Presentation for T3con, the 10th international Typo3 conference on how we need to develop content management systems from being all about publishing and management - to being tools for unleashing creativity. There's a write up of the talk here: https://medium.com/@mortengade/we-need-a-content-facilitation-system-da7c2420993d

1. #T3CON14EU / OCTOBER 9TH, 2014
MORTEN GADE / KONTRAPUNKT
We need a
content
facilitation
system

2. Good morning,

3. my name is Morten.
Morten Gade
Partner, head of digital / Kontrapunkt
@mortengade

5. 5

6. 6
Robert Mapplethorpe / self portrait

7. 7

8. 8
technology driven creativity

9. 9
Photographer Camera producer

10. 10

11. 11
Microsoft Auditor

12. The tools we shape,
shape our society

13. Hemingway’s Halda typewriter 13

14. Et modnet marked

15. Obviously,

16. Over the last decade or so,
Content Management Systems
have grown a lot easier to use

17. (thank you!)

18. A more mature market
Fewer horrendous CMS’s
Much more content brought online

19. Now, let’s not only make it easy…
…let’s make the content better

20. To make content better, we need
another level of ambition than
”A Content Management System
That Doesn’t Suck”

21. 21

22. Absence of hate = Love

23. So, how can we make content
management systems more
lovable?

24. CMS
Technology Culture

25. Both must yield

26. Culture must be allowed
to influence technology
&
Technology must be allowed
to influence culture

27. How so?

28. Allow me to sketch out
a simple plan in five steps…

29. 29
1

30. Content Management System

31. 31

32. 32
“Any customer can have a car
painted any colour that he wants
so long as it is black.”
HENRY FORD

33. Content System
Content Facilitation System
Content Improvement System
Content Production System
Creativity System

34. 34
Management of content
vs.
Facilitation of content

35. 35
New words bring new meaning

36. 36
2

37. The System should be focused on the
entire process of content creation
…a System for the producers,
not only the developers

38. A tool that allows us to develop ideas,
produce, cooperate, refine…

39. Medium.com 39

40. (“Vacansopapurosophobia”)
40

41. 41
writeordie.com

42. 42
Steps in the editorial process
Idea
Improvement
Preparation
Production
Quality assurance
Publication
Review

43. 43
3

44. The System should adapt
to the organizational context
of the producer

45. 45

46. An organization is not just an
organization
Culture
Effectivity
Cooperation
Management
Flexibility
Casual users vs diehard users
Marketing vs communication
etc.

47. 47
Retailer NGO

48. 48
In one organization you might
need a dashboard of analytics
metrics on your content

49. 49
In another, you might want to
confront the editor with
comments from members.

50. 50
4

51. The System should make it easier
to choose and create the right
medium

52. Odyssey.js 52

53. 53

54. 54

55. 55

56. 56

57. 57

58. How is anyone to keep up to date?
Let alone make the right choice?

59. 59
5

60. Technology should keep on inspiring
new ways of presenting and shaping
content

61. Vox.com/cardstacks 61

62. 1 Change the name
2 Focus on the creators
3 Adapt to organizational context
4 Choose and create the media
5 Develop new types of content

63. That way,

64. When young creatives look around
for a weapon of choice...

65. 65

66. 66

67. thank you
Morten Gade
@mortengade / mga@kontrapunkt.com / +45 52 14 59 70