1. -MOHAMMED BADRUD DEEN
EXECUTIVE,ICAT.

2.  Lead time;
 Pricing;
 Relationship;
 Quality;
 General management.

3.  Agile manufacturing- weed out flaws at the
root level;
 SAM- improvement of SAM;
 SMV-efficiency (bulk orders);
 5S Concept- organize, neatness, cleaning,
std, discipline.
 Reduce re-work percentage;
 Improvement in cut to ship percentage;
 Value chain management;
 Supply chain management.

4.  Cost consideration- CMP(materials handling);
 Pricing policy;
 Pricing objective- Short term pricing, Long term
pricing.
 Niche marketing- ORGANIC products;
 Understand the right competition we are facing
which would help us to fix right price;
 Reduce operating cost-major reason is employee
turnover i.e; cost of recruiting, training(high);
 Value pricing the pro-customers(ex. timberland-
roughly 20%-2 mark-up);
 Green pricing/taxing - Trims;
 Win-win pricing as a last resort.

5.  Relationship manager- communication and
market knowledge and coaxing skills
 Value loss problem;
 Awareness about the market;
 Employee relationship(internal relationship)-
employee recreation programmes;
 Supplier relationship- vendor rating;
 Buyer meet;
 E-showroom;
 SEO’S.

6.  Quality circle -members meet to identify,
analyse and resolve work related problems;
 Quality week;
 Benchmarking;
 GAP analysis.
 Preventive maintenance;
 “Zero defect”;
 Sig sigma;
 Quality training;
 Knowledge management.

7.  SWOT Analysis;
 4 departments- designer, R&D, mktg.,
production should work very closely;
 HR department should work autonomous;
 Blockade of cash cycle;
 Introduce strategic management-
vision,mission,business
definitions,objectives,critical success factor.
 Training can be provided in lean period;
 Self-development programme-by senior
manager on saturdays.

8.  newsletter;
 Executive development;
 International conferences cum industrial
visits-mandatory to submit reports;
 FAQ’S of buyers;
 Improvise the showroom;
 Brand awareness-brand tagline.