9 lessons from a website rebuild - Friends of the Earth UK at ECF Europe 2018
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(c) Joachim Farncombe, Friends of the Earth UK - https://friendsoftheearth.uk/ Nine lessons learnt from the aftermath of a website rebuild projects - assessing the performance of a new site, supporter journeys and the trade-offs made. Presented at ECF Europe 2018. Join the Campaigning Forum and find out more about its upcoming events here: http://fairsay.com/events
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9 lessons from a website rebuild - Friends of the Earth UK at ECF Europe 2018
- 1. 9 Lessons From a Website Rebuild Joachim Farncombe
- 2. Background In late 2016, the digital team at Friends of the Earth embarked on a project to rebuild the main website. Coffee was consumed. Lessons were learnt... 9 Lessons From a Website Rebuild 2
- 3. Project aim Rebuild the Friends of the Earth website to support the five step changes laid out in the Friends of the Earth strategy. Objectives โข Significantly increase the number of people taking action โข Significantly increase the number of donors/donations 9 Lessons From a Website Rebuild 3
- 4. The oldโฆ foe.co.uk 9 Lessons From a Website Rebuild 4
- 5. The newโฆ friendsoftheearth.uk 9 Lessons From a Website Rebuild 5
- 6. Lesson #1 Set up dashboards early 9 Lessons From a Website Rebuild 6
- 7. Lesson #2 Donโt cut corners with user experience design 9 Lessons From a Website Rebuild 7
- 8. Lesson #3 You have different audiences and they deserve better 9 Lessons From a Website Rebuild 8
- 9. Friends of the Earth online presence Main site friendsoftheearth.uk Also home to act.friendsoftheearth.uk. The main web presence for Friends of the Earth (England, Wales and Northern Ireland). Campaigning resources campaigning.friendsoftheearth.uk Specific information and resources for activists to campaign on specific issues including detailed campaign briefings . 9 Lessons From a Website Rebuild 9 Policy website (in development) policy.friendsoftheearth.uk Detailed reports, policy papers which are crucial in facilitating change. A specific audience in among policy makers. Brand toolkit brand.friendsotheearth.uk Details of our values, mission, audiences as well as styleguide and specific digital tools like our URL builder
- 10. Lesson #4 Some parts of your organisation will be left disappointed 9 Lessons From a Website Rebuild 10
- 11. Lesson #5 Online action platforms should not be thought of as separate from your website. 9 Lessons From a Website Rebuild 11
- 12. Campaignion Implemented by tech solutions team initially Initially as a petitions platform separately from main website. Theme For the first 18 months, the appearance of our actions looked and felt removed from the main website. 9 Lessons From a Website Rebuild 12 Supporter journeys Creating a coherent campaign journey is crucial to success and should utilise multiple touchpoints Author experience/workflow Separate platforms present challenges around ownership, roles and responsibilities and workflow
- 13. Lesson #6 Rather than talk about testing and optimisation, do some testing and optimisation. 9 Lessons From a Website Rebuild 13
- 14. Lesson #7 Having an in-house team is a big advantage 9 Lessons From a Website Rebuild 14
- 15. The team User experience designer Content developer Front end developer Back end developer Digital Analyst* 9 Lessons From a Website Rebuild 15
- 16. Lesson #8 Don't try a big bang launch 9 Lessons From a Website Rebuild 16
- 17. Lesson #9 Websites should evolve 9 Lessons From a Website Rebuild 17
Editor's Notes
- Planning is important. You wouldnโt build a house without an architect or even before that a really clear idea of what the building your making is for Audience Personas User stories User journeys Wireframes Testing Prototypes Testing Build
- The old website was a prime example of when it's not clear what the site is trying to do. It's all things to all people and doing none of it particularly well This is where the action happens/mass engagement takes placeย Engaged supportersย Attract new supporters The Progressive Idealist The Community Engager The Conscious Creator The Ethical Supporter Satellite websites, which surround and compliment the main website. They should feel like the main site, but with there own purpose for existenceโฆย Different TOV approach to content Different workflow It's all about the (supporter) journey Policy wonks Innovation losers Higher committed activists (local groups members)
- Website projects with limited budgets should not try to deliver all requirements Communities and networks 80/20 rule โ where project principles were helpful