Twitter: advanced tips and tricks to promote your Twitter account + basic introduction for Twitter beginners

1. 1 Photo Credit: Twitter
Twitter: Advanced Tips & Tricks
How to increase your profile visibility, followers
and engagement rate
Morad Stern
Hewlett Packard Enterprise (HPE)
@morad
Plus! Basic intro for
Twitter beginners

2. We’re going to…
2
Photo Credit: Twitter
• Get to know Twitter
• Starting our own activities on Twitter
• Understanding Twitter’s unique attributes and how to use
them to promote us or our brand

3. We will learn
3
What is Twitter
How to open an account
Hashtags, Mentions, RT, DM, Lists, Like
Review prominent accounts
Techniques for increasing engagement
Twitter activities statistics
Part 1
Part 2

4. Twitter
4
What is Twitter?
Twitter attributes
• Fast and topic-based social network
• Established in 2006, more than 2,000 employees
• More than 284M monthly active users
• Micro blogging: up to 140 characters
• "The internet’s pulse”
• By default - anyone can follow anyone
• No friends
• Short expiry date
• Strong emphasis on topics
• No differences between brand or human profile
• No groups
Adding image, poll or
animated GIF will “cost”
you 24 characters

5. 5
Opening account
Notice: Your username is
unique and cannot be replace.
Think good before choosing
one.

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Welcome
Notice: In this example Peter Parker is
the “full name”, it can be replaced. The
user name “PeterParker457” is unique
and cannot be changed.

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Step 1 – building profile
Look for ‘Edit profile’ button

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Step 1 – building profile
Notice: Choose a good header
& profile image. Use the
“website” option wisely.

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Step 1 – building profile
Notice: This is my Twitter account page. I treat it like a landing
page, and you should too. Why? Because Twitter analytics will
monitor how many users visit your Twitter page.
Feel free to visit me:
https://twitter.com/morad

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Tweet’s structure
Now, let’s see how a single
tweet is structured... You can
see image, some ‘regular’ text,
and some text that look
different…
Notice the “@”
Notice the “#”

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Hashtag #
• Finding specific content
and users
• Great way to manage
and monitor live events
• Can be use for bolding
a word
Notice: Hashtag = “#”

12. 12
Mention @
• Link to brand or person
profile
• A way to start an
engagement with one
or more profiles
• Any account that is
mentioned in your
tweet will get a
notification from you
Notice: Mention= “@”

13. 13
Image tagging
Awesome way to save characters as you tag up to 10 users on the same image!
Now, this is a powerful tip!

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RT
• Forwarding content
that is not your to your
followers
• Great way to open
discussion with one or
more profile

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Like
Way to grab user’s attention

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Sharing tweet
You can embed tweet to your
own site.

17. 17
Polls
Notice: Polls are great ways to engage
users on Twitter.
How to create one? Look for the pie icon
in creating tweet dialog

18. 18
DM
Notice: DM = Direct Messages. Just like
mail, just inside Twitter.

19. 19
Evaluate profile
How many followers comparing to how many followings.
To evaluate profile power: Look for following / followers ratio.
In this example, Time official profile follows 777 users, but 7.2 millions users follow Time.
Power Tip: look for those 777 and try to figure out why Time chose to follow these accounts

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Lists
Notice: Lists are powerful option to
organize your tweets stream. We can say
that lists are content filters made by you.

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Lists

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Lists
Notice: People you get into private list
won’t get notification about it

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Before you start
Photo Credit: Blondinrikard Fröberg, Flickr CC
• Think twice before hitting
the publish button
• Check spelling and syntax
• Give credit when needed
• When sharing link – check
it’s validity
• You CANNOT make a
tweet disappear (well you
can delete it but there can
always be a print screen
out there)
• Think twice before you
start following someone
• Do not confuse between
DM and tweet

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Part 2 - Strategy
Photo Credit: Twitter
• What’s your goal?
• What are your main
messages?
• What industries and contents
are related to you or your
brand?
• What is the ultra-fast content
you make?

25. 25
Journalists on Twitter
• “#Breaking”
• Press conferences
• Monitor VIP and thought
leaders activities
• “Going live on…”
• Live broadcast

26. 26
Community
Photo Credit: Sreejith K, Flickr CC
• Your community is your
followers
• You should define your
audience. The deeper you
go the better
• Two way discussion is a
must
• Grow your community by
engaging other profile’s
community and getting
into relevant discussions

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Gaining attention
Notice: I mentioned both Rovio and Angry
Birds official accounts

28. 28
Mapping
• Thought leaders
• Media
• Internal mapping
• Dates
• Conference and events
• Trends
Notice: To better understand the term “Mapping”
read this short article by me: “Becoming a Thought
Leader: It Starts with Creating Your Industry Map”

29. 29
Search
Notice: Search are awesome way to find
topics, discussions and interesting users

30. Verify
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Notice: There are some profiles that gets this blue
verify sign by Twitter. It means this is the official
account.

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Video
• YouTube
• VINE
• GIF
• Periscope Meerkat
Photo Credit: AV Hire London, Flickr CC
Enrich your content
Notice: Enrich your content by using video

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Emoji
Notice: Enrich your content by using Emoji. Here is a
free site to use: http://www.piliapp.com/twitter-
symbols. Remember, you are always fighting for
attention - so do anything you can to gain more.

33. 33
Pinned Tweet
Pinned tweet will always appear at the top of your
profile page. Good example for using this option is for
calling people to register to your mailing list

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Engagement Statistics
Sources: Hubspot, 2014 VelocityDigital, 2013
• 17% more engagement on weekends
• Tweet that includes image gain double attention
• Tweet with less than 100 characters gain 17% more attention
• Using Hashtag (#) get double attention
• Notice the time and time zone

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Twitter widget embed
Notice: I embedded my Twitter account in my
personal blog: http://www.usabilitytalking.com/

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Thank you!
I hope you enjoyed and learned something new!
You can follow me for more:
Twitter
LinkedIn