2. SYNOPSIS
INDUSTRY PROFILE
COMPANY PROFILE
COMPANY OVERVIEW
KEY FACTS
BUSINESS DESCRIPTION
HISTORY
VISION, MISSION & QUALITY POLICY
KEY EMPLOYEES
MAJOR PRODUCTS & SERVICES
SWOT ANALYSIS
TOP COMPETITORS
LOCATIONS & SUBSIDIARIES
FUTURE GROWTH AND PROSPECTS
3. INDUSTRY PROFILE
The Indian Telecommunications network with 203 million
connections is the third largest in the world and the second
largest among the emerging economics of Asia. Today, it is the
fastest growing market in the world. The telecommunication
sector continued to register significant success during the year
and has emerged as one of the key sectors responsible for
India’s economic growth.
Telecom sector accounts for 1 percent of India’s GDP. Likely to
double in 2-3 years.
Telecom services contribute 30 percent to India’s total service
tax revenue.
The Indian telecom sector gives direct employment to more
than 4,00,000 people, compared t about 6,00,000 people in
china.
Not just enabler software, BPO and ITeS companies. It is also
the life line of a fast growing E-commerce space.
4. COMPANY PROFILE
•Type •State-owned Enterprise
•Industry •Telecommunications
•Founded •19th century, incorporated 2000
•Headquarters •New Delhi, India
•Key people •R.K. Upadhyay
(Chairman & MD)
•Products •Fixed Line and Mobile Telephony,
Internet services, Digital Television,
IPTV
•Revenue •27,933 Crore (US$5.08 billion)(2011-
12)
•Net income •-8,851 Crore (US$1.61 billion)(2011–
12)
•Total assets •117,632 Crore (US$21.41
billion)(2011–12)
•Owner(s) •Government of india
•Employees •276,306 (August 2011)
5. COMPANY OVERVIEW
India's fastest growing cellular service , along with
postpaid and prepaid services brings cellular telephony to
the masses, through innovative technology and strategic
pricing.
This ambitious service uses state-of-the-art GSM
technology to attain global excellence and leadership in
business. Our entry into this sector has brought GSM
cellular service at an affordable cost to the common man.
All serving a single objective, to provide better
communication to millions across India.
Customers have reposed tremendous faith in BSNL and it
has enrolled over 30 Lakh Cellular customers within ten
months of launch of Cellular service, an unprecedented
mark in Indian Cellular Market.
6. KEY FACTS
•BSNL has around 4 million WLL capacity and
20.1 million Global System for Mobile
Communications (GSM) capacity.
•Cell One cellular service has more than 17.8
million subscribers representing around 25% of
all mobile users of India.
•BSNL has 35.1 million of basic telephony
subscribers representing 85% of the landline
subscriber base of India.
•It has more than 2.5 million WLL customers.
•It has 2.5 million Internet subscribers, using
access modes like Dial-up, leased line, DIAS,
account less Internet.
7. BUSINESS DESCRIPTION
Bharat Sanchar Nigam
Limited (abbreviated BSNL) is an
Indian state-owned
telecommunications company
headquartered in New Delhi, India.
It is the largest provider of fixed
telephone and fourth largest mobile
telephone provider in India, and is
also a provider
of broadband services.
8. HISTORY
The foundation of Telecom Network in India was laid by the British
sometime in 19th century. The history of BSNL is linked with the
beginning of Telecom in India. In 19th century and for almost entire
20th century, the Telecom in India was operated as a Government of
India wing. Earlier it was part of erstwhile Post & Telegraph Department
(P&T).
In 1975 the Department of Telecom (DoT) was separated from P&T. DoT
was responsible for running of Telecom services in entire country until
1985 when Mahanagar Telephone Nigam Limited (MTNL) was carved
out of DoT to run the telecom services of Delhi and Mumbai.
It is a well known fact that BSNL was carved out of Department of
Telecom to provide level playing field to private telecoms.
Subsequently in 1990s the telecom sector was opened up by the
Government for Private Investment, therefore it became necessary to
separate the Government's policy wing from Operations wing.
The Government of India corporatized the operations wing of DoT on
October 01, 2000 and named it as Bharat Sanchar Nigam Limited
(BSNL).BSNL operates as a public sector.
9. VISION, MISSION & QUALITY POLICY
Vision of BSNL:-
To become the largest telecom service provider in Asia.
Mission of BSNL:-
To provide world class state-of-art technology service to its
customer on demand competitive prices.
To provide world class telecom infrastructure in its area of
operation and to contribute to the growth of country’s
economy.
Quality Policy:-
BSNL Telecom Factory Mumbai is committed to continually
improve through excellence and customer satisfaction
with employee’s participation.
10. KEY EMPLOYEES
Shri R.K. Upadhyay, Chairman and Managing
Director, BSNL.
Shri R.K. Agarwal, Consumer Mobility (CM) &
( Enterprise ) BSNL.
Shri Rajesh Wadhwa, Director CFA BSNL Board
11. MAJOR PRODUCTS & SERVICES
Products of BSNL
BSNL LANDLINE
BSNL MOBILE
POSTPAID
PREPAID
UNIFIED MESSAGING
GPRS/WAP/MMS
DEMOs
TARIFF
BSNL WLL
INTERNET SERVICES
WI-FI
CO-LOCATION
WEB HOSTING ETC.,
BSNL BROADBAND
ISDN
VPN
12. SWOT ANALYSIS
Strengths :- Weaknesses :-
It has a competitive pricing policy. Although it is investing too much in
R&D but its marketing skills are
BSNL provides continuous training to below average.
its employees.
Although it is growing very fast but at
BSNL has a corporate culture of the same time it is losing its
mutual respect and is an excellent customers as well because the
service provider. competitors are chasing close
BSNL maintains solid partnerships behind.
with its customers.
Opportunities :- Threat :-
BSNL can retain its customers by External factors like political
improving its marketing skills. instability and economic instability
which are affecting the business
It can establish a world-wide environment.
knowledge-broadcast system via
the internet.
The group can strengthen and
expedite research & development in
order to deliver products of top
international standards.
13. TOP COMPETITORS
Industries where BSNL competes:-
Telecommunications Services
Fixed-line Voice Services Providers (Primary)
Data services
Teleconferencing Services Providers
Telemetry & Telemetric Services Providers
Wireless Communications Services
Company competitors :-
Tata Communications Ltd.
Reliance Communications Ltd.
Bharati Airtel.
Vodafone.
IDEA Cellular.
MTNL (Mahanagar Telepone Nigam Limited)
etc.,
14. LOCATIONS & SUBSIDIARIES
BSNL offices are found in almost every state
of India. You can find some of the major BSNL
offices addresses in Delhi, Pune, Kolkata,
Chennai, Mumbai, Bengaluru, Hyderabad
etc.,
15. FUTURE GROWTH AND PROSPECTS
FUTURE GROWTH:-
BSNL’s future plan include a fast expansion programme of increasing the
present 34 million lines to twice that number by 2005 and to some 120
million lines by 2012. Consolidation of the network and maintaining high
quality of service comparable to international standards is the key aim of
the growth plan.
PROSPECTS:-
Ever since the establishment of B. S. N. L., this company has shown a
consistent growth. With an existing base of more than 81.49 million
customers, the public sector organization plans to further increase the
base of customers to around 160 million by the end of the month of
March, 2014. Some of the factors or the newly introduced or planned
services, which are believed to be contributing to the growth prospect of
the organization, are mentioned below:
Broadband services.
F. T. T. H. (Fibre to the Home)
Value Added Services (V. A. S).
W. L. L. Mobility & 3 G Services
