2. Real Estate
Business in Sylhet

3. Mr. Shamsu Uddin (Shakib)
Lecturer
Department of Business Administration
Leading University, Sylhet.

4. Innovators
Group Members
Name of the Members ID No.
Moez Al Azim Ansary 1101010183
Md. Salman Islam 1101010154
Farjena Begum 1101010237
Smita Dey 1101010197
Badrul Amin Munna 1101010164
Ashique Ibn Nizam 1101010190

6. Customers’ behavior is driven by
Depending on thewhich buy, sell
The business followings
various forces. That are Customer’s
and rent real property like
• Types of apartment
Organizations engagedcondition,
Economic isincalled
real-estate
Allchoice,are real Facilities TheyReal
companies are good.
business building companies.
land,
• Preference & estate
Motivation,& gas in their , Personality,
• Water Self-concept
are difference supply business
Estate business
Culture, Social class, Family
type, Plan Developmentoffer,
• Quality etc. design, Limited ....
Next service,
etc.
location selection etc .
Depending on the followings
(NPDL)
 Batayan Shahjalal Developers Ltd.
• Post purchase Satisfaction
Customers believe DCs
 Merlinepurchase Actions
• Post Builders (PVT.)Ltd.
•Post purchaseto own real
help them
 Royal Homes Limited
use
 North Surmaestate. (Pvt.) Ltd.
Syndicate

8. Merline Builders (Pvt.) Ltd.
Some real estate companies’ profiles are given in brief . . .
Batayan Royal Homes Limited Ltd. Ltd.
Batayan Shahajalal Developers Ltd.
NorthShahajalal Developers
North Royal Homes Limited Ltd.
Surma Syndicate (Pvt.)
Surma Syndicate (Pvt.)
EstablishedMerline Builders (Pvt.) Ltd.
It is a multiMerline Builders (Pvt.) Ltd.
Established::dimensionalcompany. But, it mainly focuses on
2011
2011
It is a multidimensional company. But, it mainly focuses on
Established: 2005 It is a Apartment Developer andbetweenlocal
Business Type: Residential Apartment Developer andSeller
Business Type: Residential joint venture company Seller
Established: 2005 It is ajoint venture company between local
land development.
land development.
Giving Importance on (Non Started with Bangladeshi). design. 100
Giving Importance onlocation andwithabout architect design. 100
ItBangladeshi& NRBs (NonResidence Bangladeshi).
Itconduct business nationally. Started modern 1100 projects, now
Bangladeshi & NRBs location and modern architect
conduct business nationally. Residence about 1100 projects, now
are completed & about 200 are Moholla Jornarpar,ofthem.
are completed & payra Dorga under construction ofSylhet.
Location: 27/2 about 200 areMoholla Jornarpar,Sylhet.
Location: 27/2 payra Dorga under construction them.
Contact ::0821-722733, 01611 197010
Location: 0821-722733, 01611 197010
Contact
Location:
BusinessType: Business andand Residential Apartment Developer.
Business Type:www.shahjalaltower.com
Business Residential Apartment Developer.
BusinessType: Business andand Residential Apartment Developer.
Business Type:www.shahjalaltower.com
Business Residential Apartment Developer.
Web Address:
Head Address:
Web Office:Royal Homes Limited
Head Office:Royal Homes Limited
E-mail:Bhaban, Mirboxtula, Sylhet 3100, Bangladesh.
E-mail:info@shahjalaltower.com
Shefa info@shahjalaltower.com
Shefa Bhaban, Mirboxtula, Sylhet 3100, Bangladesh.
Location:Merlin Tower (11th floor),
Location:Merlin Tower (11th floor),
Location:
Location:
Head Office: SurmaTower. Bangladesh. +88-01713363666
Project: Shahajalal Tower (62830281,
Subidbazar, Sylhet, (6th floor)
Head Office: SurmaTower. Bangladesh. +88-01713363666
Subidbazar, Tower th floor)
Project: Shahajalal Sylhet,
Contact: +88-0821-726760, 2830281,
Contact: +88-0821-726760,
Email: 0821-712260,Point, Moholla Jornarpar, Sylhet.
info@royalhomesltd.com Sylhet.
27/2Surma Dorga V.I.P. Road, Sylhet.
27/2Surma Dorga Moholla
payra Point, V.I.P. Road,
Email: info@royalhomesltd.comJornarpar, Sylhet.
payra
Contact: 0821-712260,01977660001~10
Contact: 01977660001~10
Wed Address: www.royalhomesltd.com
Wed Address: www.royalhomesltd.com
Contact: Merlin Tower, Tasmia Tower, Sharmin Jumana Tower, Mayesha
Contact:0821-723373, 01715 598732
Projects: 0821-723373, 01715 598732
Projects: Merlin Tower, Tasmia Tower, Sharmin Jumana Tower, Mayesha
Tower, Naza Tower, Tahsin Tower ,,Ayesha3000plots
Project ::Royal City with more than 3000 plots
Project Royal City with more than Tower etc.
Tower, Naza Tower, Tahsin Tower AyeshaTower etc.
Project: Surma Tower
Project: Surma Tower

9. All the companies are providing good facilities to their
customers. They differentiate themselves from each other
by .....
 Business Strategies
 Business Type (NPDL is service based, MBL is apartments &
. RHL is land developer)
 Architect design of apartments
 Location Selection
Merline Builders (Pvt.) Ltd. & Royal Homes Limited have
good reputation in Sylhet as real estate company. NPDL is
famous for architect & engineering designing.

10. In Real estate baseness Customers’ behavior is depending on
Internal & External forces...
Internal forces External forces
 Consumer Choice
 motivation,  Reference Group
 knowledge and learning,  Culture
 Attitudes,
 self-concept,  Social Class & Family
 personality and lifestyle.

11. There are two types of perception ...
Positive
Negative


12. In real estate business customers’ post purchase
behavior is depending on. . .
Post purchase Satisfaction
Post purchase Actions
Post purchase use.

13. Customers’ attributes are depending on ...
Budget
Types of apartment
Preferable Facilities in an Apartment
Augmented Expectation
Water and Gas Supply
How customers determine about quality
Preference between apartment and land
Location

14. Both Real Estate Companies & their Customers select location
focusing on . . .
 Popularity of area
 Environment of area
 Society
Business areas
 Highway
 Facilities to live

15. In buying of Apartments, customers should aware
about . . .
 Used raw materials
 Life time of the building
 Certificate of Government permission
 Foundation of the building
 Facilities that related to the apartment
 Fire protection system

16. Our discussion on ‘Real Estate Business in Sylhet’
provides knowledge about real estate companies and
businesses in Sylhet, and their customers.
Here we know the real estate companies’ business
strategies to differentiate and make popular them.
Their business type. Customers’ behavior to buy
apartments & their post purchase behaviors and
awareness.