2. Community Change Framework
6. Community Mobilization
A capacity-building process through which
individuals, groups, or organizations plan,
carry out, and evaluate activities on a
participatory and sustained basis to improve
their health and other needs, either on their
own initiative or stimulated by others.
Community mobilization is a dynamic process
that involves planned actions to reach, influence,
enable, and involve key segments of the
community in order to collectively create an
environment that will affect positive behavior
and bring about desired social change.
12. Key Elements of Community Mobilization
• Human rights
• Dialogue of
• Role of institutions
14. Hierarchy of roles/actions
• Physically present at meetings
• Demonstrates learning about targeted topics
• Respond to requests to take targeted action
• Independently initiate targeted actions
• Invites others to take targeted actions
17. Step 1 - Define the
(geographically, politically, or demographically).
A community can be a town, city, county, or district.
It can also be a housing project, school district, or school.
18. Step 2 – Community profile
Know your community well.
Information is gathered over time from several
sources (1ry or 2ry sources) and with help of the
This step helps identify different groups to
include in your coalition.
It also helps you approach your community and
solve communication problems. 18
19. Step 3 – Inform others
As you inform others about your coalition:
Consider who needs to know about your efforts and who
else should be invited into the group.
Be consistent with your message to others.
Community Mobilization takes time and energy.
Continue with your efforts until you feel that there is
interest and there are resources for your community
20. Step 4 – Obtain commitment
As community group/coalition, you would need to
establish collaboration and motivate other groups to work
Develop collaborative relationships with:
• The public and private sectors
• Regional, state, and national organizations
• Academics institutions
They can help you with capacity-building, problem-
solving, data analysis, etc. 20
21. 5. Organize the community group/coalition (Structure,
6. Organize an advisory committee.
7. Create a participant responsibility agreement and a
funds management agreement.
8. Conduct community meetings.
9. Prepare for collecting data.
•Leadership team sponsors a 5kilometers
walk to promote awareness
of a master bike/walk plan.
•At the walk, leadership team asks walkers to organize
a walk audit through their neighborhood.
Then community mobilization happens when:
•Community organized walk audit occurs.
Community Mobilization Examples
25. Examples of Stakeholders
• MOH (National, Provincial/Regional, District)
• Donors, Associations
• NGO/CBO partners
• Health Facility (service providers, support staff,
• Community (chiefs, religious leaders, women
leaders, community group leaders, community
resource persons and traditional health workers)
27. Benefits of Community Participation
• Increased ownership, support and responsibility
• More likelihood of, and sustainability for,
• More cost-effective programming
• Better response to community needs and concerns
28. Benefits of Community Participation
• More culturally appropriate strategies and messages
• Increased coverage and access to information and
• Increased demand
• Increased advocacy for service and policy change
• Increased success (results and sustainability)
29. Preparing for a Community Based FP
1. Collect geographic and demographic data
2. Collect baseline FP data; review research and
3. Contact existing organizations and institutions
(NGOs, CBOs; community based organizations, local MOH)
4. Involve national and senior officials
30. Channels for Reaching the Community
• Local government
• Local leaders – traditional and formal
• Community Resource persons
• Special clubs or interest groups
32. Challenges of Community mobilization:
• Time and cost
• Differing priorities
• Stakeholders disagree
• Community volunteer motivation
• Community skills and capacity
• Selection of community participants may be
• Need to plan for sustainability from