1. Usability & User Experience

3. Web usability is about making your website in such a way that your site users can find what they're looking for quickly and efficiently.

5. To give the correct choices to the users, in a very obvious way.

6. To remove any ambiguity regarding the consequences of an action e.g. clicking on delete/remove/purchase.

9. Efficiency of use : Once an experienced user has learned to use the system, how fast can he or she accomplish tasks?

10. Error frequency and severity : How often do users make errors while using the system, how serious are these errors, and how do users recover from these errors?

11. Subjective satisfaction : How much does the user like using the system?

12. Memorability : If a user has used the system before, can he or she remember enough to use it effectively the next time or does the user have to start over again learning everything?

14. A web usability redesign can increase the sales/conversion rate by 100% (source: Jakob Nielson )

16. The level of satisfaction an average user gets form a product.

17. Satisfaction is related to how user:

18. 1- like the product

19. 2- understand the product

20. 3- use the product

23. Usability answers the question, “Can the user accomplish their goal?” with effectiveness, efficiency, and satisfaction about the results.

24. User Experience answers the question, “Did the user have as delightful an experience as possible doing so?”.

25. User Experience takes far more effort to do well, but the results have far better impact.

27. Consumer are lazy ..and getting lazier.

28. Users are usually under time pressure.

29. Make obvious what is clickable

30. People don't read web pages, they scan them

31. Too hard to find the Back & start again Button

34. Next, users move down the page a bit and then read across in a second horizontal movement that typically covers a shorter area than the previous movement. This additional element forms the F's lower bar.

35. Finally, users scan the content's left side in a vertical movement. Sometimes this is a fairly slow and systematic scan that appears as a solid stripe on an eyetracking heatmap. Other times users move faster, creating a spottier heatmap. This last element forms the F's stem.

38. “get rid of half of the words on each page, then get rid of half of what is left”

39. Use searches as long as the results are relevant and well presented.

40. Make what I want available when I want it, and where I want it in the form I want it.

41. Break pages into clearly defined areas

42. Don't put unnecessary images and avoid using too much colors.

44. Don’t waste my time

45. Much of our web use is motivated by the desire to save time. As a result, web users tend to act like sharks. They have to keep moving or they’ll die.

46. Make less choices.

48. Use it to create structure.

49. Whitespace is attractive.

52. What are the major sections of this site?

53. What are my options at this level?

54. How can I search?

55. “People wont use your website if they cant find there way around it.”

57. What do they have here?

58. What can I do here?

59. Why should I be here and not somewhere else?

60. Where do I start?

62. I thought _______ meant something else?

63. Can I click on it? “should I click on it?”

64. If something is not a link, don't underline it.

66. Lost ->people leave

67. Too hard to read -> people leave

68. Don't understand what to do next -> people leave

69. To much to do -> people leave

72. 3- forcing sign-in to browse.

73. 4-page element that look like advertising.

74. 5-bad search

78. Mineeds

79. yahoo