10 digital trends in 10 minutes, presented by Ben Matthews (@benrmatthews) for the PRCA Independent Consultants Group. View the full presentation at http://montfort.io/digital-trends/ The 10 trends are: 1. Your network is (still) key, but is more dispersed. 2. You’ll face more competition, but have more opportunities. 3. Trust is vital. Earn it, then keep it. 4. Digital by design, not digital by default. 5. Content is still king. Distribution is queen. 6. Think mobile first, then work back from there. 7. Paid social is the new norm, understand its value 8. Video is on the rise (again), as Facebook is challenging YouTube 9. Plenty of new digital tools, use them wisely. 10. You are ahead of the game in financials, flexibility & freedom

1. independent consultants group
10 Trends in 10 minutes
For independent consultants

2. 1.
Your network is (still) key
But is more dispersed

4. 2.
You’ll face more competition
But have more opportunities

5. A career will be composed of
thousands of short-term
assignments spread over a lifetime.
Everyone is responsible
for their own success

6. 3.
Trust is vital
Earn it, then keep it

8. 4.
Digital by design
Not digital by default

9. We need to make sure that digital
does not exclude parts of our
audience or force things online
which are best dealt with in person.
This is “digital by design”.

10. 5.
Content is still king
Distribution is queen

12. 6.
Think mobile first
Then work back from there

13. Ensure that your content is
optimised for smartphones
Ensure all media materials
are succinct and engaging
Use images and video to
maximise campaign reach

14. 7.
Paid social is the new norm
Understand its value

16. 8.
Video is on the rise (again)
Facebook is challenging YouTube

17. Facebook video views every 24 hours: 4 billion
Video uploaded to YouTube every minute: 300 hours
Facebook unique video viewers: 85.59 million
YouTube unique video viewers: 162.14 million
Facebook counts a view as: 3 seconds
YouTube counts a view as: 30 seconds

18. 9.
Plenty of new digital tools
Use them wisely

20. 10.
You are ahead of the game
In financials, flexibility & freedom

22. Thank You
Ben Matthews
ben@montfort.io
@benrmatthews