SlideShare a Scribd company logo
1 of 20
BOOK MARKETING CAREER OVERVIEW By Michelle A. Patterson
Executive Marketing Experience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Vast Book Publishing Categories ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Alliance Partnerships ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Bestselling Authors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business Week  Essence Magazine  The New York Times USA Today  Wall Street Journal
Authors with Platforms ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Partnership with Corporations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Synergistic Promotions ,[object Object]
Billboard  advertisements
Mobile billboard and  Event promotions
WHERE Nov/Dec ‘06 DC Meeting Planner Dec ‘06 Print advertisements Lowe’s Hotels June 2007
Brand Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],                            
Elementary/High School Knowledge ,[object Object],[object Object],[object Object],[object Object],[object Object],                                                                                                                                                                                                     
Multi Channel Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Labor of Love Campaign ,[object Object],[object Object],[object Object],[object Object]

More Related Content

Similar to Patterson Job Presentation

Patterson Presentation 10.09
Patterson Presentation 10.09Patterson Presentation 10.09
Patterson Presentation 10.09mpatte6740
 
Patterson Presentation 10.09
Patterson Presentation 10.09Patterson Presentation 10.09
Patterson Presentation 10.09mpatte6740
 
See2008 Authenticity
See2008 AuthenticitySee2008 Authenticity
See2008 AuthenticityTargetX
 
High Ed Web Authenticity
High Ed Web AuthenticityHigh Ed Web Authenticity
High Ed Web AuthenticityTargetX
 
How To Quit Smoking Essay
How To Quit Smoking EssayHow To Quit Smoking Essay
How To Quit Smoking EssayTiffany Rossi
 
“Empowering Consumers with Experiences That Drive Profits” Jeff Molander at L...
“Empowering Consumers with Experiences That Drive Profits” Jeff Molander at L...“Empowering Consumers with Experiences That Drive Profits” Jeff Molander at L...
“Empowering Consumers with Experiences That Drive Profits” Jeff Molander at L...Jeff Molander
 
September 6th, 2012 Media Presentation
September 6th, 2012 Media PresentationSeptember 6th, 2012 Media Presentation
September 6th, 2012 Media PresentationJoe Pryor
 
Attract High Value Publicity - Be Seen on TV, Radio, Podcasts, Print & Blogs
Attract High Value Publicity - Be Seen on TV, Radio, Podcasts, Print & BlogsAttract High Value Publicity - Be Seen on TV, Radio, Podcasts, Print & Blogs
Attract High Value Publicity - Be Seen on TV, Radio, Podcasts, Print & BlogsDale Thomas Vaughn
 
Baby Boomer Marketing - Never Call Them Old!
Baby Boomer Marketing - Never Call Them Old!Baby Boomer Marketing - Never Call Them Old!
Baby Boomer Marketing - Never Call Them Old!Jodi Rudick
 
Albury Workshop 9 Apr 2010
Albury Workshop 9 Apr 2010Albury Workshop 9 Apr 2010
Albury Workshop 9 Apr 2010guestd1e587c7
 
Personal Learning Networks
Personal Learning NetworksPersonal Learning Networks
Personal Learning NetworksJohn Woodring
 
Conversational commerce: why you should care what @joe public had for lunch
Conversational commerce: why you should care what @joe public had for lunchConversational commerce: why you should care what @joe public had for lunch
Conversational commerce: why you should care what @joe public had for lunchSebastien Provencher
 
Beyond The Launch
Beyond The LaunchBeyond The Launch
Beyond The Launchcarolwhite1
 
Social media presentation 2.0
Social media presentation 2.0Social media presentation 2.0
Social media presentation 2.0Steven Everett
 
Social Media: Adapt or ???
Social Media: Adapt or ???Social Media: Adapt or ???
Social Media: Adapt or ???Heather Morse
 
Information is Everything: Marketing in the Age of Disruption
Information is Everything: Marketing in the Age of DisruptionInformation is Everything: Marketing in the Age of Disruption
Information is Everything: Marketing in the Age of DisruptionTahzoo
 
1.Intorduction To begin with, we have decided to come up with a.docx
1.Intorduction To begin with, we have decided to come up with a.docx1.Intorduction To begin with, we have decided to come up with a.docx
1.Intorduction To begin with, we have decided to come up with a.docxchristiandean12115
 
Social media marketing
Social media marketingSocial media marketing
Social media marketingdpullease
 

Similar to Patterson Job Presentation (20)

Patterson Presentation 10.09
Patterson Presentation 10.09Patterson Presentation 10.09
Patterson Presentation 10.09
 
Patterson Presentation 10.09
Patterson Presentation 10.09Patterson Presentation 10.09
Patterson Presentation 10.09
 
See2008 Authenticity
See2008 AuthenticitySee2008 Authenticity
See2008 Authenticity
 
High Ed Web Authenticity
High Ed Web AuthenticityHigh Ed Web Authenticity
High Ed Web Authenticity
 
How To Quit Smoking Essay
How To Quit Smoking EssayHow To Quit Smoking Essay
How To Quit Smoking Essay
 
“Empowering Consumers with Experiences That Drive Profits” Jeff Molander at L...
“Empowering Consumers with Experiences That Drive Profits” Jeff Molander at L...“Empowering Consumers with Experiences That Drive Profits” Jeff Molander at L...
“Empowering Consumers with Experiences That Drive Profits” Jeff Molander at L...
 
September 6th, 2012 Media Presentation
September 6th, 2012 Media PresentationSeptember 6th, 2012 Media Presentation
September 6th, 2012 Media Presentation
 
Attract High Value Publicity - Be Seen on TV, Radio, Podcasts, Print & Blogs
Attract High Value Publicity - Be Seen on TV, Radio, Podcasts, Print & BlogsAttract High Value Publicity - Be Seen on TV, Radio, Podcasts, Print & Blogs
Attract High Value Publicity - Be Seen on TV, Radio, Podcasts, Print & Blogs
 
Baby Boomer Marketing - Never Call Them Old!
Baby Boomer Marketing - Never Call Them Old!Baby Boomer Marketing - Never Call Them Old!
Baby Boomer Marketing - Never Call Them Old!
 
Albury Workshop 9 Apr 2010
Albury Workshop 9 Apr 2010Albury Workshop 9 Apr 2010
Albury Workshop 9 Apr 2010
 
Personal Learning Networks
Personal Learning NetworksPersonal Learning Networks
Personal Learning Networks
 
Conversational commerce: why you should care what @joe public had for lunch
Conversational commerce: why you should care what @joe public had for lunchConversational commerce: why you should care what @joe public had for lunch
Conversational commerce: why you should care what @joe public had for lunch
 
Beyond The Launch
Beyond The LaunchBeyond The Launch
Beyond The Launch
 
Social media presentation 2.0
Social media presentation 2.0Social media presentation 2.0
Social media presentation 2.0
 
Social Media: Adapt or ???
Social Media: Adapt or ???Social Media: Adapt or ???
Social Media: Adapt or ???
 
Information is Everything: Marketing in the Age of Disruption
Information is Everything: Marketing in the Age of DisruptionInformation is Everything: Marketing in the Age of Disruption
Information is Everything: Marketing in the Age of Disruption
 
Contageous
ContageousContageous
Contageous
 
1.Intorduction To begin with, we have decided to come up with a.docx
1.Intorduction To begin with, we have decided to come up with a.docx1.Intorduction To begin with, we have decided to come up with a.docx
1.Intorduction To begin with, we have decided to come up with a.docx
 
Nonprofitstorytelling
NonprofitstorytellingNonprofitstorytelling
Nonprofitstorytelling
 
Social media marketing
Social media marketingSocial media marketing
Social media marketing
 

Patterson Job Presentation