Slides presented by Monster Vice President for Product and Technology Joe Budzienski and ManpowerGroup Digital Marketing Lead Michail Takach at the Social Recruiting Strategies Conference in San Francisco, California on January 28, 2015.
15. ManpowerGroup
Social recruiting wasn’t social
• Scattershot “strategy”
– Facebook, LinkedIn dominate
– Automation = afterthought
• Recruiting has competition
– Thought leadership
– Industry news
– Marketing campaigns
– Webinars & chats
• How do you recruit in 140
characters or less?
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16. ManpowerGroup
Confusing the candidate experience
• TweetMyJobs pilot
• DIY social recruiting
– Brand integrity
– Accessibility
• Separation strategy
• Limited social maturity
– Brand feed +1600% growth vs. job feeds in one year
– Twitter 3rd-lowest referral source (less than 1%)
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18. ManpowerGroup
Going “beyond the board”
• Connect people and job
opportunities. Everywhere.
• Q3 beta pilots launched
– TalentBin by Monster
– Monster Twitter Cards
– Monster Social Ads
• Automated solutions,
with minimal recruiter impact,
that leverage talent brand
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20. ManpowerGroup
Monster Social Ads
• Beyond the standard tweet
• Automated design and delivery
• Grows audience and community
• Targets qualified candidates
• Reaches both passive candidates
and non-followers
• Highly measurable
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22. ManpowerGroup
Results: Monster Twitter Cards
• +94 Twitter followers
• 52% of Twitter Cards show
active engagement
• 34% of Twitter Cards show
at least one job view
• Twitter #2 referral source
– 17.42 responses/advert
– 11% of Manpower responses
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24. ManpowerGroup
Lessons learned
• Twitter has limitless potential
– 14% decrease in cost per candidate
– 41% increase in advert response
– 22,000 more job views per day
– Consistent, quality candidate flow
• Perception is not reality
– “Our people don’t use Twitter.”
– Experis vs. Manpower projections
• Socialize your social program!
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