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Developers' Communities: Building your Personal Brand and Creating Real Impact

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In the last 3 years I've being taking an active part in building communities both on my free time & work. These communities (mostly about tech) made real impact on the industry & people lives: From mapping wild fires to save lives with the Air Force to raising mobile chargers prices in Israel (oops), making it into the MAIN news headline and (almost), and so much more...

This is no magic, and there are many efforts behind the scenes. In this lecture I will unveil some of them and explain how we, at Wix, initiated a brand-scale global dev communities effort. I will finish with steps that anyone can do in order to take part in the communities world and enjoy its professional benefits.

Publicada em: Tecnologia
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Developers' Communities: Building your Personal Brand and Creating Real Impact

  1. 1. Developers’ Communities: Building your Personal Brand and Creating Real Impact Morad Stern, Wix
  2. 2. Why?
  3. 3. Part 1 – my personal experience with communities @Morad Blog | WhatsApp | Newsletter
  4. 4. My very first online community @Morad
  5. 5. 6 Things I Learned from Blogging 1. Be your own editor 2. Content creation and communication skills 3. Thought leadership (Ynet, The Marker and first “real” job) 4. Google search 5. Networking on steroids 6. The power of the written word @Morad
  6. 6. And then came WhatsApp Photo by Ben White on Unsplash
  7. 7. Why this group is so special? • Mentioned on the news (headline) • Hosting VIP • Seniors from the industry are part of it • Made an impact (raising prices in the industry) • Waiting list, as it cannot be found • Empowering its members (jobs, networking and conquering conferences) @Morad
  8. 8. 4 things I learned from leading this community 1. VIP, VIP, VIP 2. Respect people’s time – focus on quality of both participants & content 3. People look for empowerment 4. It’s not about numbers, it’s about quality (gate keeper) and impact @Morad
  9. 9. MFA - Tech & Innovation Forum @Morad
  10. 10. MFA - Tech & Innovation Forum • More than 1,000 subscribers • More than 450 Telegram subscribers • Real impact in closing deals and partnerships overseas (Greece) • Being an “updates collector”, and almost having the Israeli Prime Minister meet with Samsung’s president @Morad
  11. 11. 4 Lessons From Tech & Innovation Forum 1. It’s all about doing 2. Focus on the content (value) not design 3. Email is (still) the Killer App 4. Again, it’s about networking (no bottleneck) @Morad
  12. 12. Part 2 – what we do at Wix Engineering regarding communities And insights you can use @Morad
  13. 13. 1. We share our insights, focusing on lessons learned & value 2. We encourage our developers to take an engaging part in the community, focusing on WIIFT & empowerment 3. We got your back 4. Constant activities mapping - writing, thought leaders, public speaking - and closing the gap What we do regarding communities @Morad
  14. 14. We share our insights @Morad
  15. 15. And we don’t just stay online @Morad
  16. 16. Oh, and it’s not about Wix Engineering… @Morad
  17. 17. Oh, and it’s not about Wix Engineering… @Morad
  18. 18. Oh, and it’s not about Wix Engineering… @Morad
  19. 19. And we get prepared! 1. Writing 2. Public speaking 3. Open Source 4. Social networking 5. Taking pictures (profile and skill) 6. … and more @Morad
  20. 20. • Because it is a great way to give back to the community • Because it is a great way to learn • Because it empowers our engineers We’ve seen WHAT we do. But WHY we do it? @Morad Because there is no ”Wix Engineering” without our engineers
  21. 21. Your Branding - Summary • Your personal branding is an asset • Always keep in mind commercial brands or ‘regular’ influencers when you think “why bother?” • It’s like going to the gym • It’s about hearing, learning and sharing your knowledge - but with who? What is your unique point of view? @Morad
  22. 22. Your Branding - Suggested (first) Steps @Morad • Know your strengths and passion and find the value you can provide (“everybody knows that…”, well – NO!) • Choose your path - blogging, podcasting, newsletter, meetups, etc. • Yes, you need marketing tools such as Twitter, LinkedIn, etc. • Tip: schedule a time in your calendar • Get started!
  23. 23. Thank You morads@wix.com | @morad