2. Objectives February 22, 2010 Ms. Guerrero 2 Explain the relationship between distribution and place Identify distribution channels as they relate to Sports Entertainment and Recreation Marketing Evaluate the value of fan impact on event distribution Understand the goal of sport and entertainment stadiums Discover the role of media distribution Determine what factors make distribution efficient and effective
3. Review February 22, 2010 Ms. Guerrero 3 involve the goods, services, or ideas used to satisfy consumer needs. ProductDecisions involve the exchange process between the customer and the seller. PriceDecisions involve making the product available to the customer. PlaceDecisions involve how the goods or services are communicated to the consumer. PromotionDecisions
4. Place Decisions Involves getting the product into the hands of your customer First step in the decision about the distribution is determining the type of customer you have February 22, 2010 4 Ms. Guerrero
5. Channels of Distribution The path a product takes from the producer to the consumer Companies will use either direct or indirect channels of distribution February 22, 2010 5 Ms. Guerrero
6. Examples of Channel Distribution February 22, 2010 Ms. Guerrero 6 NIKE products can be purchased- 1. Website 2. Retail Store 3. Factory Outlet
7. Place Distribution Sports are produced and consumed at the same time The Stadium, Arena, or Venue serve as both the location and the method of distribution for the event The media also provides for distribution of sports events News, TV, PPV, Radio, Internet… February 22, 2010 7 Ms. Guerrero
8. Fan Involvement in Events February 22, 2010 Ms. Guerrero 8 There are many ways that fans shape and effect games and events: “Home Court Advantage” Noise meters Attendance records Ticket Prices & “Scalping” Media Input & Purchasing DirecTV, Satellite Pay-Per-View
9. New Stadium New venues incorporate luxury boxes Increase revenue for team Incorporate new technology with “old style” atmosphere” Example New Yankee Stadium February 22, 2010 9 Ms. Guerrero
13. Ticket Distribution February 22, 2010 Ms. Guerrero 12 Team & Venue Sales Sale Price: face value of tickets Luxury seats are more expensive Ticket Brokers Sales Price + Service Charge Game Marketing Advertising Tech Support Customer Service Sales Force Customer Complaint: Service Fees Too High
14. Goal of Stadium Create value in time spent at park Attract more spectators Make “Experience” Bigger & Better In stadium technology Seat side concession ordering, instant replay, player statistics . . . February 22, 2010 13 Ms. Guerrero
16. Media Distribution Delivering sports and entertainment events with media Television Internet Radio Satellite February 22, 2010 15 Ms. Guerrero
17. Rights to Distribution February 22, 2010 Ms. Guerrero 16 Networks Buy “Rights” to Broadcast Advertisers buy advertising time during broadcast Sponsors pay for exposure from Broadcast NBC – Olympic Games ABC – Super Bowl Media Revenue goes to Team or League
18. Benefits of Media Rights February 22, 2010 Ms. Guerrero 17 Guaranteed Mass Audiences Specifically Young Male Target Market Networks can use sports and entertainment events to create & maintain their IMAGE
19. Cable and Satellite February 22, 2010 Ms. Guerrero 18 Cable & Satellite Services DirecTV, PrimeStar, Dish Network, Digital Cable Offer Specialty Broadcasting Provide specialty target markets for advertising Provide statistical data (Pay-per-View)
20. Review February 22, 2010 Ms. Guerrero 19 Directions: Team up with the person next to you and the table beside you REVIEW GAME
Editor's Notes
Discussion Starter: Ask students how products might get from a manufacturer to the consumer. List their responses on the board or involve the students and have them write their responses on the board.
