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DESIGN SPRINT
HOW TO DESIGN, PROTOTYPE AND TEST PRODUCT IN 5 DAYS
Marian Mota
UX Consultant
2.5 years in Eleks, 4 years in SoftServe
30 projects
Team of 5 designers
Traveling, Bike, Comics, Cinema
MAR...
Design sprints are a process for teams of any size to
solve and test design problems in 2-5 days.
Its answering critical b...
The Design Sprint process, created by Google Ventures,
is rooted in the Design Thinking mindset.
Basically, Design Thinkin...
“Design thinking is a human-
centered approach to
innovation that draws from the
designer's toolkit to integrate
the needs...
DESIGN SPRINT
What problems, needs, and motivations do people have?
Do people understand your product’s value proposition?
Which message...
DESIGN SPRINT
IS SUPER FAST
Understand Diverge Converge Prototype Test
DESIGN SPRINT
Each of the stages can include design best practices,
known as methods, such as “user interviews” or
“competitive reviews....
DAY 0
Select and invite the sprint team
Prepare the sprint room
Prepare the supplies
Gather data
DESIGN ROOM
Your own Design War Room with
Whiteboards, rolling desk, etc.
SUPPLIES
Sharpies, paper, tape, sticky notes, voting
dots, a timer
TEAM
The sprint team should include designers,
engineers, product managers and experts.
1. UNDERSTAND
Understand who the target audience is. Come to a common
understanding of the goal and business opportunity f...
Name Behaviors
Needs and GoalsFacts and
Demographics
COMPETITORS
DESIGN PRINCIPLES
Imagine it’s time to launch your
product. What is the first announcing
tweet you will send out?
FIRST TWEET
2. DIVERGE
The purpose of these activities will be to generate insights and
churn out many possible solutions to address t...
SKETCH THE MOST
IMPORTANT USER STORY
Highlights the story most critical to the
challenge at hand. Where does your
customer...
CRAZY EIGHTS
Give everyone a sheet of paper and ask
them to fold it 3 times 1 min
Ask the team to unfold the paper and
not...
STORYBOARD
SILENT CRITIQUE
This allows everyone to form their own
opinions before they get biased by others.
3-MINUTE CRITIQUES (3
MINUTES PER IDEA)
At this point, the team can discuss the best
ideas and decide which ones to protot...
3. CONVERGE
Define a minimal viable product and decide what to test
and prototype.
Identify conflicts

Eliminate solutions t...
ASSUMPTIONS
STORYBOARD
a comic book-style story of your customer moving
through the previously-defined critical path. The
storyboard is...
Low cost rapid way of gaining insights about what the product
needs to be
The end results will help the team understand wh...
TYPES
Paper prototypes
Keynote
Wireframes
Interactive prototypes, like InVision, Marvel, POP,
Origami, Pixate
Axure
HTML+C...
SKETCH
INVISION
User test

Stakeholder feedback
Technical feasibility check
5.VALIDATE
Test with at least 4 people
Test people individually
Prepare questions in advance
Observe and take notes, record if you ca...
Observe and interview customers as they interact with
your prototype.
Observe and interview customers as they interact wit...
We're testing the software, not
you
USER TEST
Sketch
InVision
QuickTime
Join.Me
Evernote
TOOLS
YOU’VE FINISHED YOUR
DESIGN SPRINT! NOW
WHAT?
Most stuff worked
Some big questions
Everything exploded
MATERIALS
http://bit.ly/1bVi7ke
Design Sprint
Design Sprint
Design Sprint
Design Sprint
Design Sprint
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Design Sprint

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HOW TO DESIGN, PROTOTYPE AND TEST PRODUCT IN 5 DAYS.

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Design Sprint

  1. 1. DESIGN SPRINT HOW TO DESIGN, PROTOTYPE AND TEST PRODUCT IN 5 DAYS Marian Mota
  2. 2. UX Consultant 2.5 years in Eleks, 4 years in SoftServe 30 projects Team of 5 designers Traveling, Bike, Comics, Cinema MARIAN MOTA
  3. 3. Design sprints are a process for teams of any size to solve and test design problems in 2-5 days. Its answering critical business questions through design, prototyping, and testing ideas with customers. DESIGN SPRINT
  4. 4. The Design Sprint process, created by Google Ventures, is rooted in the Design Thinking mindset. Basically, Design Thinking is a structured way for product teams break out of the mold of corporate processes. It’s about involving the perspectives of the user, business and technology, to provide a way to create the “next big thing”. DESIGN SPRINT
  5. 5. “Design thinking is a human- centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” —Tim Brown, president and CEO, IDEO DESIGN THINKING
  6. 6. DESIGN SPRINT
  7. 7. What problems, needs, and motivations do people have? Do people understand your product’s value proposition? Which messages are most effective at explaining your product? Can people figure out how to use your product? Why do people stop using your product? Why don’t people adopt new features when you launch them? DESIGN SPRINT
  8. 8. DESIGN SPRINT IS SUPER FAST
  9. 9. Understand Diverge Converge Prototype Test DESIGN SPRINT
  10. 10. Each of the stages can include design best practices, known as methods, such as “user interviews” or “competitive reviews.” There are more than 40 possible methods, and you never need to use all of them. Select the right methods for your sprint, or add and invent your own best practices. DESIGN SPRINT
  11. 11. DAY 0 Select and invite the sprint team Prepare the sprint room Prepare the supplies Gather data
  12. 12. DESIGN ROOM Your own Design War Room with Whiteboards, rolling desk, etc.
  13. 13. SUPPLIES Sharpies, paper, tape, sticky notes, voting dots, a timer
  14. 14. TEAM The sprint team should include designers, engineers, product managers and experts.
  15. 15. 1. UNDERSTAND Understand who the target audience is. Come to a common understanding of the goal and business opportunity for the sprint. Agree upon what success will look like and how it will be measured.
  16. 16. Name Behaviors Needs and GoalsFacts and Demographics
  17. 17. COMPETITORS
  18. 18. DESIGN PRINCIPLES
  19. 19. Imagine it’s time to launch your product. What is the first announcing tweet you will send out? FIRST TWEET
  20. 20. 2. DIVERGE The purpose of these activities will be to generate insights and churn out many possible solutions to address the Problem Statement. Individual and group Mind Mapping Rapid iterative individual sketching or “Crazy 8s” Storyboarding Silent Critique and vote (5-10 minutes) Repeat
  21. 21. SKETCH THE MOST IMPORTANT USER STORY Highlights the story most critical to the challenge at hand. Where does your customer start, where should they end up and what needs to happen along the way? 

  22. 22. CRAZY EIGHTS Give everyone a sheet of paper and ask them to fold it 3 times 1 min Ask the team to unfold the paper and notice the 8 grid rectangle created. 
 Ask them to sketch 8 ideas in 5 mins, one in each rectangle.

  23. 23. STORYBOARD
  24. 24. SILENT CRITIQUE This allows everyone to form their own opinions before they get biased by others.
  25. 25. 3-MINUTE CRITIQUES (3 MINUTES PER IDEA) At this point, the team can discuss the best ideas and decide which ones to prototype.
  26. 26. 3. CONVERGE Define a minimal viable product and decide what to test and prototype. Identify conflicts
 Eliminate solutions that can’t be pursued
 List out assumptions
 Identify how each assumption will be tested
 Create a prototype storyboard to define what needs to be prototyped Write user test script
  27. 27. ASSUMPTIONS
  28. 28. STORYBOARD a comic book-style story of your customer moving through the previously-defined critical path. The storyboard is the blueprint for the prototype
  29. 29. Low cost rapid way of gaining insights about what the product needs to be The end results will help the team understand what is working and what is not 4.PROTOTYPE
  30. 30. TYPES Paper prototypes Keynote Wireframes Interactive prototypes, like InVision, Marvel, POP, Origami, Pixate Axure HTML+CSS
  31. 31. SKETCH
  32. 32. INVISION
  33. 33. User test
 Stakeholder feedback Technical feasibility check 5.VALIDATE
  34. 34. Test with at least 4 people Test people individually Prepare questions in advance Observe and take notes, record if you can. Use understandable language. The results may not match your expectations USER TEST
  35. 35. Observe and interview customers as they interact with your prototype. Observe and interview customers as they interact with competitive products. Debrief with the team of the day’s testing sessions USER TEST
  36. 36. We're testing the software, not you USER TEST
  37. 37. Sketch InVision QuickTime Join.Me Evernote TOOLS
  38. 38. YOU’VE FINISHED YOUR DESIGN SPRINT! NOW WHAT? Most stuff worked Some big questions Everything exploded
  39. 39. MATERIALS http://bit.ly/1bVi7ke

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