You're an entrepreneur, you're determined to change the world, but your funds are limited. Social media is one way to leverage connections and get the word out about your enterprise at low or no cost. Come learn from Morra Aarons-Mele, founder of Women Online/The Mission List, and Susan McPherson Senior Vice President at Fenton how to start a business or organization that fills your soul and pays the bills.

1. Morra Aarons-Mele & Susan McPherson
@morraam & @susanmcp1

2. Who are you?
NICHE BRAND VOICE

3. What are your
communications goals?
Build Raise brand
Raise funds
community awareness
Media Thought Inspire an
exposure leadership action
Increase
Develop
donor eCommerce
partnerships
engagement

4. CURRENT GREEN LOCAL
DONORS REPORTERS POLITICIANS
Who are you trying
to reach?
LOW-
INDUSTRY
INCOME NEW MOMS
INFLUENCERS
FAMILIES

5. Goals
Identity Audience
Social
media
strategy

6. Measuring Your
Social Media
Success

7. Let’s Get Real World.

8. #GivingTuesday

9. #CSRChat

10. #BlogforObama

11. Shot@Life
• Increase
awareness
of
cri3cal
need
to
deliver
vaccines
to
children
in
the
developing
world
• Blogust
– Blog
relay,
1
comment
=
1
child
saved
– $200,000
raised
to
immunize
10,000
children
• Month
of
Impact
– Blog
relay
during
February
– Tell
stories
of
those
who
have
been
impacted
by
vaccines,
work
of
Shot@Life
partners

12. Don’t Get Discouraged!