TYPO3 , basis voor augmented reality (Connectar)

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Deze presentatie is gehouden op het TYPO3 congres op 5 november 2013 en gaat over het platform Connectar en de extensie die is gemaakt voor TYPO3 om vanuit TYPO3 content te kunnen publiceren in augmented reality kanalen.

Marketing Technology Design

Basis

voor Augmented Reality

TYPO3

MENNO OUWENEEL
ZIG WEBSOFTWARE

INTRODUCTIE
Intro menno/zig
u 

Lorem ipsum dolor sit amet

OVER MIJ

MENNO OUWENEEL
BUSINESS DEVELOPER
OVER ZIG WEBSOFTWARE

FRONT OFFICE SPECIALIST
>50 MEDEWERKERS
>14 JAAR ERVARING
TYPO3 LEVERANCIER

WAT IS AR?

DARYL PLUMMER

“CONTEXT-BASED INFORMATION
THAT APPEARS AT THE POINT
OF A DECISION OR ACTION”

MARKTEN
UITGEVERS
AUTOMOTIVE
ADVERTEERDERS
REAL ESTATE
RETAILERS
GROOTHANDEL
ARTIESTEN
GEMEENTEN

DEVELOPERS

CONTENT FUNNEL
CREATE

MANAGE

HOST

AR FUNNEL

Photo: Svadilfari (Flickr CC)

6

PUBLISH

CONTENT FUNNEL
CREATE

CREATIE

MANAGE

HOST

PLATFORM

AR FUNNEL

Photo: Svadilfari (Flickr CC)

PUBLISH

PUBLICATIE

VOORDELEN
Pro’s

BETROKKENHEID

ALTIJD ACTUELE INFORMATIE

VISUALISATIE TOOL

GEEN QR-CODES
INTERACTIONS

DELEN OP SOCIALE MEDIA

DOWNLOAD MATERIAAL

LUISTEREN NAAR AUDIO

START EEN APP

AUTO-DIAL NAAR TELEFOONNUMMERS

WINKELWAGEN

PROMOTIONELE INTERACTIONS
BEKIJK VIDEO

NADELEN

duur

ING
CIT
EX
ING
AG
ENG IENCE
moeilijk XPER
onbekend
E

CREATIE

10

PUBLICATIE
Photo: Jeﬀ Moser / BikeCarson.com (Flickr CC)

13

TECH
Junaio

TYPO3

Other CMS

Your web system

Your system

JS
API

API

Web tool

Your app

???

CM STRATEGIE
MAAK
DOELEN

planning

ANALYSEER

rep
ortin

g

MANAGE

output
management .

PUBLICEER
CONTENT

t
inpu ent
em
anag
m

CREER
CONTENT

content
management

VERRIJK
CONTENT

PATRICIA
TITEL

COMMUNICATIE SPECIALIST
FUNCTIE

WEB MASTER
COMPETENTIES

SCHRIJVER, STORY TELLER
UITDAGING

GEEN TECHNISCHE KENNIS
Photo: © plantronicsgermany

18

19

VVV

?
Photo: © Pete Slater (Flickr CC)

MATTHIAS GREINER

CONNECTAR IS AN EFFICIENT
& COST-EFFECTIVE TOOL
TO STREAMLINE AND AUTOMATE
AR SCENARIO CREATION
PRODUCT & MARKETING MANAGER JUNAIO

t
CONNECTAR…

24

MAAKT AR CONTENT

SIMPEL
Photo: © angelocesare (Flickr CC)

t
CONNECTAR …

25

CONNECT

ONLINE E-LEARNING
CATALOGUS
JOUW SYSTEEM
KENNISBANK
WEB
Photo: © angelocesare (Flickr CC)

t
CONNECTAR …

26

CONNECT

NAAR AR
Photo: © angelocesare (Flickr CC)

27

PROBEER HET ZELF!

WWW.CONNECTAR.COM

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TYPO3 , basis voor augmented reality (Connectar)

1. Basis voor Augmented Reality TYPO3 MENNO OUWENEEL ZIG WEBSOFTWARE

2. INTRODUCTIE Intro menno/zig u  Lorem ipsum dolor sit amet OVER MIJ MENNO OUWENEEL BUSINESS DEVELOPER OVER ZIG WEBSOFTWARE FRONT OFFICE SPECIALIST >50 MEDEWERKERS >14 JAAR ERVARING TYPO3 LEVERANCIER

3. WAT IS AR? DARYL PLUMMER “CONTEXT-BASED INFORMATION THAT APPEARS AT THE POINT OF A DECISION OR ACTION”

5. MARKTEN UITGEVERS AUTOMOTIVE ADVERTEERDERS REAL ESTATE RETAILERS GROOTHANDEL ARTIESTEN GEMEENTEN DEVELOPERS

6. CONTENT FUNNEL CREATE MANAGE HOST AR FUNNEL Photo: Svadilfari (Flickr CC) 6 PUBLISH

7. CONTENT FUNNEL CREATE CREATIE MANAGE HOST PLATFORM AR FUNNEL Photo: Svadilfari (Flickr CC) PUBLISH PUBLICATIE

8. VOORDELEN Pro’s BETROKKENHEID ALTIJD ACTUELE INFORMATIE VISUALISATIE TOOL GEEN QR-CODES INTERACTIONS DELEN OP SOCIALE MEDIA DOWNLOAD MATERIAAL LUISTEREN NAAR AUDIO START EEN APP AUTO-DIAL NAAR TELEFOONNUMMERS WINKELWAGEN PROMOTIONELE INTERACTIONS BEKIJK VIDEO

9. NADELEN duur ING CIT EX ING AG ENG IENCE moeilijk XPER onbekend E

10. CREATIE 10 PUBLICATIE Photo: Jeﬀ Moser / BikeCarson.com (Flickr CC)

11. 11

12. HOE

13. 13 TECH Junaio TYPO3 Other CMS Your web system Your system JS API API Web tool Your app ???

14. CM STRATEGIE MAAK DOELEN planning ANALYSEER rep ortin g MANAGE output management . PUBLICEER CONTENT t inpu ent em anag m CREER CONTENT content management VERRIJK CONTENT

15.

16.

17.

18. PATRICIA TITEL COMMUNICATIE SPECIALIST FUNCTIE WEB MASTER COMPETENTIES SCHRIJVER, STORY TELLER UITDAGING GEEN TECHNISCHE KENNIS Photo: © plantronicsgermany 18

20. DEMO

21.

22. 22 ENT NT CO R PLE A SIM ADE M

23. MATTHIAS GREINER CONNECTAR IS AN EFFICIENT & COST-EFFECTIVE TOOL TO STREAMLINE AND AUTOMATE AR SCENARIO CREATION PRODUCT & MARKETING MANAGER JUNAIO

27. 27 PROBEER HET ZELF! WWW.CONNECTAR.COM

TYPO3 , basis voor augmented reality (Connectar)

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