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Making Video work for you to build
relationships and grow your digital brand.
Video is changing our world…
190 million Americans (61 percent of the total
population) watched 75.6 billion videos in the month of
Internet users watch 3,000,000,000 hours of online
Online video now accounts for more than 50% of all
Video is changing consumer behavior
Viewers retain 95% of a message when they watch
it in a video compared to 10% when reading it in text.
Before reading any text, 60% of website visitors will
watch a video instead.
Video promotion is over 6 times more effective than
print and online.
Video is changing real estate…
According to an Australian Real Estate Group, real
estate listings that include a video receive 403% more
inquiries than those without.
Realtors have collectively seen a 40% hike in profits
from video marketing alone.
Video is changing the homeowner…
73% of homeowners say they they’re more likely to
list with a realtor who plans to market with video.
Yet only 4% of agents even put a video on YouTube.
So why aren’t more agents using video?
The video perception
Video has been perceived to be:
The barriers to entry are now gone.
Video has become:
Now any agent can create,
syndicate and tell customers their story.
What is your story?
Beyond the video home tour you can engage, inform and
build customer relationships to become the “go-to” expert
in your community.
Home owner and seller tips
Events and festivals
Where is your story? –Website
88% of visitors stay longer on a website where a video is displayed
According to Forrester Research it is 50x easier to achieve a page 1
ranking on Google with a video
70% of home buyers look for a video on a website
Engage potential customers with relevant, video-based information
Increase search engine optimization
Increase your digital brand identity
Where is your story? – Social Media
Video is shared 1200% more times than links and text combined
92% of mobile video viewers share video
Including relevant videos on market trends, community events,
and consumer related information can:
Build your social presence and reputation
Increase likes and tweets
Increase friends and referrals
Where is your story? - Email
95% of most real estate agent’s business comes from past
clients and referrals .. but 59% of past seller’s list with a
different agent. Why?
Send out monthly video newsletters to past
customers, clients and prospects.
Buyers and Sellers Tips
Include relevant videos in email correspondence
The take away…
Video engagement can:
Increase customer retention
Increase SEO on search engines
Impress homeowners – listing presentations
Build your digital brand in your local community
Instil trust and confidence with your customer base
Every video tells a story.
Why not start telling yours.