O slideshow foi denunciado.
Utilizamos seu perfil e dados de atividades no LinkedIn para personalizar e exibir anúncios mais relevantes. Altere suas preferências de anúncios quando desejar.

Crowdfunding - Zoomaal

If you are struggling with crowd funding campaign we are here to help!
If you need help marketing your campaign send me a message via my contact information

Crowdfunding - Zoomaal

  1. 1. Crowdfunding How to start a successful campaign using Zoomaal Mohammed H. Alafifi E-Marketer
  2. 2. mohafifi84@Hotmail.com /malafifi /in/malafifi @malafifi mohafifi84 Mohammed H. Alafifi •MSc in Computer Engineering from VUB •Academic Lecturer in theUniversity Collegeof Applied Sciencesin Entrepreneurship and E-Commerce •Trainer in Entrepreneurship and Freelancing •E-Marketer, SEO, SEM
  3. 3. Agenda  Startup Financing  What is Crowd funding?  What is a Funding Portal?  Which platform?  Why Crowd funding  Types of Crowd funding  The 9 stages of Crowd funding  Zoomaal
  4. 4. Startups Financing  Bootstrapping  3 Fs: Friends , Family, Fools  Angel Investors  Venture Capitals  Incubators  Crowdfunding
  5. 5. What is Crowd funding?  A method of raising capital through the collective effort of friends, family, customers, and individual investors.  It’s means of funding that allows individuals to make their ideas a reality with the power of the crowd.  The funding campaign is conducted online using crowdfunding sites.
  6. 6.  Through crowdfunding, individuals are able to invest in entrepreneurial start-ups through an intermediary, such as a broker- dealer or a “funding portal.”
  7. 7. What is a Funding Portal?  A funding portal is a website, also called a “platform,” that advertises the investment opportunities and facilitates the payment from the investor to the issuer.  Some portals advertise a variety of investment opportunities on one website, allowing the investor to select one or more projects in which to invest.
  8. 8. Which platform?
  9. 9. Why Crowd funding  Idea validation!  Allow for changes throughout  Build a community of connections  Tons of free marketing  Massive outreach
  10. 10. The 9 stages of Crowd funding  Successful campaigns take at least 3 months of pre-launch activities:  Business Planning  Intellectual Property  Social Media  Public Relations  Campaign Strategy  Networking  Team Building  Website Development  Profile & Video
  11. 11.  Abdulla Absi  23 years old  6 startups!
  12. 12. All or nothing  Every project campaign must have a funding goal and a deadline. If you aren't able to reach your funding goal by the deadline, all the money will be returned back to the original funders.  However, you are able to divide your goal into Milestones by setting your minimum goal, and explaining what you will be able to do when you reach it, and your overall goal and what else you will be able to do when you reach it.  You can also set other milestones in between your initial and your final goals. You will be able to collect all funds that match or exceed your first milestone.
  13. 13. Projects only  A project should have a defined goal and should not be open-ended.  Some examples of projects that are eligible to crowdfund on Zoomaal are: writing a book, creating a prototype for a product, making a short- documentary, or starting a community developmental project.
  14. 14. Must be an accepted category  Zoomaal accepts projects that fall within the following categories: • Animation & Comics, • Architecture & Design, • Arts, • Community, • Dance, • Education, • Environment, • Fashion, • Films & TV, • Food, • Games, • Inventions, • Live & Social Events, • Missions & Endeavors, • Music, • Photography, • Research, • Software & Web, • Theater, • Writing & Poetry.
  15. 15. No personal funding  Zoomaal does not allow projects that request funding for personal goals. E.g. buying a new laptop, or paying university tuition fees.  However, if you are, for example, going to the Himalayas to put your country flag there, this is counted as an endeavor that doesn't just benefit you and can be posted on Zoomaal.
  16. 16. No charity  Zoomaal defines a charity project to be unsustainable, and collecting funds to give them away to a certain group of people or for a certain cause without any maintainable outcomes.  Our mission is to promote innovation, creativity & sustainable development in the Arab world that is why we do not accept charity projects.  Zoomaal also welcomes projects by NGOs and Nonprofits that have impactful and sustainable outcomes.
  17. 17. No prohibited content  Zoomaal does not accept projects that encourage the consumption of alcohol or tobacco, directly call for political or religious movements, or pornographic content.
  18. 18. Why Zoomaal?
  19. 19. http://www.zoomaal.com/projects/samarmediayourc/2274?ref=68851107
  20. 20. https://www.indiegogo.com/projects/send-gazan-entrepreneur-study- advance-her-business--2#/
  21. 21. http://www.zoomaal.com/projects/this-toothbrush/485?ref=68851107
  22. 22. Zoomaal Fees
  23. 23. Payment  Zoomaal supports PayPal, Master Card, Visa, American Express, Discover, Cashi UKash, Cashna, DixiPay, FelixPay, Onecard, CashU, filspay, cash united, etc.
  24. 24. How to start?  Plan your month carefully  Plan your days!  Have fun!
  25. 25. Website / Landing Page  Website / Landing page  Content is a key  A sales page  Customer acquisition, Email list  HQ Videos, pictures, testimonials  get emails!  Lead magnet: A valuable give a way in exchange for email
  26. 26.  Facebook!
  27. 27. Grow with Hype  Do a countdown until your launch date At 3-5 weeks out, count down each week At 3-5 days out, countdown each day
  28. 28. Have Fun!

×