Often cited as one of the most successful digital transformations in the UK, Russell Warman talked through how their new ways of working, values and technology are helping Auto Trader to enable the UK's largest digital automotive marketplace and to become the UK’s most admired digital business.

1. How we enable the UK's largest digital
automotive marketplace
Russell Warman

2. 2
Who are we?
 UK’s largest automotive marketplace
with over 400,000 cars listed
 High brand awareness
 48 million cross platform visits per
month
 Largest percentage of online minutes
on classified sites
 2.9 billion advert views in a year
 70% of searches originate from mobile
or tablet devices

3. 1
In an minute……
20,667
Active users
on site
14,993
Ad view’s
(250 per second)
440
Visits to
dealer websites
(7 per second)
Minute
Source: Google Analytics and Auto Trader Data Warehouse – 10th
April 2016 – 8pm-9pm – Peak Minute for each metric
£ 34
Consumer
valuations
undertaken
38
Push
notifications
delivered
(Average 50,000 per day)
12
Map Views
(539,000 for April 2016)

4. 4
How we work
 Values driven culture
 Extremely agile
 Highly collaborative
 Organised into tribes and squads

5. “A rare example of a market-
leading legacy business retaining
its pre-eminent position online”

6. FTSE250

7. 7
Our digital transformation…

8. 8
Culture

9. Our principles
OVERRIDING PRINCIPLE* OVER OVERRIDING PRINCIPLE
Achieving our Mission OVER Short Term Financials
OPERATING PRINCIPLE* OVER OPERATING PRINCIPLE
Efficiency & Excellence OVER ROI Hunger
Simplicity OVER Sophistication
Product Evolution OVER Project
Completion OVER Initiation
People Development OVER External Hires & Contractors
BEHAVIOURAL PRINCIPLE* OVER BEHAVIOURAL PRINCIPLE
Collaboration OVER Competition
Empower & Trust OVER Process & Control
Relationship OVER Transaction
Value & Learning OVER Hierarchy & Status

10. 10
Our culture

11. 11
Environment

12. Our environment

13. Our environment

14. Our environment

15. Our environment

16. 16
Tools

17. Our tools

18. Our tools

19. 19
What next?