YouTube serves 1billion unique viewers each month & receive 2million views per day, such a powerful platform cannot be ignore. This presentation intends to provide information about Youtube marketing.

1. YOUTUBE MARKETING
ENGAGEPLAY SHARE

2. 1 BILLION
WHY YOUTUBE ?
2 MILLION VIEWS PER DAY 1 MILLION
UNIQUE VISITORS EACH MONTH
SHARES PER DAY

3. 02:00 00:30
GENERAL RULE TO FOLLOW
“KEEP VIDEOS AS SHORT AS POSSIBLE”
2 MINUTES = FANTASTIC 30 SECONDS = AWESOME

4. 6USER SIGNALS GOOGLE LIKES TO SEE

5. LIKES &
DISLIKES
1

6. 2
COMMENTS &
LIKES & DISLIKES IN COMMENTS

7. 3
VIEWS
WITH EMPHASIS ON COMPLETE VIEWS OF THE VIDEO

8. 4
SHARES
VIEWERS PERFER SHARED CONTENT

9. 5
VIDEO REPLIES

10. 6
SUBSCRIBERS2.4 K
VIDEO SUBSCRIBERS
AIDS IN FUTURE RELEASES

11. 7 FUNDAMENTALS OF A CREATIVE STRATEGY FOR YOUTUBE

12. SHARE ABILITY
# 1
#ALSIceBucketChallenge

13. QUESTION:
“HOW WILL PEOPLE DESCRIBE THIS VIDEO ?”

14. “BILL GATES GOES ICE COLD”
#ALSIceBucketChallenege

15. CONVERSATION
# 2
#OldSpice

16. QUESTION:
“IS THERE AN ELEMENT OF SPEAKING DIRECTLY TO THE AUDIENCE ?”

17. “THE MAN YOUR MAN CAN SMELL LIKE !”
#OldSpice
Campaign
Reference:

18. INTERACTIVITY
# 3

19. QUESTION:
“IS THERE A WAY TO INVOLVE THE AUDIENCE IN THIS IDEA?”

20. WE. JUST. RUN
WE. JUST RUN.
#NIKE #WOMENSNIGHTRUN

21. CONSISTENCY
# 4

22. QUESTION:
“ ARE THERE STRONG RECURRING ELEMENTS TO THIS IDEA?”

23. OUTDOOR

25. “SHOW YOUR COLOUR”
BEATS BY DR.DRE

26. TARGETING# 5
#TIGIProfessionals

27. QUESTION:
“ IS THERE A CLEARLY DEFINED AUDIENCE ?”

28. “BY HAIRDRESSERS FOR HAIRDRESSERS”
#TIGIProfessionals

29. ACCESSIBILITY# 6
#SuperWoman

30. QUESTION:
“CAN EVERY EPISODE BE APPRECIATED BY A NEW VIEWER?”

32. COLLABORATION# 7
#TEDTalks

33. BILL GATES
-BILLIONAIRE PHILANTHROPIST
#GuestSpeaker #TEDTalks

34. MALCOM GLADWELL
- AUTHOR, DAVID & GOLIATH
#GuestSpeaker #TEDTalks

35. CASE STUDIES
REFERENCES

36. SAMSUNg #GALAXY11
“SUIT UP FOR GALAXY 11”

37. PRIMARY PLATFORM:
YOUTUBE

38. OBJECTIVE
COMMUNITY BUILDING &
ESTABLISHING AN EMOTIONAL CONNECT WITH THE CONSUMER

39. CoNCEPT
WE HAVE BEEN ATTACKED BY ALIENS & OUR FATE LIES IN THE HANDS OF TALENTED FOOTBALL PLAYERS
JUDGEMENT DAY HAS ARRIVED & A FOOTBALL MATCH WILL DETERMINE OUR EXISTENCE
1ST HALF 2ND HALF#1
SUPPORTING VIDEOS
VIDEOS
#2

40. YOUTUBE PAGE

41. RESULTS
70% 45%
INCREASE IN VIEWERSHIP INCREASE IN SUBSCRIPTION

42. PLATFORMS USED TO PUSH CONTENT

43. MC’DoNALDS
#MYBURGER

44. OBJECTIVE
“COMMUNITY BUILDING”
“PRODUCT DEVELOPMENT”
&

45. CoNCEPT
CROWDSOURCE THE PERFECT IDEA OF A BURGER FROM THE CONSUMER
ALLOW USERS TO VOTE FOR THEIR FAVOURITES , BEST BURGERS WILL BE ADDED IN THE MENU
INTRODUCTION OF THE IDEA
VIDEO

46. “CROWDSOURCING THE PERFECT BURGER”

47. “VOTE FOR THE PERFECT BURGER”

48. RESULT
55% 25%
INCREASE IN VIEWERSHIP INCREASE IN SUBSCRIPTION

49. PLATFORMS USED TO PUSH CONTENT

50. “DUMB WAYS TO DIE”
MELBOURNE METRO

51. OBJECTIVE
USING FEAR & DARK HUMOUR
RAISE AWARENESS ABOUT TRAINS SAFETY & LEVERAGE BRAND VALUE

52. CoNCEPT
SHOWCASE SERIES OF ANIMATED VIDEOS ABOUT DUMB WAYS TO DIE & RAISE AWARENESS
ABOUT TRAIN SAFETY
“SERIES OF ANMIATED VIDEOS”
VIDEO

53. PRIMARY PLATFORMS:
YOUTUBE ANDROID GAMES iOS GAMES

54. RESULT
38.2 M 40%
NO. OF VIEWS INCREASE IN SUBSCRIPTION

55. MOBILE GAME

56. GAMEPLAY

57. PLATFORMS USED TO PUSH CONTENT

58. KEY TAKEAWAYS
CREATE GOOD
CONTENT
SHARE IT WITH RELEVANT
COMMUNITIES & INFLUENCERS
INVOLVE & ENGAGE
VIEWER

59. “THANK YOU”
MOHNISH BAHAL
+91-9769267274