payment ▪ onG.social ❖ Created a social media dashboard that rewards real news with digital tokens (similar to cryptocurrency, think of these as rewards), given by users to other users who post the real news ❖ Cryptocurrency can then be exchanged for currency -- dollars, pounds, euros, etc. Users can realistically make money by curating and sharing real news and rejecting fake ones ▪ Baidu ❖ Totem uses a blockchain to timestamp submissions of each original photograph from a user with a real-name identity and store data associated with the images on a distributed network
  10. 10. 10 Solutions benefits summary ▪ Copyright and attribution ❖ Owner information imbedded in blockchain ❖ Enabled business model ❖ Protect & enhance revenue streams ▪ Reputation ❖ Establish a reputation network ❖ Trust ❖ Protect content ▪ Discovery ❖ Control and manage metadata ❖ Aid in censorship and restrictions
  11. 11. 11 Michael Cairns Managing Partner Michael.Cairns@InfoMediaPartners.com 908 938 4889