1.
#LinkedInMktg
Guide To
Personal & Business Marketing

2.
Consumer evolution & LinkedIn
Personal & Business Marketing
On LinkedIn
How To Measure Success

3.
Your buyers’ behavior is forever changed
#LinkedInMktg

4.
The buyer’s process has changed
#LinkedInMktg
4
89 57
% 97
Of the buying process
happens before sales
Rep get involved
%
Of the time cold
calls do not work
%
of consumers begin searching
for products and Services
using a search engine

5.
#LinkedInMktg
Target & Connect
The Right People
Build a
Professional
Brand
Create a
Relationship
5
Three new keys
to success:

6.
#LinkedInMktg 6

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#LinkedInMktg
7
LinkedIn: Worlds largest professional network
North America:
100M+
Latin America
and Caribbean:
20M+
Europe, Middle
East and Africa:
50M+
Asia Pacific:
50M+
Australia:
5M+
Members
Worldwide
+2 new
Members Per Second
180M+
Monthly Unique Visitors
300M+

8.
Largest business &
professional Social
Network.
Why ?
Your Targeted customer
are there for business &
Career Opportunities.
Tools to Brand &
Position Yourself &
Your Business.
Discover new business and
professional opportunities.
#LinkedInMktg 8

9.
Watch Video: Why Use LinkedIn To Start Your Career
#LinkedInMktg 9

10.
Identify Your Goal on LinkedIn ?
1 Attract Business Clients
2
3
Hire People
Get a Better Job
4 Expand Your Network.
#LinkedInMktg 10

11.
#LinkedInMktg
Consumer evolution
Marketing On LinkedIn
Our team’s approach

12.
#LinkedInMktg
3 Keys to Marketing Success on LinkedIn
1 2
Attract Engage Convert
Build a Great Profile
Win Search Ranking
Keep Your Privacy
Company Page
Networking
Groups
Online Visibility
Call To Action
Lead Generation
Mail List
Direct Offers
12
3
Measure and optimize

13.
3 keys to Marketing Success on LinkedIn
3
1 2
Attract Engage Convert
Networking
Groups
Online Visibility
Measure and optimize
Build a Great Profile
Win Search Ranking
Keep Your Privacy
Company Page
Call To Action
Lead Generation
Mail List
Direct Offers
#LinkedInMktg 13

14.
Build a Great Profile
#LinkedInMktg 14

15.
Watch Video: Great Tips To Build a Great LinkedIn Profile
#LinkedInMktg 15

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Win First Impression
#LinkedInMktg 16

17.
Profile Headline
#LinkedInMktg 17

18.
Watch Video: How To Show Your Value on Linkedin
#LinkedInMktg 18

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Tell a Story
#LinkedInMktg 19

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Use Profile Summary & Experience To Tell Your Story
#LinkedInMktg 20

21.
Show Credibility
#LinkedInMktg 21

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4 Keys To Gain Credibility
1 2 3 4
Recommendations
Projects
Portfolio
Skills &
Endorsement
#LinkedInMktg 22

23.
Win Search Ranking
Completed Profile
Keywords
Network
#LinkedInMktg 23

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Keep Your Privacy
#LinkedInMktg 24

25.
Company Page
Build Your Business Identity
#LinkedInMktg 25

26.
Build Your Business Identity
Discoverable
through search
Attract a unique set
of followers
Deliver content through
Company Updates and
Sponsored Updates
Two-Column content feed to
bring content front and center
Key Features
#LinkedInMktg 26

27.
Watch Video: How To Set a Company Page
#LinkedInMktg 27

28.
Share Content
#LinkedInMktg 28

29.
Watch Video: 3 Tips To Promote Company Page
#LinkedInMktg 29

30.
3 keys to Marketing Success on LinkedIn
3
1 2
Attract Engage Convert
Networking
Groups
Online Visibility
Measure and optimize
Build a Great Profile
Win Search Ranking
Keep Your Privacy
Company Page
Call To Action
Lead Generation
Mail List
Direct Offers
#LinkedInMktg 30

31.
Networking
How Linkedin Works & How To Gain Benefits from Network
#LinkedInMktg 31

32.
Grow Your Network
#LinkedInMktg 32

33.
Personalize Your Message
#LinkedInMktg 33

34.
Keep in Touch
#LinkedInMktg 34

35.
Export Connections To Excel
#LinkedInMktg 35

36.
Groups
Stay Engaged with your Customers
#LinkedInMktg 36

37.
Join The Right Group
#LinkedInMktg 37

38.
Check Group Statistics
#LinkedInMktg 38

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Join Discussions
#LinkedInMktg 39

40.
Add Value & Prove Thought Leadership
#LinkedInMktg 40

41.
Create Your Own Group
#LinkedInMktg 41

42.
Online Visibility
Add Value To Your Network
#LinkedInMktg 42

43.
3 keys to Marketing Success on LinkedIn
3
1 2
Attract Engage Convert
Networking
Groups
Online Visibility
Measure and optimize
Build a Great Profile
Win Search Ranking
Keep Your Privacy
Company Page
Call To Action
Lead Generation
Mail List
Direct Offers
#LinkedInMktg 43

44.
Call To Action
Ask customers To Take an Action
#LinkedInMktg 44

45.
Lead Generation
Give Them a Reason To Dolt
#LinkedInMktg 45

46.
Mail List
Build Your Tribe
#LinkedInMktg 46

47.
Direct Offers
Offer a Solution for Their Problem not just a Product or Service
#LinkedInMktg 47

48.
Watch Video: Get Started with Sponsored Updates
#LinkedInMktg 48

49.
#LinkedInMktg
Consumer evolution & LinkedIn
Personal & Business Marketing
On LinkedIn
How To Measure Success

50.
3 keys to Marketing Success on LinkedIn
3
1 2
Attract Engage Convert
Networking
Groups
Online Visibility
Measure and optimize
Build a Great Profile
Win Search Ranking
Keep Your Privacy
Company Page
Lead Generation
Mail List
Direct Links
Ads
#LinkedInMktg 50

51.
Profile Views
#LinkedInMktg 51

52.
Profile Ranking
#LinkedInMktg 52

53.
Weekly Invitations Average!!
#LinkedInMktg 53

54.
Company Page Insights
#LinkedInMktg 54

55.
Watch Video: Get Insights with Company Page Analytics
#LinkedInMktg 55

56.
#LinkedInMktg
3 Keys to Marketing Success on LinkedIn
1 2
Attract Engage Convert
Build a Great Profile
Win Search Ranking
Keep Your Privacy
Company Page
Networking
Groups
Online Visibility
Call To Action
Lead Generation
Mail List
Direct Offers
56
3
Measure and optimize

57.
#LinkedInMktg
Mohamed Yasser
Personal Branding Coach / Trainer |
Helping You Stand Out of Market Crowd
To Get Better Career & Business Opportunities.
Learn More Tips About
Personal & Business Marketing on LinkedIn
Connect With Me

58.
#LinkedInMktg
Thanks