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Jyri Engestrom - Sharing Intentions

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Jyri Engestrom - Sharing Intentions

  1. 1. Sharing intentions Jyri Engestrom Twitter: @jyri
  2. 2. This talk has 3 parts 1. Becoming an obligatory passage point 2. Designing translations 3. Making meaning
  3. 3. Part I 4 years ago
  4. 4. Microblogging
  5. 5. Social objects
  6. 6. Michel Callon: Obligatory Passage Point (OPP)
  7. 7. Bruno Latour Translations
  8. 8. Actor-network theory
  9. 9. Part II Social media is also about translations
  10. 10. Capturing a photo
  11. 11. Tweeting
  12. 12. Creating an event
  13. 13. This is addictive
  14. 14. Email apnea (Linda Stone)
  15. 15. Addictive also on the creator side
  16. 16. Sense of lacking (Karin Knorr-Cetina)
  17. 17. Part III The power of zero transaction costs
  18. 18. Guy Kawasaki “Make meaning”
  19. 19. What’s your mantra?
  20. 20. Help people help each other
  21. 21. Legitimate Peripheral Participation (Jean Lave)
  22. 22. Facebook = the past
  23. 23. Foursquare = the present
  24. 24. ? = the future
  25. 25. Could intent be translated into a social object?
  26. 26. Calendars, event services...
  27. 27. Situated actions (Lucy Suchman)
  28. 28. Having the right amount of structure = key
  29. 29. Touch UI
  30. 30. Fred Wilson “Every big powerful technology company has met a new technology that has undone their dominance. For Microsoft it was open source and the Internet. http://www.avc.com/a_vc/2011/01/ building-better-social-graphs- continued.html For Google, it appears that it may be social. For Facebook, it appears that it may be mobile.”
  31. 31. Tapping > typing Social gestures: simple yet meaningful
  32. 32. A disruptive service has to be: ✓ Simpler ✓ More fun ✓ More useful
  33. 33. Structured data is now available
  34. 34. John Battelle After three months of checkins “I expected a bit more...human contact.” http://battellemedia.com/archives/2010/04/foursquare_- _i_wish_it_was_better_for_me
  35. 35. What do you get when you combine • Mobile touch UI • Structured data • Real time push notifications
  36. 36. Tap to share what you want to do
  37. 37. Tap to share what you want to do
  38. 38. ✓ Sent
  39. 39. A reply from @slazar on Twitter
  40. 40. Win!
  41. 41. Ditto! I want to
  42. 42. 5 takeaways 1. Define your social object 2. Design your translations 3. Enable legitimate peripheral participation 4. Become an obligatory passage point 5. Make meaning
  43. 43. Thanks! Twitter: @jyri

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  • the primary actor tries to establish itself as an obligatory passage point (OPP) between the other actors and the network, so that it becomes indispensable.\n
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  • Heterogeneous networks: relations that are simultaneously material (between things) and semiotic (between concepts).\nActor-network theory tries to explain how material–semiotic networks come together to act as a whole (for example, a school is both a network and an actor that hangs together, and for certain purposes acts as a single entity)\nSocial relations, in other words, are only ever in process, and must be performed continuously.\n
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  • “temporary absence or suspension of breathing, or shallow breathing, while doing e-mail”. \n
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  • On the creation side, addiction too: how many here feel you really should be tweeting more?\n
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  • Let’s look at the Ditto user interface again: you tap the button to share what you want to do.\n\nPoint 1: Simplicity (no typing)\n
  • This is how you create a new post on Ditto. If I want to select where I’m going, I can select the movie by tapping this link.\n
  • I was talking with some friends about going to see Source Code. So I picked it. Another one of my friends had already starred it, reinforcing my decision.\n
  • I wrote “tonight” to signal it was happening later tonight.\n
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  • Since I had shared it out to Twitter, I started receiving replies there too.\n
  • Today we launched a web version of the conversation threads and a short url, dit.to. Ditto makes it easy to make recommendations, and my decision was influenced by the replies I got.\n\nPoint 2: Fun (trophies)\n
  • I got the help I didn’t even know I needed!\n\nPoint three: Usefulness\n
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