Ovi Store es una tienda de contenidos global disponible para más de 100 modelos de dispositivos Nokia en más de 180 países, que ofrece a los usuarios acceso a miles de aplicaciones, juegos y otros contenidos. La tienda está en constante crecimiento, con 500 nuevos títulos agregados por semana, y busca expandirse a más dispositivos, idiomas y operadores móviles. Ovi Store brinda oportunidades de negocio a desarrolladores y publishers de todo el mundo para distribuir sus aplicaciones.
Whatever you want to do - play a game, watch a video, read your Twitter feeds, or simply turn your device into a stopwatch - Ovi Store has something for you.
Consumers can purchase content from other countries with credit card (this is not possible with Apple) – (European can purchase US content) Local Relevance: Michael Bramlage comment: I trust the talking points will be strong here, and hopefully forward looking. Today, we have a broad content catalog with contributions from many local publishers. This is an important point to emphasize, particularly that based many of the content items in the store are “local” in their subject matter, like the Philippino Stock Ticker, or local news widgets. However, what we don’t have today but should have soon is "local relevance", specifically how we take that content catalog and target the right content to the right country to the right user. We'll get there with 1.6--calculating popularity by country and device so global downloads don't impact popularity in an individual country; improving content item metadata so it is localized; etc--but we aren't there today in my opinion.
Downloads: In September, the number of content items downloaded was over 80% higher than in August. (Imdat confirmed)Active Users: In September, our active user base grew by over 50%. (Imdat confirmed)On average, each registered user has downloaded at least (7) items from the store. (Imdat confirmed)Supports (6) languages now (English, French, German, Italian, Russian and Spanish) and will support 8 languages before the end of the year (Brazilian Portuguese & simplified Chinese)Local content and local language support for France now. Mobile billing available for select French operators in Q4Operator deals: Announced agreements with América Móvil (Q4), AT&T (Q4) and T-Mobile International (Q?)(29) operators in 9 countries support mobile billing (Marco to confirm per Think Mobile preso)
Downloads: In September, the number of content items downloaded was over 80% higher than in August. (Imdat confirmed)Active Users: In September, our active user base grew by over 50%. (Imdat confirmed)On average, each registered user has downloaded at least (7) items from the store. (Imdat confirmed)Supports (6) languages now (English, French, German, Italian, Russian and Spanish) and will support 8 languages before the end of the year (Brazilian Portuguese & simplified Chinese)Local content and local language support for France now. Mobile billing available for select French operators in Q4Operator deals: Announced agreements with América Móvil (Q4), AT&T (Q4) and T-Mobile International (Q?)(29) operators in 9 countries support mobile billing (Marco to confirm per Think Mobile preso)
Ever-growing content catalogue Over 5500 content items available today for the most popular Nokia devices New content is being approved at an accelerated pace – 500 items per week and growing New content from new publishers New publishers are engaged and new developers are discovering the store From games, social networks, business apps, news & info and entertainment & music Symbian S60 Historically-popular S60 content is now in stock New content like Facebook has been hugely popular The masses Enalbing popular experienes for broader audiences through Series 40 Because content isn’t just for smartphones, it’s for almost everyone
For example: In Turkey there are more Action gamers than in the UK Chinese consumers are playing mostly Arcade games - whereas in India, Puzzle games have been the most appealing gaming genre Harry Potter Half Blood Prince: A mixture of wizard duels, potion-brewing activities, Quidditch, for Harry’s sixth year at Hogwarts. Tiger Woods PGA Tour 09: Tee it up and play as Tiger and other PGA TOUR pros, or create a mobile golfer. Show your skills across legendary courses. Sonic Unleashed: Unleash the wild side of your favorite hedgehog on your mobile phone! Tetris: The world’s ultimate puzzle game. Metrics Platinum Solitaire, Marble Maze and Tetris have been the top premium game downloads since launch. Arcade is the second most popular Games sub-category (after Utility Apps) across top 15 markets — all devices — since launch.
Examples Gravity: Tweet with the micro blogging app with the best user experience. Facebook: Touch apps provide gateway to the world’s most popular social networking site. Shozu: Transfer media from your phone directly to as many as 30 content sharing sites including YouTube, Facebook, Flickr, and Webshots. Metrics FB Touch is the top downloaded SN app since launch. On a relative basis, Indonesia downloads proportionately the most social networking apps.
Examples The Guardian: UK's most popular digital newspaper delivers the latest news, sport, business, comment and culture. India Today: Widget that brings the latest news and entertainment from India CNBC: Keep up to the minute with the latest financial news and business information. Metrics News & Info applications is the 2nd most downloaded content category (out of all 26 categories) in Finland Career manager app: From advice on being headhunted to approaching the market, from CV basics to awkward interview questions, to maximizing your impact , the Harvey Nash Career Manager leverages our expertise in the recruitment world to provide impartial and opinionated career advice through a mobile optimised interface. The Career Manager is part of our Online Appointments Magazine.
We have sent commercial terms to: Orange Telefonica O2 TIM H3G T-Mobile T-Mobile US
Key goals: Improve user experience Increase consumer awareness Launch in key markets Increase localization Improve publisher workflow Talk about roadmap for both users and publishers users: improve user experience china launch, continued new devices, ad campaign (TV, print, store) Pubs: mktg kit for publishers to improve awareness, updated intake tool Focus on immediate needs based on user and publisher feedback Need details on social aspect of the store ********************************** Enhancing the user experience for consumers Ensuring a high-quality, optimized experience for our entire range of devices Increasing ease of use for content download management Re-download of content previously downloaded or purchased is eased both through service and customer care Improvements to the search function and to the relevance of surfaced content Enhancing user experience for consumers Michael Bramlage: There is an opportunity here to make a point about differences between Ovi Store and Apple App Store. When we talk about range of devices, we might mention that across our countries, devices, and languages, we have 15,000+ unique storefronts with unique content offerings. Not all content is compatible with all devices and not all content can be distributed legally in all countries, so we've developed a sophisticated system for filtering and targeting content across the myriad of devices and countries around the world. A good metaphor to use is this: say you are walking around a shopping mall, and you decide to look for shoes. As soon as you walk into the shoe store, all shoes that aren’t the exact size of your foot fade away, leaving only the right size 10 on the shelves. Or, you decide to shop for a pair of Levi’s. As you enter the store, instantly all jeans that aren’t your exact size disappear leaving only those that fit just right. Or, to make it more stark, say you’re at a restaurant and you’ve got a peanut allergy, our sophisticated system of filtering would work to remove all menu items cooked in peanut oil from the menu. ********************************** Enhancing the user experience for publishers & developers Improvements to uploading tools - faster export and increased content file scalability in Publish to Ovi Faster content reviews – accelerating the process for approvals and QA A smoother, quicker content signing process - a Nokia content signing service is under consideration Easier development tools – WRT Broader platforms support – Java, Flash, WRT Symbian Horizon – an additional channel for developers $10 million Open Screen Project fund with Adobe
Comments : -Ovi Application will need to be Ovi application. Lower case application -Tools: add Plug-ins for additional Web tools (Aptana, Adobe Dreamweaver, Microsoft Visual Studio) +speaker notes: Turns standard Web technology into a true development environment / Turns Web designers into application developers / Add context to content: combine Web services with personal data. -Support: its less about learning about cross platform and more about designing easier development environments so devs can innovate more -Initiatives: we'll need more examples
Key goals: Improve user experience Increase consumer awareness Launch in key markets Increase localization Improve publisher workflow Talk about roadmap for both users and publishers users: improve user experience china launch, continued new devices, ad campaign (TV, print, store) Pubs: mktg kit for publishers to improve awareness, updated intake tool Focus on immediate needs based on user and publisher feedback Need details on social aspect of the store ********************************** Enhancing the user experience for consumers Ensuring a high-quality, optimized experience for our entire range of devices Increasing ease of use for content download management Re-download of content previously downloaded or purchased is eased both through service and customer care Improvements to the search function and to the relevance of surfaced content Enhancing user experience for consumers Michael Bramlage: There is an opportunity here to make a point about differences between Ovi Store and Apple App Store. When we talk about range of devices, we might mention that across our countries, devices, and languages, we have 15,000+ unique storefronts with unique content offerings. Not all content is compatible with all devices and not all content can be distributed legally in all countries, so we've developed a sophisticated system for filtering and targeting content across the myriad of devices and countries around the world. A good metaphor to use is this: say you are walking around a shopping mall, and you decide to look for shoes. As soon as you walk into the shoe store, all shoes that aren’t the exact size of your foot fade away, leaving only the right size 10 on the shelves. Or, you decide to shop for a pair of Levi’s. As you enter the store, instantly all jeans that aren’t your exact size disappear leaving only those that fit just right. Or, to make it more stark, say you’re at a restaurant and you’ve got a peanut allergy, our sophisticated system of filtering would work to remove all menu items cooked in peanut oil from the menu. ********************************** Enhancing the user experience for publishers & developers Improvements to uploading tools - faster export and increased content file scalability in Publish to Ovi Faster content reviews – accelerating the process for approvals and QA A smoother, quicker content signing process - a Nokia content signing service is under consideration Easier development tools – WRT Broader platforms support – Java, Flash, WRT Symbian Horizon – an additional channel for developers $10 million Open Screen Project fund with Adobe
Easiest way to find great content for Nokia devices We have something for almost everyone Over 5500 content items available today for the most popular Nokia devices 500 new items each week and growing Customer acquisition Empowers consumers with content for almost everyone 100 devices and counting Continue to build scale 20+ markets will have local content, local language support and operator billing by Q1 2010 Global distribution offers developers and publishers huge opportunities Developers and publishers can reach the whole world Ovi Store in 180+ countries, content comes from 65 countries Continuous service & experience development Ecosystem development