1. 1
1. Executive summery
In designing a research, that the purpose of the study is understand of Sri Lankan the
benefits regular exercise and physical activity regardless of consumer age, gender or physical
ability are hard to ignore source by a using questionnaire.
Consumer research can also be divided in terms of qualitative and quantitative perspective. In
this research we have consisted both because in reality there is a great amount of both
qualitative and quantitative consumers research data collected by researchers. My question
explain about characteristics, unique features, attributes and benefits and
Factors that influence making the final decision of existing and potential customers
The assignment is designed to assess the application of theory and knowledge gained in the
above consumer behavior. The result indicate that the majority of the existing and potential
customers.

2. 2
2. Methodology
This study about understand of Sri Lankan the benefits regular exercise and physical
activity regardless of consumer age, gender or physical ability are hard to ignore source by a
using questionnaire .
Customer samples and data collection
Random sample – a member of the population is selected at Colombo metropolitan area of
two random samples has enrolled in research.
Existing customer - 30 samples
Non customer - 30 samples

3. 3
3. Introduction
Gymnasium is very strong in its research & development and at present the company is
rigorously engaged into developing new gym service and solutions with a special focus on
existing and potential consumers. Currently our company is planning to open new gym
center.
Description of research with the benefits regular exercise and physical activity regardless of
consumer age, gender or physical ability are hard to ignore. Many people have started up
their activity partly or entirely based on gym center. The way people conduct their activity
has changed dramatically and it also affects the way they do marketing as well however, gym
center likes equipment, trainer and legal agreement.
Some questionnaires are analyses by with Microsoft excel.

4. 4
4. Findings
4.1 Questionnaire for existing consumer
Question – 1, 2
There is 70% consumer favorable attitude for the gymnasium. Other 30% exiting consumers
is unfavorable attitude. Existing 35% consumers go to gym center daily. 65% consumers
don’t go to the gym centers daily.
Question – 3
Nine Consumers select first place weight loss exercise. Eight Consumers select running
exercise. Belly fat is selected by six consumers.
0
10
20
30
40
50
60
70
80
Favorable
attitude
Un favorable
attitude
daily use not daily
Q-01 Q-02
Series1
Series2
0
1
2
3
4
5
6
7
8
9
10
Weight loss Jogging Running belly fat Biceps

5. 5
Question 4, 5
8 Consumer got personal training before and 22 consumers did not get personal training.
There are 18 consumers are joint a long time ago.
Question 6, 7
0
5
10
15
20
25
Personal
training
Non personal
training
Long time
consumers
Few day
consumers
Q-04 Q-05
0
5
10
15
20
25
Health Un health Trininer
need
Trininer
no need
Q-06 Q-07

6. 6
18 consumers think that gym center is good for the health. Most of consumer need a trainer
but 35% consume are avoiding trainer.
Question – 08
Health benefits Gymnasium equipment which made in Sri Lanka are high and normal in
Quality for answer of existing consumers.
Question – 09, 10
More consumers a spend money rupees between 3001 and 5000 for gym center ever for every
months. Current consumers are very satisfied level with gym centers.
Strongly Satisfied
Somewhat Satisfied
Neither Satisfied non
Satisfied
Somewhat disatisfied
Strongly disatisfied
0
2
4
6
8
10
12
14
16
18
Rs.500–Rs.1,000
Rs.1,001–Rs.2,000
Rs.2,001–Rs.3,000
Rs.3,001–Rs.5,000
Rs.5,001above
StronglySatisfied
SomewhatSatisfied
NeitherSatisfiednon
Satisfied
Somewhat
disatisfied
Stronglydisatisfied
Q-09 Q-10

7. 7
Question - 11
35% Current customers select equipment, 28% consumers need trainer and 20% consumers
need good place for gym center.
Time
Price
Place
Trainer
Equipment

8. 8
4.2 Questionnaire for potential customer
Question-1, 2, 3, 4
Consumer’s favorable attitude of gymnasium centers. 80% consumers are unfavorable and
20% consumers are favorable.75% consumers already gone to gym. But not now, they want
trainer. Other 25% Consumers who never been to gym yet, they may go if they get good
trainer. There are same percentages of consumers who like two joint gyms as well as not like
to join.
Question-5, 6
0%
20%
40%
60%
80%
100%
0
2
4
6
8
10
12
14
16
18
20

9. 9
More consumers like to spend rupees between 2001 – 3000. Consumers like new gym in
their area.
Question – 07
Future consumer’s important need trainer, equipment, place.
Time
Price
Place
Trainer
Equipment

10. 10
5. Findings and Conclusion
According to the findings after conducting a pilot study, if we consider about 30 sample
household they have different attitudes towards this energy saving principles.
Existing consumers
There is consumer favorable attitude for the gymnasium. But that gym canter fulfilled
consumer delight. There is a problem trainer qualification low, no advice service, very short
time opening and haven’t some best gym equipment.
Potential consumers
Future consumers like a gym center. All of future consumers undertook benefit of gym but
there is major problem time, and some consumer’s entertainments reducing consumer gym’s
interest.
.

11. 11
6. Recommendation
Customer required various ideas to develop and improve our Gym center. so we want to
consider the some information
 Maintenance best practice
 Establishing legal agreements and relationships.
 Encouraging users, staff and volunteers to be proactive in promoting a safe
environment in the gym
 Establishing and documenting gym policies and procedures so that all who use the
gym have access to them either at the gym or online
 Taking out an insurance policy
 Training and protecting gym users, staff and volunteers
 having a person or committee that takes responsibility for reducing risks
 implementing systems to support risk management practices (e.g. reporting hazards,
incident reports, emergency evacuation plan)
 Creating and documenting a safety checklist and a signage checklist for the gym
including a signed maintenance log for each piece of equipment.
 Equipment should be set out to ensure that all exercise areas contain safe working
spaces and that user numbers do not hinder the safe and effective use of the training
equipment. User numbers may need to be restricted if space is limited.
 All equipment should be mechanically sound and installed and operated in accordance
with the manufacturer’s instructions and standards.
 All equipment should be routinely serviced. Maintenance checks should be
undertaken on a daily or weekly basis according to the manufacturer’s
recommendations and gym usage. A signed logbook to document this process should
be kept for each piece of equipment

12. 12
7. Appendix
7.1Existing consumers
Objective of the Questionnaire
Dear sir/madam
I am a new recruited Business Development Executive in a Gymnasium. Operate in Colombo
Metropolitan areas and here by enclosed a questionnaire to my research “the health benefits
of regular exercise and physical regardless of your age, gender or physical ability are
hard to ignore”. Therefore, I hope, all of you will spend few minutes of your valuable time
to fill this and make this research project success.
A.M.Azhar
Thanks & Regards,
Name: …………………………………………………….
Place: ……………………………………………………..
Note: please tick ( ) appropriate box, if shows your opinion for the statement
1. What is your attitude towards Gym?
• Favorable attitude
• Unfavorable attitude
2. Do you go Gym center daily?
• Yes

13. 13
• No
3. What types of exercise are better for weight loss? Please rank them by placing “1” for
the most important, “2” for the next, and continuing until you have ranked all the aspects.
Exercise Rank
Weight loss
Jogging
Running
Belly fat
Biceps
4. Do you get free personal training before?
• Yes
• No
5. Do you have already membership in gym.
• Yes
• No
6. What do you think of gym body?
• Health
• Unhealthy
7. Do you need personal trainer
• Yes
• No

14. 14
8. what extent you will agree if I say “health benefits Gymnasium equipment which made in
Sri Lanka are high in Quality”
• Strongly agree
• Somewhat agree
• Neither agree nor disagree
• Somewhat disagree
• Strongly disagree
9. How much is your current average expense on Gymnasium?
• Rs.500 – Rs.1,000
• Rs.1,001 – Rs.2,000
• Rs.2,001 – Rs.3,000
• Rs.3,001 – Rs.5,000
• Rs.5,001 above
10. How satisfied are you if we will open gym center?
• Very Satisfied
• Somewhat Satisfied
• Neither satisfied not Dissatisfied
• Somewhat Dissatisfied
• Very Dissatisfied
11. I would like to know the important aspects you consider when using a Gymnasium center.
Please rank them by placing “1” for the most important, “2” for the next, and continuing
until you have ranked all the aspects.
Attribute Rank
Time
Price
Place

15. 15
Trainer
Equipment
12. How many hours do you take excise out at Gymnasium center a day?
• 5 minute - 15 minute
• 16 minute - 30 minute
• 31 minute 1 hour
• 1 hour – 02 hour
• Above 02 hour
13. What equipment do you like for your Gymnasium center? Please rank them by placing
“1” for the most important, “2” for the next, and continuing until you have ranked all the
aspects.
Equipment Rank
Treadmills
Cross Trainers
Rowing Machines
Weights & Bars
Exercise Bikes
Multi Gyms
14. How do you exercise gym?
• Self
• Training resource
15. What kind of person like gymnasium
• Non Attitude person
• Attitude person
16. What clarifications is your trainer having?

16. 16
…………………………………………………………………………………………
……………………………………………………..…………………………………..
…………………………………………………………………………………………
17. What benefit do you expect from Gym centers?
………………………………………………………………………………….…….
………………………………………………………………………………………..
………………………………………………………………………………….…….
18. What exercise do you want more
………………………………………………………………………………….…….
………………………………………………………………………………………..
………………………………………………………………………………….…….

17. 17
Thank you very much for your cooperation
7.2 Potential customers
Objective of the Questionnaire
Dear sir/madam
I am a new recruited Business Development Executive in a Gymnasium operated with
Colombo Metropolitan areas and here by enclosed a questionnaire to my research “The
health benefits of regular exercise and physical regardless of your age, gender or
physical ability are hard to ignore”. Therefore, I hope, all of you will spend few minutes of
your valuable time to fill this and make this research project success.
A.M.Azhar
Thanks & Regards,
Name: …………………………………………………….
Place: ……………………………………………………..
1. What is your attitude towards Gym?
• Favorable attitude
• Unfavorable attitude
2. Do you go the Gym center before?
• Yes
• No

18. 18
3. If you would like to go gym center, do you want a trainer?
• Yes
• No
4. Do you like to joint with Gym center
• Yes
• No
5. If you like to joint with gym center, how much do you expense for every month in your
income?
 Rs.500 – Rs.1,000
 Rs.1,001 – Rs.2,000
 Rs.2,001 – Rs.3,000
 Rs.3,001 – Rs.5,000
 Rs.5,001 above
6. How do you satisfied? If we start a new gym center in your village?
• Very Satisfied
• Somewhat Satisfied
• Neither satisfied not Dissatisfied
• Somewhat Dissatisfied
• Very Dissatisfied

19. 19
7. I would like to know the important aspects you consider when using a Gym center.
Please rank them by placing “1” for the most important, “2” for the next, and continuing
until you have ranked all the aspects.
Attribute Rank
Time
Price
Place
Trainer
Equipment
8. What do you think of gym body?
………………..………………………………………..…………………………………
…………………………………………………………………….…………………..…
…………………………………………………………………….……………………..
9. What benefits do you expecting from Gymnasium center?
…………………………………………………………………………………..……
…………………………………………………………………………..……………
………………………………………………………………………………..………
10. What do you think about benefit of Gymnasium?
………………………………………………………………………………..……
………………………………………………………………………………..……
……………………………………………………………………………......………
11. To what extent you will agree if I say “health benefits Gymnasium equipment which
made in Sri Lanka are high in Quality”

20. 20
• Strongly agree
• Somewhat agree
• Neither agrees nor disagrees
• Somewhat disagree
• Strongly disagree
12. . What equipment do you like for your Gym center? Please rank them by placing “1”
for the most important, “2” for the next, and continuing until you have ranked all the
aspects.
Equipment Rank
Weight loss
Cross Trainers
Rowing Machines
Weights & Bars
Exercise Bikes
Multi Gyms
13. How do feel about the gym center working in Sri Lanka
• Good
• Average
• Bad
14. What kind of person like gym
• Non attitude person
• Attitude person
15. Do you think that gym centers prices adjustable?
• Yes

21. 21
• No
16. What is your opining about gym?
• ………………………………………………………………………………………
…………………………..…………………………………………………………..
……………………………………………………………………………………....
17. Why don’t you go to gym center?
• ……………………………………………………………………………………...…
……………………………………………………………………………………….…
……………………………………………………………………………….…............
18. What is the best way to spend free time
• Doing gym
• Watching film
• Reading newspaper
• colleting stamps
Thank you very much for your cooperation