5. Why to change?
“this goes beyond the question of
whether your company or brand
"should have a website" or a "blog",
but whether it is important for you
to be part of the web of signification
that creates the worlds that we live
in” Heaton (2008)
6. BBC Transformation Process into New Media
• BBC Call for Change
• BBC News’ Head of Development Simon Andrewes said
“We have a particular decline among the more down-
market audiences and particularly our younger audiences,
and it’s the younger audience in particular which you
sense are leaving television altogether. They’re just not
that interested in TV”.
• ‘Technology is anything invented after you’re born; for
young people it’s natural’. Fetishizing it may only draw
attention to just how uncool and desperate the newly
wired news executive is” (Norman Lewis, 2008).
7. BBC News Bombing 7/7
• social networking sites like LinkedIn, Facebook,
MySpace, Tumblr and Twitter, started being
used at the British Broadcasting Corporation
(BBC) News during the July 7, 2005 London
bombing attacks, commonly called “7/7”
• 2008 Mumbai terrorist attacks
• 2009 Iranian elections
• 2011 Arab Spring
8. The birth of BBC Future Media and Technology (FM&T)
• FM&T is the BBC group which provides innovative leadership in the fields of
future media, technology and media management. It has responsibility to
deploy finite, shared resources (technology teams, investment, archive
repositories etc.) to the maximum benefit of the whole BBC and successfully
deliver technology projects & programs.
• 5 Principles:
• Find - create the best navigation be that brands, portals, or metadata.
• Play - create the best gateways for example iPlayer and BBC Archive Trial.
• Share - create enhanced user engagement
• Enable - the BBC to meet its creative demands
• Transform - transforming the BBC through production modernization,
enhancing media management processes and, ultimately, the delivery of its
9. BBC New Media Timeline
• 4 November 1997– BBC News Online, a web-based news service, begins to
expand and become more popular.
• December 1997 – BBC Online, BBC's web presence, officially launched.
• BBC WebWise is the BBC's guide to the internet for computer beginners.
Created in 1998.
• 20 May 1999– The BBC's digital teletext service starts.
• 1 June 1999– BBC Knowledge starts broadcasting on digital services.
• September 1999 - BBC Red Button service was launched as BBC Text. It
was relaunched in November 2001 under the BBCi brand and operated
under this name until late 2008, when it was rebranded as BBC Red Button.
• 21 February 2007 - BBC World Service Tweeter page was launched.
• 25 December 2007– BBC iPlayer, an online service for watching previously
aired shows is launched.
June, 2008, complete transformation of the BBC Multimedia newsroom.
• 16 February 2016– BBC Three Channel closes and becomes an online-only
10. BBC Data-Net-Content Management
As Kevin Bakhurst (2011), deputy head of the BBC Newsroom,
highlighted in his talk at the International Broadcasting Convention that
social media currently has three key, highly valuable roles in our
• Newsgathering - it helps us gather more, and sometimes better,
material; we can find a wider ranges of voices, ideas and eyewitnesses
• Audience engagement - how we listen to and talk to our audiences,
and allowing us to speak to different audiences.
• A platform for our content - it's a way of us getting our journalism out
there, in short form or as a tool to take people to our journalism on the
website, TV or radio. It allows us to engage different and younger
11. BBC Data-Net-Content Management
• Data management (Prophetization and analysis of the user)
• In its annual report for 2008-2009, the BBC reported that its television
overall reach among the 16 to 34 years old audience has fallen by over 7
percent between 2003 and 2008, from 82.6 percent to 75.4 percent. The
data provided by the BBC also showed the amount of BBC television
viewing by teenagers have fallen from 39 minutes a day in 2003 to 24
minutes a day in 2008, a decline of nearly 40 percent in a five year period.
• The Future Media and Technology division have a range of strategies for,
as they say: ‘keeping the BBC relevant in the digital world’
• FM&T see it as the ‘4th
screen’, after cinema, television and internet. It is, as
they say, ‘personal, local and immediate’, with the widest possible reach for
keeping people connected, not least to the BBC, and to ‘essential
12. Content Management: User Generated Content (UGC)
• BBC News appears to believe it can only now survive if it does the people’s bidding
and adopts their modes of speec, (Fenton, 2010).
• In November 2006, the BBC News Channel launched the weekly half-hour Your
News, the first news program to be entirely based on emails and views sent in by
14. • BBC Genome Project
• The BBC Genome Project is a digitized
searchable database of program
listings from the Radio Times from the
first issue in 1923, to 2009 (BBC,
• In April 2006 the BBC gave the public
access to Infax the BBC's program
database. Infax contained around
• in December 2007. The front page of
the website is still available but in 2012
it was later replaced by the database
Fabric but is only for internal use within
19. • BBC Three is a British over-the-top internet television service
operated by the BBC, which launched on 16 February 2016.
• It is a replacement for the linear BBC Three television channel,
which was discontinued the same day. The service produces and
streams television and web series aimed at the demographic of 16–
34 year-olds, with a particular focus on comedy and documentary
programs (Walker, 2016).
20. Critical Issues: accuracy and credibility
• Roberto Coloma, Bureau Chief, Agency France Press (AFP) Singapore
claimed that the main risk of using social media for news gathering is
accuracy. As for news distribution, you lose control over your information
with each layer of transmission, as people condense, distort, interpret and
comment on variations of the original report.”
• David Millikin, Editor in Chief, Agence France Presse (AFP) North America
said that in news gathering, it is difficult verifying the origin of the source
• Meanwhile Richard Sambrook, former Director of Global News at the BBC
said social media should not make us forget the value of journalistic
credibility - the value of trusting someone to bear witness to an event.
“Bearing witness is a journalist’s job. This is something technology cannot
21. • BBC on Viber and WhatsApp
• On WhatsApp, the BBC is rolling out
“Young, Angry and Connected,” stories
about young Africans who feel
marginalized but are using platforms like
WhatsApp and social media to get their
voices heard. Three-minute-long video
clips will be pushed out daily over the
course of a week starting March 7. The
footage will be available online in its
entirety at the end of the week.
• The BBC News was responding to the technological change
effectively especially with its creation of the huge BBC Future Media
& Technology division in order to cope and keep BBC News more
relevant to the digital world.
• Social media has enabled BBC News to promote the idea of a
public sphere. And make the world looks free by hearing new and
different voices from young small groups.
• Social media challenges journalism in providing more tools and
means for news gathering and distribution. Journalism is highly
effected by social media and possibly transformed and still