The document discusses exponential growth and how things can grow much faster than expected. It gives the example of a lily pad patch doubling in size daily and asks how long it would take to cover half the lake if it takes 48 days to cover the whole lake. It then discusses how exponential technologies are changing businesses and how companies like Airbnb and Quirky operate much more efficiently. It outlines principles of exponential organizations like leveraging assets, using algorithms, and community involvement. It provides strategies for large companies to adopt these principles through transforming leadership, partnering with startups, and implementing practices like experimentation and real-time dashboards.

1. Exponentials
Living & Growing In A World The Human Mind Is Yet Prepared To Understand

2. In a lake, there is a patch of lily pads. Every day, the patch doubles in
size. If it takes 48 days for the patch to cover the entire lake, how long
would it take for the patch to cover half of the lake?

3. Logarithmic scales do not make sense to our minds

4. Everything you thought you knew
about how the world works is turned
on its head

6. So if the whole business world seems upturned it’s
because these businesses operated
here - until 2000s
here - in 2015 +

7. Everything moves much faster, thanks to information
…we are beyond Moore’s Law

8. A definition

9. How would you put on ISS (International Space Station) a 6 pound-
coffee making machine with just $1,000 in 2 days?
Considering that today, it costs $10,000 to put a pound of payload in
Earth orbit - according to NASA

10. Airbnb
90X more listings per employee
vs a traditional hotelier

11. Quirky
10X faster product development
(29 days vs 300 days in CPG
industry)

12. Here’s how these companies are
doing it

13. What makes an ExO - at least 4 out of 10 attributes

14. Staff on demand
Speed
Flexibility
Acces to diverse
talents

15. Community & Crowd
DYI Drones delivered
a US military grade
drone at $300 vs
$4mil - the cost of a
Predator.

16. Algorithms
Protect us from our
human errors &
enhance our
capabilities.

17. Leveraged Assets
Do not own. Look to
rent. In order to
enhance speed,
flexibility and lower
CAPEX.

18. Engagement
Incentives
Gamification
Sweepstakes,
quizzies, coupons

19. Interfaces & Dashboards
How you make sense
of data that counts, in
real time.

20. “There are about 65 different metrics for innovation.
No company needs all 65. You need half a dozen. you
need to pick the right half dozen contextually for
whatever it is your’re trying to achieve strategically”
Larry Keely - President, Doblin Group

21. Experimentation & Autonomy & Social Technologies
https://vimeo.com/54041857

22. “Success is a lousy teacher. It seduces smart people
into thinking the can’t lose”
Bill Gates

23. Here’s how large companies
can apply ExO principles

24. Education
Board
Management
Diversity
Leadership
Skills
Transform Leadership
A child innovates because he
doesn’t know what is not
possible. An adult innovates
when she or he is aware of
what is possible.

25. Transform Leadership
Bring in outside sources to
update senior management &
board on accelerating
technologies.
Education
Board
Management
Diversity
Leadership
Skills
Transform Leadership

26. Transform Leadership
Break up bastions of old
thinking. Replace them with
individuals offering different
perspectives and experiences.
Education
Board
Management
Diversity
Leadership
Skills
Transform Leadership

27. Identify
Partner
Invest
Acquire
Partner, Invest, Acquire ExOs.
Implement a programe to
identify, partner, select a
suitable ExO.

28. ExOs@Edge
Accelerators
Incubators
Hackerspaces
Disrupt yourself
Find an incubator or accelerator
that is a good fit for your
company. If you can’t find any
suitable one, create it!

29. Community
Algorithms
Experimentation
Dashboards
Implement ExO Lite
Look at SCALE & IDEAS
attributes and select a couple
for internal implementation.
Social
Technologies

30. Doblin 10 Types of Innovation - Model
1. Profit Model - how you make money
2. Network - how you create with others to
create value
3. Structure - how you organize and align
talent & assests
4. Process - how you use signature methods
to do your work.
5. Product Performance - how you develop
distinguishing features & functionality
6. Product system - how you create
complimentary products & services
7. Service - how you support the value of
your offerings
8. Channel - how you deliver your offerings to
customers & users
9. Brand - how you represent your offering
10.Customer Engagement - how you foster
compelling interactions

31. It’s not just for software companies
1. Performance is tracked daily in real
time <Dashboards>
2. Every quarter, each team has the
opportunity to vote its leader out
<Autonomy>
3. HOPE (Haier Open Partnership
Ecosystem) is an open innovation
system with 670,000 users (employees,
suppliers, customers, retailers)
<Engagement>
4. Anyone can propose new products
which are voted by employees,
customers and suupliers <community &
crowd>

32. Which will be your moonshot?
Ileana Chermenschi
Head of Digital Marketing Intelligence - GfK
ileana.chermenschi@gfk.com
Brand consultant & Growth Marketer at:
ileanachermenschi.com
@I_Chermenschi