1. Proven strategies to prevent a revolving door business… … and INCREASE YOUR PROFITS! Solving Marketing Mistakes Growing Your Business
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7. How Does the Marketing System Work? 1 We help design a custom loyalty card & rewards program for your business. 2 Customers enroll and you gather information (opt-in of course).
8. How Does the Marketing System Work? 3 Using purchase data, customers are automatically segmented by most recent visit, # of visits, and money spent (recency, frequency, monetary)
9. How Does the Marketing System Work? 5. Implement automated birthday/anniversary club with a special message to be delivered via email or text message 4. A utomated, targeted “trip-wires” designed to increase visits & communicate with specific customer segments
10. How Does the Marketing System Work? 6. Keep customers coming back with automated, precise “retention alerts” that are delivered any time a customer falls out of their normal purchasing pattern. A great way to keep your customers from drifting away and extend them an offer to come back .
Rewards Card Program Acquire Customer Information Upon Registration Collect Customer Data through opt-in program dataRM Segments Customers (Screenshot) Design Automated “Trip-Wires” to begin communicating/branding/cross-selling to increase customer value (Screenshot) Design Automated “Retention Engines” to begin proactively retaining customers (Screenshot) Implement Birthday & Anniversary Clubs
Rewards Card Program Acquire Customer Information Upon Registration Collect Customer Data through opt-in program dataRM Segments Customers (Screenshot) Design Automated “Trip-Wires” to begin communicating/branding/cross-selling to increase customer value (Screenshot) Design Automated “Retention Engines” to begin proactively retaining customers (Screenshot) Implement Birthday & Anniversary Clubs
Rewards Card Program Acquire Customer Information Upon Registration Collect Customer Data through opt-in program dataRM Segments Customers (Screenshot) Design Automated “Trip-Wires” to begin communicating/branding/cross-selling to increase customer value (Screenshot) Design Automated “Retention Engines” to begin proactively retaining customers (Screenshot) Implement Birthday & Anniversary Clubs
![[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Mistake #1 Relying Upon “Pay & Pray” Advertising](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)