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4 Misconceptions About 
UX Design 
And ONE Hard-To- 
Ignore Truth
MOHAN KRISHNARAJ 
AVP – USER EXPERIENCE, 
ADITI TECHNOLOGIES 
mohankrishnaraj 
userlife.blogspot.in 
_mohankrish 
mohan.kr...
THIS PRESENTATION IS ABOUT…. 
THE 4 COMMON MISCONCEPTIONS ABOUT 
UX DESIGN
… AND HOW TO USE UX DESIGN STRATEGICALLY TO DELIVER NEW VALUES
Misconception 1 
UX Design = Design Thinking 
Design thinking is an integrative thinking process about 
examining and expl...
Misconception 2 
Enabling Better UX is the 
Design Team’s Job 
Imbibing an organizational-wide design-centric culture, mak...
Misconception 3 
All Fancy New Tech Compliments 
Design 
Anything that requires users to learn new and complex tasks to 
p...
Misconception 4 
Optimized Design Leads the User 
to the Outcome You Envision 
Redirecting the user who is repeatedly goin...
AND THE HARD-TO-IGNORE-TRUTH IS:
UX Design Has an Incredible Impact on 
the Company's Top and Bottom-Line 
Innovation drives business outcomes. Just take a...
Companies who are moving away from an ad-hoc user-centric mindset to self-sustained 
& mature UX Practice are growing at d...
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4 MISCONCEPTIONS ABOUT UX DESIGN AND ONE HARD-TO-IGNORE TRUTH

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How to use UX design strategically to deliver new values driven by core business metrics.

Publicada em: Design
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4 MISCONCEPTIONS ABOUT UX DESIGN AND ONE HARD-TO-IGNORE TRUTH

  1. 1. 4 Misconceptions About UX Design And ONE Hard-To- Ignore Truth
  2. 2. MOHAN KRISHNARAJ AVP – USER EXPERIENCE, ADITI TECHNOLOGIES mohankrishnaraj userlife.blogspot.in _mohankrish mohan.krishnaraj@gmail.com
  3. 3. THIS PRESENTATION IS ABOUT…. THE 4 COMMON MISCONCEPTIONS ABOUT UX DESIGN
  4. 4. … AND HOW TO USE UX DESIGN STRATEGICALLY TO DELIVER NEW VALUES
  5. 5. Misconception 1 UX Design = Design Thinking Design thinking is an integrative thinking process about examining and exploiting opposing ideas and constraints to understand the needs of the audience. UX Design is a much broader concept that involves understanding the business model, performing user research, and designing the service that best fit the users. While better use of design thinking methods is useful for any company to solve its most wicked problems, design thinking will not in and of itself drive better design.
  6. 6. Misconception 2 Enabling Better UX is the Design Team’s Job Imbibing an organizational-wide design-centric culture, makes everything about the product so much better…much more than any individual designer or design team can bring to the table.
  7. 7. Misconception 3 All Fancy New Tech Compliments Design Anything that requires users to learn new and complex tasks to perform a desired action has little or no chance of resonating with them. Period.
  8. 8. Misconception 4 Optimized Design Leads the User to the Outcome You Envision Redirecting the user who is repeatedly going off the rails with an intention to set them straight will serve no good. If they deviate a bit, it is absolutely fine to bring them on track but when they do it repeatedly, it’s probably intentional. And you should stop badgering them.
  9. 9. AND THE HARD-TO-IGNORE-TRUTH IS:
  10. 10. UX Design Has an Incredible Impact on the Company's Top and Bottom-Line Innovation drives business outcomes. Just take away the design part of any innovative idea and see what you’re left with! Design has an inherent value in developing empathy and creating experiences that truly matter to customers thereby increasing their lifetime value and translating to business results. When design is effectively integrated with business vision, strategy, engineering, etc., it serves as an influential force that helps businesses stay closer to customers, and in return, you can monetize customers for the great experience delivered.
  11. 11. Companies who are moving away from an ad-hoc user-centric mindset to self-sustained & mature UX Practice are growing at double digit. Move your User Experience Needle NOW!! Creative credits: Hemanth Ramesh & Mitali Shekhawat

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