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© 2013, Pentaho. All Rights Reserved. pentaho.com. Worldwide 1 +1 (866) 660-7555 
September 2014 
Davy Nys 
VP, EMEA & APAC 
@davynys 
Internet of Things 
Analytics
© 2013, Pentaho. All Rights Reserved. pentaho.com. Worldwide 2 +1 (866) 660-7555
So what’s Internet of Things 
© 2013, Pentaho. All Rights Reserved. pentaho.com. Worldwide 333 22001133,, PPeennttaahhoo.. AAllll RRiigghhttss RReesseerrvveedd.. ppeennttaahhoo..ccoomm.. WWoorrllddwwiiddee +++111 (((888666666))) 666666000---777555555555
Two key pressure points are disrupting the 
traditional analytics market 
On the road to the modern big data driven enterprise 
Near “real-time” or 
Process Driven 
Near “real-time” or 
Process Driven 
Analytics 
Analytics 
Data in motion 
Escalating Need for 
New Data Types 
Next Wave of Self- 
Service Analytics 
© 2013, Pentaho. All Rights Reserved. pentaho.com. Worldwide 4 +1 (866) 660-7555 
Easily Interact, 
Visualize & 
Explore 
Blend Data for 
Comprehensive 
View 
Effectively 
Administer, 
Manage & 
Deploy 
Different Audiences 
Different Needs 
Business Managers 
Business Analysts 
Data Scientists 
Admins 
IT 
Escalating Need for 
New Data Types 
Velocity, Volume, Variety, Value 
Next Wave of Self- 
Service Analytics 
Beyond Business Analysts
OUR VISION 
The New Reality: 
Powerful yet simplified analytics for all 
users 
Billing 
Social 
Media 
Location 
Customer 
Web 
Network 
© 2013, Pentaho. All Rights Reserved. pentaho.com. Worldwide 5 +1 (866) 660-7555 
Analytics 
ANY Analytics 
•Reports 
•Dashboards 
•Visualizations 
•Discovery 
•Predictive 
•Any role 
Existing & New Data 
Infrastructure & 
Processes 
ANY Environment 
•Data warehouses 
•Data marts 
•Stack vendors 
•Cloud 
•Embedded 
ANY Data 
•Relational 
•Operational 
•Big Data 
•Data sources not 
yet anticipated
Apply the right data 
source and processing for 
the right type of analytics 
© 2013, Pentaho. All Rights Reserved. pentaho.com. Worldwide 6 +1 (866) 660-7555
Emerging big data use cases demand 
blending multiple data sources 
Improve operational 
effectiveness 
Machines/sensors: 
predict failures, network 
attacks 
Financial risk management: 
reduce fraud, increase 
security 
Reduce data warehouse cost 
© 2013, Pentaho. All Rights Reserved. pentaho.com. Worldwide 7 +1 (866) 660-7555 
Improve customer 
experience 
Build a 360◦ view to fully 
understand and serve the 
customer 
Drive personalized and 
adjusted interaction 
Use automated 
recommendations logic 
Drive incremental 
revenue 
Predict customer 
behavior across all channels 
Understand and 
monetize customer behavior 
Begin to monetize data 
as a service
Mixed architecture 
Network 
NoSQL 
© 2013, Pentaho. All Rights Reserved. pentaho.com. Worldwide 8 +1 (866) 660-7555 
Analytics 
Location 
Sensor 
Social Media 
Existing 
Process 
or PDI 
Hadoop 
Cluster 
PDI 
Analytic 
DB
© 2013, Pentaho. All Rights Reserved. pentaho.com. Worldwide 111111 22001133,, PPeennttaahhoo.. AAllll RRiigghhttss RReesseerrvveedd.. ppeennttaahhoo..ccoomm.. WWoorrllddwwiiddee +++111 (((888666666))) 666666000---777555555555 
•Modelling vs Execution 
•Let the data speak! 
•Operationalise 
Advanced Analytics 
Predictive & Data mining
The most powerful insights 
come from blending data on-demand 
and at the source 
© 2013, Pentaho. All Rights Reserved. pentaho.com. Worldwide 12 +1 (866) 660-7555
Blending brings the two worlds together 
Evolving big data architectures 
NoSQL 
PDI 
Network 
© 2013, Pentaho. All Rights Reserved. pentaho.com. Worldwide 13 +1 (866) 660-7555 
Existing 
ETL Tool 
or PDI 
5.0 
EDW Data 
Marts 
Analytics 
Existing 
ETL Tool 
or PDI 
Customer 
Provisioning 
Billing 
BI Tools 
Location 
Sensor 
Social Media 
Existing 
Process 
or PDI 
Hadoop 
Cluster 
PDI 
Analytic 
DB 
On-Demand Integration & Blending
360 Views 
Customer, Patient, Partner, Citizen…Criminal 
© 2013, Pentaho. All Rights Reserved. pentaho.com. Worldwide 14 +1 (866) 660-7555
Plan for agility, 
flexibility and near 
real-time 
© 2013, Pentaho. All Rights Reserved. pentaho.com. Worldwide 15 +1 (866) 660-7555
Extract Transform Report 
Scalable and flexible data presentation 
• Extract Transform Report patterns are massively flexible due to the absence of 
Transaction 
and Financial 
Data 
© 2013, Pentaho. All Rights Reserved. pentaho.com. Worldwide 16 +1 (866) 660-7555 
Users 
Reporting, 
Analyses, 
Dashboards 
Customer & 
Account 
Data 
Ratings Data 
Legacy 
Transaction and 
Server Data 
PDI 
data warehouse or data mart schemas. 
• Can utilize flexible schema NoSQL databases such as MongoDB 
• Transformation processing power can grow independently of storage and query 
processing requirements 
PDI
Example - Customer 360° View 
From Buying Patterns to Revenue 
Pentaho Benefits 
•Operationalize data to measure and improve 
business outcomes for clients 
•Improved end-user satisfaction with data rich 
dashboards and enhanced analytical capabilities 
© 2013, Pentaho. All Rights Reserved. pentaho.com. Worldwide 17 +1 (866) 660-7555
From Buying Patterns to Revenue 
Machine Data form 
Mobile 
Network Usage Data 
Server and System Data 
Customer 
Demographics 
Mobile Transactions 
Document Store 
Database 
PDI 
Billing and 
Accounts 
PDI 
PDI 
© 2013, Pentaho. All Rights Reserved. pentaho.com. Worldwide 18 +1 (866) 660-7555 
Business 
Analytics 
Server 
Business User 
(CFO, CMO) 
Dashboards and 
Reporting on KPIs 
Single Sign-on 
Multi-tenancy 
Support 
End-User 
Real-time Analytics on 
customer behavior and 
mobile use 
Example - Customer 360° View 
Key Value 
Store
Extract Transform Report 
Fundamentally different 
Extract Transform Report delivers a number of significant business 
benefits 
•Greater Agility 
• Less moving parts – Less design - Lower cost to develop 
• Lower change overhead - Reduced time to value 
•Greater flexibility 
• Reduced governance, planning and maintenance = lower TCO 
• Better access to data = better business insight = better decisions 
• No standards 
•Real Time 
• Zero loss of insight from waiting for data warehouse changes to 
mirror transactional systems 
• Direct access to transactional systems or replica sets 
© 2013, Pentaho. All Rights Reserved. pentaho.com. Worldwide 19 +1 (866) 660-7555
WHAT WE BELIEVE 
Internet of Things 
1 
Apply the right 
data source 
and 
processing for 
the right type 
of analytics 
2 
The most 
powerful insights 
come from 
blending data on 
demand and at 
the source 
© 2013, Pentaho. All Rights Reserved. pentaho.com. Worldwide 20 +1 (866) 660-7555 
3 
Plan for agility, 
flexibility and 
near real-time
A Spectrum of Big Data Use Cases 
What the Market is Deploying Today and Planning for Tomorrow 
Data 
Warehouse 
Optimization 
Streamlined 
Data 
Refinery 
Big Data 
Exploration 
Entry Advanced 
© 2013, Pentaho. All Rights Reserved. pentaho.com. Worldwide 222111 22001133,, PPeennttaahhoo.. AAllll RRiigghhttss RReesseerrvveedd.. ppeennttaahhoo..ccoomm.. WWoorrllddwwiiddee +++111 (((888666666))) 666666000---777555555555 
Customer 
360 Degree 
View 
Harnessing 
Machine & 
Sensor Data 
Next 
Generation 
Applications 
Internal Big 
Data as a 
Service 
On-Demand 
Big Data 
Blending 
Big Data 
Predictive 
Analytics 
Use Case Complexity 
Monetize My 
Data
An architecture for any future, 
analytics for any data 
DBA/ETL/BI DEVELOPER BUSINESS USER BUSINESS/DATA ANALYST 
ANY 
ANALYTICS 
ANY 
ENVIRONMENT 
ANY 
DATA 
© 2013, Pentaho. All Rights Reserved. pentaho.com. Worldwide 2222 ++11 ((886666)) 666600--77555555
A future-proof 
data foundation 
Big data 
blended 
without barriers 
© 2013, Pentaho. All Rights Reserved. pentaho.com. Worldwide 23 +1 (866) 660-7555 
Powerful analytics 
simplified for any 
role
Thank You 
Join the conversation. You can find us on: 
© 2013, Pentaho. All Rights Reserved. pentaho.com. Worldwide 24 +1 (866) 660-7555

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MongoDB IoT City Tour EINDHOVEN: Analysing the Internet of Things: Davy Nys, Pentaho

  • 1. © 2013, Pentaho. All Rights Reserved. pentaho.com. Worldwide 1 +1 (866) 660-7555 September 2014 Davy Nys VP, EMEA & APAC @davynys Internet of Things Analytics
  • 2. © 2013, Pentaho. All Rights Reserved. pentaho.com. Worldwide 2 +1 (866) 660-7555
  • 3. So what’s Internet of Things © 2013, Pentaho. All Rights Reserved. pentaho.com. Worldwide 333 22001133,, PPeennttaahhoo.. AAllll RRiigghhttss RReesseerrvveedd.. ppeennttaahhoo..ccoomm.. WWoorrllddwwiiddee +++111 (((888666666))) 666666000---777555555555
  • 4. Two key pressure points are disrupting the traditional analytics market On the road to the modern big data driven enterprise Near “real-time” or Process Driven Near “real-time” or Process Driven Analytics Analytics Data in motion Escalating Need for New Data Types Next Wave of Self- Service Analytics © 2013, Pentaho. All Rights Reserved. pentaho.com. Worldwide 4 +1 (866) 660-7555 Easily Interact, Visualize & Explore Blend Data for Comprehensive View Effectively Administer, Manage & Deploy Different Audiences Different Needs Business Managers Business Analysts Data Scientists Admins IT Escalating Need for New Data Types Velocity, Volume, Variety, Value Next Wave of Self- Service Analytics Beyond Business Analysts
  • 5. OUR VISION The New Reality: Powerful yet simplified analytics for all users Billing Social Media Location Customer Web Network © 2013, Pentaho. All Rights Reserved. pentaho.com. Worldwide 5 +1 (866) 660-7555 Analytics ANY Analytics •Reports •Dashboards •Visualizations •Discovery •Predictive •Any role Existing & New Data Infrastructure & Processes ANY Environment •Data warehouses •Data marts •Stack vendors •Cloud •Embedded ANY Data •Relational •Operational •Big Data •Data sources not yet anticipated
  • 6. Apply the right data source and processing for the right type of analytics © 2013, Pentaho. All Rights Reserved. pentaho.com. Worldwide 6 +1 (866) 660-7555
  • 7. Emerging big data use cases demand blending multiple data sources Improve operational effectiveness Machines/sensors: predict failures, network attacks Financial risk management: reduce fraud, increase security Reduce data warehouse cost © 2013, Pentaho. All Rights Reserved. pentaho.com. Worldwide 7 +1 (866) 660-7555 Improve customer experience Build a 360◦ view to fully understand and serve the customer Drive personalized and adjusted interaction Use automated recommendations logic Drive incremental revenue Predict customer behavior across all channels Understand and monetize customer behavior Begin to monetize data as a service
  • 8. Mixed architecture Network NoSQL © 2013, Pentaho. All Rights Reserved. pentaho.com. Worldwide 8 +1 (866) 660-7555 Analytics Location Sensor Social Media Existing Process or PDI Hadoop Cluster PDI Analytic DB
  • 9. © 2013, Pentaho. All Rights Reserved. pentaho.com. Worldwide 111111 22001133,, PPeennttaahhoo.. AAllll RRiigghhttss RReesseerrvveedd.. ppeennttaahhoo..ccoomm.. WWoorrllddwwiiddee +++111 (((888666666))) 666666000---777555555555 •Modelling vs Execution •Let the data speak! •Operationalise Advanced Analytics Predictive & Data mining
  • 10. The most powerful insights come from blending data on-demand and at the source © 2013, Pentaho. All Rights Reserved. pentaho.com. Worldwide 12 +1 (866) 660-7555
  • 11. Blending brings the two worlds together Evolving big data architectures NoSQL PDI Network © 2013, Pentaho. All Rights Reserved. pentaho.com. Worldwide 13 +1 (866) 660-7555 Existing ETL Tool or PDI 5.0 EDW Data Marts Analytics Existing ETL Tool or PDI Customer Provisioning Billing BI Tools Location Sensor Social Media Existing Process or PDI Hadoop Cluster PDI Analytic DB On-Demand Integration & Blending
  • 12. 360 Views Customer, Patient, Partner, Citizen…Criminal © 2013, Pentaho. All Rights Reserved. pentaho.com. Worldwide 14 +1 (866) 660-7555
  • 13. Plan for agility, flexibility and near real-time © 2013, Pentaho. All Rights Reserved. pentaho.com. Worldwide 15 +1 (866) 660-7555
  • 14. Extract Transform Report Scalable and flexible data presentation • Extract Transform Report patterns are massively flexible due to the absence of Transaction and Financial Data © 2013, Pentaho. All Rights Reserved. pentaho.com. Worldwide 16 +1 (866) 660-7555 Users Reporting, Analyses, Dashboards Customer & Account Data Ratings Data Legacy Transaction and Server Data PDI data warehouse or data mart schemas. • Can utilize flexible schema NoSQL databases such as MongoDB • Transformation processing power can grow independently of storage and query processing requirements PDI
  • 15. Example - Customer 360° View From Buying Patterns to Revenue Pentaho Benefits •Operationalize data to measure and improve business outcomes for clients •Improved end-user satisfaction with data rich dashboards and enhanced analytical capabilities © 2013, Pentaho. All Rights Reserved. pentaho.com. Worldwide 17 +1 (866) 660-7555
  • 16. From Buying Patterns to Revenue Machine Data form Mobile Network Usage Data Server and System Data Customer Demographics Mobile Transactions Document Store Database PDI Billing and Accounts PDI PDI © 2013, Pentaho. All Rights Reserved. pentaho.com. Worldwide 18 +1 (866) 660-7555 Business Analytics Server Business User (CFO, CMO) Dashboards and Reporting on KPIs Single Sign-on Multi-tenancy Support End-User Real-time Analytics on customer behavior and mobile use Example - Customer 360° View Key Value Store
  • 17. Extract Transform Report Fundamentally different Extract Transform Report delivers a number of significant business benefits •Greater Agility • Less moving parts – Less design - Lower cost to develop • Lower change overhead - Reduced time to value •Greater flexibility • Reduced governance, planning and maintenance = lower TCO • Better access to data = better business insight = better decisions • No standards •Real Time • Zero loss of insight from waiting for data warehouse changes to mirror transactional systems • Direct access to transactional systems or replica sets © 2013, Pentaho. All Rights Reserved. pentaho.com. Worldwide 19 +1 (866) 660-7555
  • 18. WHAT WE BELIEVE Internet of Things 1 Apply the right data source and processing for the right type of analytics 2 The most powerful insights come from blending data on demand and at the source © 2013, Pentaho. All Rights Reserved. pentaho.com. Worldwide 20 +1 (866) 660-7555 3 Plan for agility, flexibility and near real-time
  • 19. A Spectrum of Big Data Use Cases What the Market is Deploying Today and Planning for Tomorrow Data Warehouse Optimization Streamlined Data Refinery Big Data Exploration Entry Advanced © 2013, Pentaho. All Rights Reserved. pentaho.com. Worldwide 222111 22001133,, PPeennttaahhoo.. AAllll RRiigghhttss RReesseerrvveedd.. ppeennttaahhoo..ccoomm.. WWoorrllddwwiiddee +++111 (((888666666))) 666666000---777555555555 Customer 360 Degree View Harnessing Machine & Sensor Data Next Generation Applications Internal Big Data as a Service On-Demand Big Data Blending Big Data Predictive Analytics Use Case Complexity Monetize My Data
  • 20. An architecture for any future, analytics for any data DBA/ETL/BI DEVELOPER BUSINESS USER BUSINESS/DATA ANALYST ANY ANALYTICS ANY ENVIRONMENT ANY DATA © 2013, Pentaho. All Rights Reserved. pentaho.com. Worldwide 2222 ++11 ((886666)) 666600--77555555
  • 21. A future-proof data foundation Big data blended without barriers © 2013, Pentaho. All Rights Reserved. pentaho.com. Worldwide 23 +1 (866) 660-7555 Powerful analytics simplified for any role
  • 22. Thank You Join the conversation. You can find us on: © 2013, Pentaho. All Rights Reserved. pentaho.com. Worldwide 24 +1 (866) 660-7555

Editor's Notes

  1. Next Wave of Self Service Analytics – beyond meeting the needs of the business analysts (ie Qlikview and Tableau) Users need to be self-reliant regardless of data type Need broader set of analytics to meet their needs – advanced analytics as well as operational intelligence Broader audience such as Data Scientists, Operations Analysts, Business Managers, as well as Developers Analytics need to be simpler and more intuitive to use Easy to access and quick to get the information required Different Audiences, Different Needs: Includes Executives, Business Users, Business Analysts, Data Scientists, but also IT Administrators and Developers Broader solutions with broader set of complex data sources and types of analytics required
  2. Talking points: Pentaho offers “data exploration without boundaries” What does it mean to explore your data? Ask any question? Of any data? In any architecture? For any type of analytics: simple reporting to predictive Pentaho offers “data driven” analytics. Solving the hard problem for IT to deliver any type of analytics to any user Benefits: Insulates you from new data sources that might be added to your environment, new tools and new users.
  3. Icons are nice and the build-order is great! My suggestion the top 3 icons on the left-hand side: Customer Provisioning Billing Suggestion for the bottom 3 icons: Web Network Social Media (note: Location seems to be important to AT&T but we can just mention this) I need to come up with an explanation for why the arrow below “Just in Time Integration” is bi-directional instead of just flowing to Analytics
  4. MongoDB provides agility, scalability, and performance without sacrificing the functionality of relational databases, like full index support and rich queriesIndexes: secondary, compound, text search, geospatial, and more
  5. Icons are nice and the build-order is great! My suggestion the top 3 icons on the left-hand side: Customer Provisioning Billing Suggestion for the bottom 3 icons: Web Network Social Media (note: Location seems to be important to AT&T but we can just mention this) I need to come up with an explanation for why the arrow below “Just in Time Integration” is bi-directional instead of just flowing to Analytics