1. ORM:
-

2. www.molinos.ru

3. ORM

4. Online reputation management
Репутационный
менеджмент
SERM
SEO
PR
ORM
Маркетинг
SMM

5. If a customer writes a negative review of your business, you
could ask some of your other customers who are happy with
your company to give a fuller picture of your business.
Susan Moskwa, Webmaster Trends Analyst
Thursday, October 15, 2009
www.googleblog.blogspot.ru/2009/10/managing-your-reputation-through-search.html

6. ORM
 

7. 
, , 

8. .

9. ,


10. .

11. ORM?
«»
2 812 603 

12. « ...»

13. «
,

14. . — ,
70%

15. ,
80%
.»
.. 

16. ORM
:

17.  :
13%
34%
53%
. 
yelp.com:
www.are.berkeley.edu/~jmagruder/Anderson%20and%20Magruder.pdf

18. ORM

19. 

20. 

21. 

22. 

23. www.ubersuggest.org
www.i­tt.com
www.imageraider.com
www.google.ru/alerts

24.  ,

25. 

26. .

27. 
, 

28. .

29. ORM-

30. , -

31.  PR-.
€

32.    ORM 

33. :

34.  .

35.    

36. .

37. 2-3
.
 ,
,
‚
.
ƒ ! 

38. .

39. ƒ

, 

40. .
„

41. 

42. ,
 , .

43. 
„ 

44. .
„ (VK, FB, TW, LI, FQ, G+, TU, etc.).
…
„†‡,

45. .

46.  , .
„ .

47. .

48. 
@


49. 

50. — 

51. .

.

52. ORM —

53. .

54. www.molinos.ru
www.facebook.com/soyome