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2015 Ecommerce Calendar
A year’s worth of opportunities to build your online business!
(preparation period shaded)
Weekly advice
... to help you make the most of your PrestaShop’s Store
2015
January
February
March
April
May
JuneJuly
August
September
October
November
December
December 25 - Christmas Day
November 30 - Cyber Monday
November 27 - Black Friday
Back to School season
Winter Sales
September 13
Grandparents' Day
October 31 - Halloween
May 25 - Memorial Day
September 7 - Labor Day
June 21 - Father’s DayºJuly 4 - Independence Day
July 26 - Parents’ Day
May 10 - Mother’s Day
April 5 - Easter
March 20
Spring begins
February 14 - Valentine’s Day
Jan.1 - New Year's Day
Dec.31 - New Year's Eve
Feb.19 - Chinese New Year
Feb. 1 - Super Bowl XLIX
Feb. 12- New York Fashion Week
Mar. 8 - International
Women's Day
Mar. 17- St. Patrick’s Day
Apr. 15 - Tax Day
Apr. 22- Earth Day
Sep. TBA
New York Fashion Week
Oct. 16 - Boss’s Day
Oct. 12 - Columbus Day
Nov. 11- Singles’ Day (China)
Nov. 26- Thanksgiving Day
Nov. 3- Election Day
Dec. 6 to 14- Hanukkah

SaturdayMonday WednesdaySunday Tuesday Thursday Friday
JANUARY
2015
“Stay on top of important ecommerce dates and create your own events using
this calendar. Surprise and amaze your customers all year long!”
Grégory Boudailliez, tapis-chic.com
Build a successful ecommerce business in 2015!
SOFTWARE – TRAINING – MODULES – TEMPLATES
January Tips
Got excess inventory after the holidays? Run a sale!
57% of internet users leave a site that takes longer than 3 seconds to display. Make sure your site is fast
enough to support increased traffic for this year’s special offers. Stand out by reducing the time your
pages take to load.
Get to Know Your Customer Day (3rd Thursday of the beginning of each quarter): connect with your
customers by sending a hand-written note, picking up the phone or conducting a survey.
To save an hour a day, automate resupply by orders - you’ll avoid stock shortages and costs related to
excess stock.
Don’t hesitate to pamper your best customers at the beginning of the year by offering them a private sale .
Inform them via newsletter or SMS.
1
New Year’s Day
2 3
4
Epiphany
5 6 7 8 9 10
11 12
National Retail
Federation - Retail’s
BIG Show
13 14 15 16 17
18 19
Martin Luther King
Jr. Day
20 21 22 23 24
25 26 27 28 29 30 31

FEBRUARY
2015
“Weoffercustomersincentives,suchasfreeshippingor$5giftcertificates,tomakepur-
chases. We then reassure visitors by displaying customer product reviews on the home
page. By combining the two strategies, we quickly convert visitors into customers.”
Eddie and Ryan, wishtrend.com
February Tips
51% of internet users intend to give a gift on Valentine’s Day. Offer your customers special gift idea
selections and make sure they’re delivered on time by sending order deadline reminders.
32% of sites are chosen for delivery speed. Don’t forget to offer different delivery options to win more
customers.
Site ergonomics is your main tool to increase profitability. Regularly test the customer experience on
your site: create a customer account, look for a product, add it to the shopping basket, proceed with the
purchase (then cancel your order). Re-discover your site and note all the points that could be optimized.
Think about using statistical and analytics tools to easily optimize your site, your sales and each product
sheet.
1
Super Bowl XLIX
2 3 4 5 6 7
8 9 10 11 12
New York Fashion
Week Fall/Winter
13 14
Valentine’s Day
15 16
Presidents’ Day
17
MAGIC in Las Vegas,
Nevada
18 19
Chinese New Year
20 21
22 23 24 25 26 27 28

MARCH
2015
“When a customer asks us a question over social media, we reply right away.
Thanks to this strategy, 20% of our customers are regular customers.”
Jason Burlin, 29nunder.com
March Tips
Although the specifics vary by country, most purchases are made by bank card, wallet or upon product
reception. By offering your customers the most appropriate payment method for their region, you’ll
optimize your conversion rate.
Think about the ladies in your database: offer them a gift or a reduction, and program your communication
for Sunday, March 8th.
The first day of Spring is a great time to run a “Spring Cleaning” sale.
Optimize customer satisfaction and conversions using Live Chat. 60% of undecided internet users are
more inclined to order if they receive advice in real time. This low-cost tool lets you provide information to
visitors immediately and convert them into customers.
Your customers are your best ambassadors. Don’t hesitate to share your new products and best sellers on
social networks and organize viral games to increase your community and reward fans.
1 2 3 4 5 6 7
8
International
Women’s Day
9 10 11 12 13 14
15 16 17
St. Patrick’s Day
18 19 20
First Day of Spring
21
22 23 24 25 26 27 28
29 30 31

APRIL
2015
“When I started selling on Amazon, my daily sales tripled in just a few days. Then, I started
selling my products on other marketplaces. Within a year, I went from making 40 to more
than 600 sales a day! I’m also able to sell my products abroad without having to translate
my website into 10 languages.”
Jérôme, Foxchip.com
April Tips
Try testing new call to action buttons (size, shape, color, location) and use A/B testing to measure their
impact. Sometimes a slight change is all it takes to increase conversion rates.
Make your products visible to millions of visitors per month by offering them in marketplaces. Synchronize
your catalog and generate orders directly from your back office in one click - and see your sales multiply
by 15 effortlessly.
Looking for ideas to boost your average shopping cart value? Opt for personalized cross selling on the
shopping basket confirmation window: you’re likely to see your average cart value increase by 30%!
Time to give back to the environment - get involved in a charity or consider switching to recyclable
packaging.
Create a Gift Guide landing page for Mother’s Day gifts. Send an email with the “Perfect Gifts for Mom.”
1
April Fools’ Day
2 3 4
5
Easter Sunday
6
Easter Monday
7 8 9 10 11
12 13 14 15
Tax Day
16
Get to Know Your
Customer Day
17 18
19 20 21 22
Earth Day
23 24 25
26 27 28 29 30

MAY
2015
“Since we started improving SEO, revamping our newsletters and partnering
with influencers, we have seen a 40% rise in the number of unique visitors to
our site.”
Bernard Quenon, sebio.be
May Tips
Get your customers’ attention: easily build loyalty by sending birthday coupons. Although this is a
common practice, it’s still very much appreciated!
An easy tip to increase sales and win customers at the same time: propose a gift card as a “last-minute
gift” for Mother’s Day. With sales up 30%, gift cards are certain to please… and bring you new visitors
without having to spend money on advertising.
Take a tip from brick-and-mortar stores and encourage impulse purchases in your shop. Propose a special
order adapted to your customers directly on the shopping basket summary. This is a simple way to
increase your average basket and move the products you want to.
Prepare a promotional campaign for Memorial Day Weekend via email, social networks and your
homepage.
75% of internet users don’t venture beyond the first page of results returned by search engines. Make sure
you get seen by using search engine optimization to land at the top of the list. Work on a list of keywords
that correspond to your products and to your customers’ searches to use in your content and tags. Use
the Google adwords keyword generator, for ideas and search statistics.
95% of users will leave a site if they don’t get a result during their first search. Don’t lose them! Optimize
your search and search filters so that your customers easily find the ideal product or gift.
1 2
3 4 5
Cinco de Mayo
6 7 8 9
10
Mother’s Day
11 12 13 14 15 16
17 18 19 20 21 22 23
24 25
Memorial Day
26 27 28 29 30
31

JUNE
2015
“We always include a little hand-written message with each delivery. Some-
times it’s just a little ‘thank you’, but customers appreciate it and order from us
again!”
Cécile de la Clergerie, jaiplusdecroquettes.com
June Tips
Create a Gift Guide landing page for the perfect gift for dad. Remind customers Father’s Day is around the
corner and promote your Gift Guide.
Do many of your customers abandon their baskets before finalizing their purchases? Set up an automatic
abandoned basket reminder (with or without a special-offer code), to encourage your customers to finalize
their orders… and to increase your conversion rates by up to 15%.
The “Products and sales” block in your shop’s administration panel gives you access to the words that are
most searched for on your site. Consult the sales and conversion rates for each corresponding product -
these are what interest your visitors. Try optimizing graphics, prices and product descriptions if you think
the conversion rate is low.
Keep your shop design up to date with what’s going on: special offers, anniversaries, events. There are
tools that allow you to do this in one click, without having to change your shop’s entire theme, so you’ll
always have a professional, fully-optimized site!
Pamper your best customers by offering them a private sale and informing them via newsletter or SMS.
1 2
Internet Retailer
Conference &
Exhibition in Chicago
3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21
Father’s Day
First Day of Summer
22 23 24 25 26 27
28 29 30

JULY
2015
“I worked with a professional to photograph each and every product, and create
a uniform look across all categories.”
Abe Shaw, eatingtools.com
July Tips
Promote a sale on Made in America or patriotic items for 4th of July!
Essential to building an online store, m-commerce represents 20% extra potential customers on your site.
Win over these future buyers by making your shop mobile-friendly or opting for a responsive theme if you
don’t have one already.
Continue to sell during the holidays by offering delivery to a holiday address. Offer free delivery, with or
without a minimum purchase, and provide an accurate delivery date.
Take advantage of the summer to review your catalog graphics and make them as attractive as possible
before the end of the holidays. Here’s an idea: 31% of internet users purchase more easily when the
product is presented with multi-angle photos. Improved graphics and quality zooms can increase product
sales by up to 54%.
Get off to a successful start after the summer holidays by setting up a complete loyalty program with
rewards, customer referrals and “Like”. In just several weeks, this will significantly contribute to boosting
your referencing, reputation, traffic - and turnover.
1 2 3 4
Independence Day
5 6 7 8 9 10 11
12 13 14 15 16
Get to Know Your
Customer Day
17 18
19 20 21 22 23 24 25
26
Parents’ Day
27 28 29 30 31

AUGUST
2015
“Stay motivated! It’s tough to stay enthusiatic and focused on everything at once: your
shop, online presence, customer service, fashion trends, the economy, etc. But there’s too
much competition to rely on a good reputation alone. Staying motivated and informed
helps a lot!”
Bertie and Jeff, bertiescloset.com
August Tips
Give yourself a break! Being an e-merchant requires wearing many hats, from running the site to managing
customer relationships to overseeing purchases, logistics, software development and more. Don’t forget to
take care of yourself, too. :) If you feel like it, activate a vacation mode on your shop for a few days.
Back-to-School is the second high point of your e-commerce year. We have three pieces of advice to make
your sales a success: send special offer emails, organize flash sales and offer free delivery. Discover our
selection of modules that are certain to increase your turnover.
Think about latecomers and organize flash sales on your “Back to School” products.
90% of internet shoppers use a price comparison service before buying. Optimize your sales by exporting
your products to comparison services.
1
2 3 4 5 6 7 8
9 10 11 12 13 14 15
16 17
Back to School
Season starts
18 19 20 21 22
23 24 25 26 27 28 29
30 31

SEPTEMBER
2015
“To optimize indexing and make sure your site is SEO-friendly, you need to con-
duct some in-depth research before creating categories and sub-categories. SEO
is an excellent way to generate traffic, and I think it’s the best way to boost sales.”
Osni Santos, aikade.com/br
September Tips
Fall is just around the corner - run a sale on your overstocked summer inventory for Labor Day weekend!
To increase conversion rates and reassure visitors, set up customer reviews: 7 out of 10 internet users
read reviews before buying and 91% of them say that the reviews encourage them to buy.
Visit your site as a new customer would, or ask your friends and family to help you out. Are categories
clear and easy to understand? Don’t hesitate to review each title for clarity and simplicity - and don’t forget
about search engine optimization.
Promote early holiday shopping with shipping incentives.
1 2 3 4 5
6 7
Labor Day
8 9 10
New York Fashion
Week Spring/Summer
2016
11
Patriots’ Day
12
13
National
Grandparents’ Day
14 15 16 17 18 19
20 21 22 23
First Day of Fall
24 25 26
27 28 29 30

OCTOBER
2015
“The basis of creating consumer confidence is always looking after your visitors and
making life easier for them, and doing so rapidly. The most important thing is to really pay
attention to your customers. We listen to their needs and make sure we stock the best
products that are right for them--at the lowest prices, of course!”
Eva Rodríguez, SelfPackaging.com
October Tips
A little reassurance goes a long way toward converting visitors into customers. From homepage through
payment, make your commitments visible in the footer: satisfied or your money back, dispatched in less
than 48 hours, secure payment. At the top of each page, show your store’s telephone number. Even if no
one ever calls, they’ll know they can reach you if they need to.
Christmas is coming… Replenish your stock, especially bestsellers and other sought-after products, to
avoid shortages during the most important period of the year.
Get ahead of the competition: immediately apply a special referencing strategy (SEO and SEM) for the
holidays and launch your advertising campaigns.
Don’t forget to download the PrestaShop Holiday Guide for tips and tricks to boost conversions during the
holidays!
Nearly 50% of consumers begin their purchases at the end of October. Create dedicated categories, special
pages and banners to capture early Christmas purchases.
1 2 3
4 5 6 7 8 9 10
11 12
Columbus Day
13 14 15
Get to Know Your
Customer Day
16
Boss’s Day
17
18 19 20 21 22 23 24
25 26 27 28 29 30 31
Halloween

NOVEMBER
2015
“We ensure outstanding service to our customers by replying to questions and
requests as quickly as possible. We aim to respond to queries within a 4-hour
timeframe.”
Rebekah, cupcakesandcola.com.au
November Tips
The Christmas season is the most important time of the year for most e-merchants. Your shop must be
fast and easy to use to attract consumers. Don’t hesitate to contact your host to make sure that your site
can support the increased traffic.
Prepare an “Advent Calendar” to be opened December 1st on your shop. This will encourage visits and
purchases throughout the Christmas period. Program a pop-up each day that presents the “gift” your
visitors have won (such as a special offer on a product). It’s both appreciated and addictive.
Black Friday and Cyber Monday are just around the corner! This is an opportunity for you to significantly
increase your turnover. Emphasize the limited-time offer to encourage impulse purchases.
Personalized gifts are a big hit. To increase conversion rates, suggest that your customers personalize
products they order from your shop.
1 2 3
Election Day
4 5 6 7
8 9 10 11
Veterans’ Day
Singles’ Day (in China)
12 13 14
15 16 17 18 19 20 21
22 23 24 25 26
Thanksgiving Day
27
Black Friday
28
Small Business
Saturday
29 30
Cyber Monday

DECEMBER
2015
“To boost holiday sales we’ll run a Boxing Day special just after Christmas, and then some
sales and special discounts through January. Speedy shipping is something we promote
heavily the last few weeks before Christmas; we offer $6.95 flat rate shipping all year
round.”
Emily and Liam, sillymillymoo.com.au
December Tips
The little extra that makes a big difference: offer to package orders with a customizable card. If you want
to stand out from your competitors, don’t hesitate to offer this free of charge during the Christmas period -
it just might be what makes a customer choose you over the competition.
Next weekend is the most important for e-commerce merchants. Be visible! Think about advertisements
on search engines: they increase traffic to your site by 79%. Opt for Google Shopping so that shoppers will
be enticed to your store as soon as they see your products on a Google search.
Avoid dissatisfied customers by clearly stating the order deadline for in-time-for-Christmas delivery.
If you have enough energy after Christmas, don’t hesitate to set up a special offer for Boxing Day. This will
help you get rid of excess stock and gear up for January.
Take advantage of the quiet Christmas period to prepare prices for your January special offers. Do it all in
just a few clicks by product, brand, category and more. Take advantage and rest up before the New Year!
1 2 3 4 5
6
Hanukkah
7 8 9 10 11 12
13 14 15 16 17 18 19
Super Saturday, Last-
minute Shoppers
20 21 22
First Day of Winter
23 24 25
Christmas Day
26
Boxing day
27 28 29 30 31
New Year’s Eve

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