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Regional Technology Planning Team Report

            SOUTH CENTRAL OZARK
             BROADBAND STUDY
                                           July 2011
RESIDENTIAL STUDY BACKGROUND

 Survey mailed May 2011
 4000 homes randomly sampled.
     491   returned surveys/12% response rate
   400 returned surveys analyzed
     Provides   margin of error of ± 5 percentage points
RESIDENTIAL STUDY: WHO RESPONDED

    County          Frequency    % of Total    County pop as % of
                                 respondents   Total SC Ozark
                                               Region Population

    Howell             186           47%              32%
    Texas               102          26%              20%
    Wright              66           17%              15%
    Oregon              13            3%               8%
    Shannon             10            3%               7%
    Douglas              8            2%              11%
    Ozark                5            1%               8%


  NOTE: 3% OF RESPONDENTS DID NOT INDICATE THEIR COUNTY OF RESIDENCE
RESIDENTIAL SURVEY: WHO RESPONDED ?
RESIDENTIAL SURVEY: AGE OF RESPONDENTS
RESIDENTIAL STUDY - DEMOGRAPHICS

Education Level
    High School graduate         37%
    Some College or Associates   17%
    College degree               18%
    Graduate degree              15%
    No Response                   8%
RESIDENTIAL SURVEY: INCOME OF RESPONDENTS


                                 County             Median Income (Census)
                                 Howell                    31,135
                                 Texas                     31,743
                                 Wright                    27,612
                                 Oregon                    24,907
                                 Shannon                   24,680
                                 Douglas                   32,936
                                 Ozark                     28,224
                                  SC Ozark region          28,748
                                 Missouri                  45,149




Median HH Income of Surveyed HH > Median HH income of Region
        Note: (36% did not respond to income question)
RESIDENTIAL SURVEY: COMPUTER OWNERSHIP
AND INTERNET ACCESS AT HOME
Type of Internet Service

       Don't Know     2%
            Other      3%
    Fixed Wireless         6%
              DSL
                                                 49%
Cellular Broadband     4%
          Satellite         8%
    Cable Modem       1%
           Dial-Up              11%
Internet Activity in the Last 7 Days

               Keep in touch with family and friends                                                86%
              Look for service or product information                                               84%
              Look for health or medical information                                          72%
                               Buy something online                                         68%
   Look online for news or information about politics                                   65%
  Use an online social networking site like Facebook                                   64%
                               Do any online banking                                  60%
Visit your state, region or local government’s website                          41%
                     Watch television or other videos                           39%
                             Play online video games                      31%
              Look online for information about a job                 26%
                        Take a class or do homework                 23%
  Contribute to a website, blog or other online forum            20%
                   Work from home (telecommuting)                20%
   Share something online that you created yourself             19%
           Look for information about a place to live          17%
         Operate or support a home-based business              17%
                               Sell something online          15%
South Central Ozarks Council of Governments Broadband Study Findings
RESIDENTIAL SURVEY:
WHEN DID THE HOUSEHOLD FIRST OWNED A COMPUTER AND WHEN DID
THEY FIRST HAD ACCESS TO BB/ HSI AT HOME ?
BUSINESS STUDY BACKGROUND

   Online survey available from:
     March   2011 to July 2011
   58 local businesses responded (as of 07/13)
     23% were satellite offices
     7% had satellite locations

   32 questions about broadband or high-speed
    Internet services in the South Central Ozark
    region
BUSINESS STUDY – RESPONSES BY COUNTY


 By County:
         Douglas     17%
         Howell      22%
         Texas       29%
         Wright       3%
         Oregon       4%
         Shannon      9%
         Ozark       16%
EMPLOYEE BUSINESS SIZE


       1–4               73%
       5 - 25            13%
       26 – 100          13%
       751 – more         1%
BUSINESS CATEGORIES
DO YOU HAVE INTERNET SERVICE AT YOUR BUSINESS?

                       Do you have Internet Access?
                             NO
                             6%




                                            YES
                                            94%




   Two businesses report that internet service is not available, but they
    plan on establishing it as soon as it becomes available.
CURRENT INTERNET PROVIDER




   Service established 1998-2011, Mode=2008
TYPES OF INTERNET CONNECTIONS
SPEED OF CONNECTIONS
 29% of those responding reported not knowing
  their speed
 71% of those responding reported the following
  speeds by connection type:
       Satellite Broadband Users
           Download 5 MBPS/Upload 1 MBPS
          Download 1.0 Mbps/Upload 200 Kbps

          1.5 Mbps

          500K

          800K

       T-1: 1.5 Mbps
SPEED OF CONNECTIONS
    Mobile Wireless:768 Kbps
    Fixed Wireless Users
        3 Mbps (2)
        20 Mbps (2)
        768 Kbps
    DSL Users
        1.5 Mbps ()
        256 Kbps
        Download - 1.56 Mbps/ Upload - 0.43 Mbps
        10 Mbps/2 Mbps (4)
        0.5 Mbps
ACCESS TO BROADBAND SERVICE
   Why haven’t you adopted broadband? (check
    all that apply). 30% of businesses responded
       Not available                    94%
       Too expensive                    25%

   Do you plan to adopt broadband service?
    100% said YES, When? (multiple responses)
      As soon as it is available     88%
      When it becomes affordable     22%
BROADBAND SERVICE RATINGS
                                          Rating of Broadband Services

                                                                                          Don’t
                              Very                                          Very                     Response
         Services                       Satisfied      Dissatisfied                     Know/Not
                            Satisfied                                    Dissatisfied                 Count
                                                                                        Applicable
Cost of internet/network
                             12%         40%              14%              24%            10%          50
service
Speed of the on-line
                             10%         27%              12%              47%            4%           51
connection
Billing practices of your
                              8%         56%              13%              10%            13%          48
provider
Reliable access to the
                              8%         44%              27%              19%            2%           48
Internet
Training and technical
                             10%         40%              14%              19%            17%          48
support
Customer Service
Representative’s
                             15%         37%              13%              23%            12%          48
knowledge when you call
for service
Installation technician’s
ability and courteousness    13%         50%               8%               6%            23%          48
SUPPORTED INTERNET APPLICATIONS
IMPORTANCE OF BROADBAND AMONG BUSINESSES

   How important is a broadband (high-speed
    Internet access) connection to the day to day
    operations of your business?
        Very Important              88%
        Important                   10%
        Somewhat Important           2%
        Not at all Important         0%
WHY IMPORTANT?




   Broadband service is important for business connections
   Daily access to the Internet is important for staying connected to
    customers
   Internet content mandates a broadband connection now
WOULD IT BE BENEFICIAL TO YOUR BUSINESS IF
BROADBAND WERE ENHANCED?

 100% indicated “YES”, Why? Top four
 reasons:
  17%  said faster speeds would save time
  15% said it would increase their productivity and
   allow an expansion of their services
  11% said competition would bring more affordable
   broadband
  10% said broadband would increase reliability of
   internet services
COMMERCIAL BROADBAND ENVIRONMENT
COST OF SERVICE
TYPE OF CONTRACT

     TOP THREE RESPONSES
       MONTHLY             31%
       DON”T KNOW          31%
       2- YEAR             11%
       ANNUAL               3%
       NO CONTRACT         23%
       UNSPECIFIED TERM     1%
ONLINE BUSINESS SURVEY
   29 Businesses had other comments about broadband in the region.
    Some included:
      Besides satellite none exist although CenturyTel has promised to
       expand DSL service. I have been on the list for 7 years and still
       waiting
      Broadband is available about 1/2 mile away from our house and we
       were told that we can't get it yet. It has been available for houses 1/2
       mile away from us for about 1 year. We will be thankful when it gets
       to us.
      Broadband is available a mile in each direction from where I live. It's
       like my area is a bubble; very frustrating. The local phone company
       has been saying for nearly four years that broadband is coming in the
       next four to six months. Everyone around me can get it, but I can
       not. I even was told my address was eligible for it a year ago, but the
       local service canceled my appointment, saying I could not have it. I
       would like to get service so that I can work from home.
ONLINE BUSINESS SURVEY
   Additional comments:
     DSL is limited to only a few miles around the town of
      Ava
     Households around us have internet access through
      our phone company. We are part of an "island" that is
      serviced by a switch that is inadequate to handle
      internet service. The company has no plans to upgrade
      that switch at this time. We are frustrated and angry
      that service is not available and we must rely on either
      dial-up or satellite service at this time -- both of which
      are totally inadequate for my needs. Many of my
      neighbors have home businesses and we are in great
      need of decent internet access.
ONLINE BUSINESS SURVEY
   Additional comments:
     I believe that most people in rural MO will use
      broadband service if it is provided at a reasonable cost.
      Many like myself would profit from it as a business tool
      for advertising, sales, access to materials and many
      other users. Please Help.
     "I do not know what the technical hurdles are for DSL,
      but every time I've called Centurylink for the past 4
      years, they assure me that 'it is coming.' I know that it is
      available 3 miles up the road... what I would do for a
      reliable DSL connection for $30-40/month!
ONLINE BUSINESS SURVEY
   Additional comments:
     I think expansion of broadband in the region is
      important to the future of the economic development in
      the area.
     If were are going to be economically viable - high-speed
      Internet is a necessity.
     More broadband service cannot come soon enough to
      Ozark County.
     Other broadband options are incredibly important to
      businesses like ours that are located in rural areas.
      Satellite companies just do not understand or care
      about the needs of businesses in rural Missouri.
SOUTH CENTRAL OZARK
VARIOUS SECTORS’ BROADBAND NEEDS
INDIVIDUAL SECTOR DATA
Collected through various methods: Written
  Surveys & Online Surveys
  Agriculture (24 OL)       Local Government (8
  Community & Social        OL)
  Services (8 W)            Public Safety (2 W)
  Healthcare (9 OL)         Small Business (14 W)
  Higher Education (5 OL)   Service (4 OL)
  K-12 Education (19 OL)    Tourism (9 OL/9 W)
  Library (4 OL/1 W)        Workforce Development
                            (2 OL)
KEY ASPECTS OF AGRICULTURAL USE OF INTERNET
AND BROADBAND

   68% of those that responded indicated that current
    Agr-business processes and procedures encourage
    the use of broadband. Examples of these include:
      Selling, cattle, sheep, wool, beefalo, dairy products,
       etc.
      Keeping track of cattle and commodity prices
      Research on agricultural topics
      Video conferencing with other agri-businesses
      Providing veterinary information to farmers and
       clinics
      Weather information and updates
KEY ASPECTS OF AGRICULTURAL USE OF INTERNET
AND BROADBAND

   61% indicate that more training is needed.
     Higher  education institutions should provide
      broadband technology-related training
     Workshops could be offered through the extension
      service
     Hands-on training at agricultural trade shows

     Libraries should offer instruction
KEY ASPECTS OF AGRICULTURAL USE OF INTERNET
AND BROADBAND

   85% indicate that broadband access and availability
    does not meet the minimum standards needed in the
    South Central Ozark region. Enhancements would
    include:
     The electric cooperative and the phone company could
      get together and extend service beyond the current
      limited boundaries
     Provide affordable service throughout the entire county
     Wired service will be needed because terrain (hills and
      valleys) is a limitation for wireless
     Guarantees or incentives may be needed to reduce risk
     More choices are needed in rural areas
KEY ASPECTS OF AGRICULTURAL USE OF INTERNET
AND BROADBAND

   89% of those that responded indicated that
    addressing Broadband issues in the South
    Central Ozark region was important (53% Very
    important)
KEY ASPECTS OF COMMUNITY SERVICES USE OF
INTERNET AND BROADBAND
   89% of those that responded indicated that current
    processes and procedures encourage the use of
    broadband. Examples of these uses include:
       Is essential to do business/serve our clients
       Marketing
       Information searches
       Communication with members and the community
       Send and receive reports and food orders
       Acquire data to determine eligibility for multiple programs
       Facilitate assistance programs
   44% of respondents indicated that minimum broadband
    standards are not met, “barely” met or “Don’t know”.
       Need the phone company to make it happen
       Broadband is very cost-prohibitive for non-profits
KEY ASPECTS OF COMMUNITY SERVICES USE OF
INTERNET AND BROADBAND

   89% of respondents indicated that it is important
    (67% said “very important”) to address broadband
    issues in the region. These include:
     Clients need access to broadband service. Without it,
      information that could be transported electronically,
      must be delivered physically
     Small, rural communities need it to draw businesses
      and families to the area
     Would increase efficiency and save time

     Better, real-time information could be provided to a
      large network of people
KEY ASPECTS OF TOURISM SECTOR USE OF INTERNET
AND BROADBAND

   62% of those that responded indicated that current
    processes and procedures encourage the use of
    broadband. Examples of these uses include:
       Financial transactions and data transfers
       Offer internet to customers
       Our website is our window to the world. 80% of our
        business is via the Internet
       Supply ordering and other business communications
       Research
   38% said their processes do not encourage the use of
    broadband, because it is not available to them
KEY ASPECTS OF TOURISM SECTOR USE OF INTERNET
AND BROADBAND

   50% indicated that their Broadband access and
    availability does not meet minimum standards
    for effective use by both destination locations
    and tourists. Needs and problems include:
     Speed  is too slow
     Not available to many area attractions
KEY ASPECTS OF TOURISM SECTOR USE OF INTERNET
AND BROADBAND

   50% indicate that Broadband technology is cost prohibitive.
    Problems include:
       Lack of availability
       High cost. One respondent indicated a $19,000 contract was
        needed to get T-1 service
   All agree that it is very important that broadband issues be
    addressed in the region.
       Cannot compete with other tourism-oriented businesses without
        broadband
       Tourists expect broadband and internet connectivity while on
        vacation
       Lack of high-speed internet is slowing the growth of our company
       Lack of broadband hurts repeat business
KEY ASPECTS OF HEALTHCARE USE OF INTERNET AND
BROADBAND
   100% of respondents indicated that current
    processes and procedures encourage the use
    of broadband. Examples of these uses include:
     Sending and receiving of patient information
      (medical records, x-rays, lab work, vital records,
      immunizations, etc.)
     Medical billing
     Communications with physicians, schools, other
      health departments and agencies
     Researching health information
     Uploads and reports to the State
KEY ASPECTS OF HEALTHCARE USE OF INTERNET AND
BROADBAND
 100% indicated that healthcare providers are
  properly trained to use broadband technology
  effectively.
 22% indicated that broadband technology is
  cost prohibitive, while 56% indicated that they
  didn’t know
     One respondent indicated that if infrastructure cost
     is subsidized, the savings to the providers should
     be passed on to customers
KEY ASPECTS OF HEALTHCARE USE OF INTERNET AND
BROADBAND
 89% indicate that Broadband access and availability
  meets minimum standards for effective healthcare
  applications. Needs and problems for the remaining
  11% include:
       Slow speeds at branch clinics
       High cost of reliable service
   100% indicate that it is very important (67%) or
    important that broadband access and availability issues
    be addressed in the region.
       Broadband is very important to the provision of timely, high
        quality healthcare
       Broadband needs to be available to rural homes as well as
        rural population centers
       Improvements are needed in speed and dependability of
        service
KEY ASPECTS OF HIGHER EDUCATION USE OF
INTERNET AND BROADBAND
   50% of those that responded indicated that
    current processes and procedures encourage the
    use of broadband. Examples of these uses
    include:
     Fast, reliable connection to the main campus
     Conduct research
     Access on-line classes and library services
     Provide student support services
   Where broadband is not an option, on-line
    programs cannot be promoted and instructors of
    seated classes won’t use an on-line component in
    their classes.
KEY ASPECTS OF HIGHER EDUCATION USE OF
INTERNET AND BROADBAND
 50% indicated that Broadband access and availability
  meet minimum standards for effective higher education
  applications.
       For students living in rural areas, online classes are not a
        viable option
   50% indicated that broadband technology is not cost
    prohibitive (50% don’t know).
   100% indicate that it is very important that broadband
    issues be addressed in the South Central Ozark region.
       Broadband needs to be just as available as telephone and
        electricity
       Commuter savings would be substantial if they could
        participate in on-line classes
       Available options may be cost prohibitive for many students
KEY ASPECTS OF K-12 EDUCATIONAL USE OF INTERNET
AND BROADBAND
   92% of those that responded indicated that
    current processes and procedures encourage the
    use of broadband. Examples of these uses
    include:
     Accessing on-line study aids
     Provision of student information
     Classroom use of eMINTS as a delivery system for
      curriculum
     Access to multiple web-based student assessment
      programs
     Records, billing and payroll
     Reporting to the State
     Access to professional development information and
      training
KEY ASPECTS OF K-12 EDUCATIONAL USE OF INTERNET
AND BROADBAND
   77% indicated that their Broadband access and
    availability does meet minimum standards.
     Increased  bandwidth and speed are needed
     Expansion in service is cost-prohibitive

     Service at school is adequate, but for many of our
      rural students … not even close
     We have benefited from recent upgrades
KEY ASPECTS OF K-12 EDUCATIONAL USE OF INTERNET
AND BROADBAND

   92% believe that it is very important (85%) or
    important to address broadband availability and
    adoption issues in the region (8% indicated
    somewhat important).
     The best possible, technology-enhanced curriculum is
      needed to prepare our students for occupations that
      don’t even exist yet
     Parent and student access to district information and
      programs are limited because of limited internet
      service in our region
     Location in the state should not limit the opportunities
      of students
KEY ASPECTS OF LIBRARY SECTOR USE OF INTERNET
AND BROADBAND
   100% of respondents indicated that current
    processes and procedures encourage the use of
    broadband. Examples of these uses include:
     Patron Internet use
     Access to the circulation system
     Branch automation
     Web-site and social media promotion of library
      programs
   75% of those that responded to the question
    indicated that library broadband access and
    availability does meet minimum standards for staff
    and patron applications.
     Minimum standards are met because of MOREnet
     Our locations could benefit from increased bandwidth
KEY ASPECTS OF LIBRARY SECTOR USE OF INTERNET
AND BROADBAND

   100% of respondents indicated that it is very
    important that broadband issues be addressed
    in the region.
     Our operations depend on Internet access
     75% of patrons use the public computers at least
      twice a week for bandwidth-intensive applications
     Faster speeds are needed at a lower cost
KEY ASPECTS OF LOCAL GOVERNMENT USE OF
INTERNET AND BROADBAND
   100% of those that responded to the questions
    indicated that current processes and
    procedures encourage the use of broadband.
    Examples of these uses include:
     Internetis used by all departments daily
     Procurement
     Reporting
     Research
     Applying for grants
     Communication with other local governments and
      the State
KEY ASPECTS OF LOCAL GOVERNMENT USE OF
INTERNET AND BROADBAND
   67% indicated that their Broadband access and
    availability does meet minimum standards for
    effective online government services.
     Internetaccess is at all needed locations
     Current access allows us to do everything we need
      to do
     Unknown for the future
KEY ASPECTS OF LOCAL GOVERNMENT USE OF
INTERNET AND BROADBAND
   67% indicated that broadband technology was not
    cost prohibitive.
       It is not, however, affordable, for most individuals
   100% of those that responded to the question
    indicate that addressing broadband services and
    adoption issues is very important
     All offices require internet access for the performance
      of their duties
     Economic development is not feasible without
      broadband
     Everyone should have access to broadband, even those
      that are “too far” out of town
KEY ASPECTS OF PUBLIC SAFETY USE OF INTERNET
AND BROADBAND

   100% of those that responded indicated that
    current processes and procedures use
    broadband. Examples of these uses include:
     Secure, timely transmission of data to other
      locations
     Monitor weather radar and communicate with
      National Weather Service
     Remotely access data and video

     Communicate with other agencies
KEY ASPECTS OF PUBLIC SAFETY USE OF INTERNET
AND BROADBAND
 Respondents indicated high levels of dissatisfaction with
  certain aspects of their current broadband services,
  including:
       Speed
       Reliability
       Customer service
       Installation
   100% indicated that broadband is very important to
    their day-to-day operations and that it would be
    beneficial if broadband was enhanced in the region.
       We have a dedicated line for video conferencing; any other
        video is difficult to monitor
       Solid, speedy connections need to be ensured to deliver
        data in a timely manner
KEY ASPECTS OF THE WORKFORCE DEVELOPMENT USE
OF INTERNET AND BROADBAND
   100% of those that responded to the question
    indicated that current training processes and
    procedures encourage the use of broadband.
    These include:
     Internet-based   case management system
     Jobsearches
     Computer-based training

   100% indicate that workers are trained to use
    broadband technology effectively.
     The problem is having the access where needed to
      use the technology
KEY ASPECTS OF THE WORKFORCE DEVELOPMENT USE
OF INTERNET AND BROADBAND
   Those that responded indicated that broadband in
    the region does not meet minimum standards for
    effective e-commerce, training and business
    applications.
     Current systems are slow
     Higher speed access would allow many more
      opportunities
   50% indicate that it is very important for
    broadband issues to be addressed in the region
    (50% indicated somewhat important). These
    include:
     The need is throughout the region
     Their needs to be a better cost/speed trade off
KEY ASPECTS OF THE SMALL BUSINESS USE OF
INTERNET AND BROADBAND
 85% of respondents indicated that current business
  processes and procedures encourage the use of
  broadband. Key uses include:
      Customer communications
      Uploading and downloading large data files
      Watching videos and live newscasts
      Procurement information
      Using VPNs for secure communications
      On-line access to construction documents and
       specifications
      Dispatch communications
      Research
      Marketing
      Website product sales and service hosting
      Every aspect of our service relies on the Internet
KEY ASPECTS OF THE SMALL BUSINESS USE OF
INTERNET AND BROADBAND

   23% indicate that people in their business are
    not trained to use broadband technology
    effectively.
     Web-training is very good and effective, when the
      broadband connection is working
     Regular sessions should be held to discuss planned
      and implemented upgrades
     Workers have learned how the current employer
      wants things done, but need a broader skill set
KEY ASPECTS OF THE SMALL BUSINESS USE OF
INTERNET AND BROADBAND

   60% indicate that broadband access and
    availability does not meet minimum standards
    for effective business applications. Reasons
    include:
     Not  close enough to the nearest DSL hub
     Satellite has problems during bad weather

     Need higher upload speeds. Quote for such by
      provider is cost prohibitive
     Terrain is an issue for wireless internet

     All rural counties need better high-speed internet
KEY ASPECTS OF THE SMALL BUSINESS USE OF
INTERNET AND BROADBAND
   86% of respondents indicated that it is very
    important (79%) or important that broadband
    service availability and adoption issues be
    addressed in the South Central Ozark region.
    Specifically:
     Need   enhanced reliability and decreased cost
     It is essential to our business
     Rural businesses need the same opportunities for
      growth as non-rural businesses
     We have an efficient cost of doing business from
      our rural location, except for broadband
KEY ASPECTS OF THE PROFESSIONAL AND SERVICES
INDUSTRY USE OF INTERNET AND BROADBAND
   100% of those that responded indicated that
    current business processes and procedures
    encourage the use of broadband. Key uses
    include:
     Research and investigation
     Billing and banking
     Calendaring and staff coordination
     Access to remote servers and customer service
      management systems
     Provision of web-store and on-line catalog
     Facilitation of a paperless office
     Communications with remote staff making home visits
KEY ASPECTS OF THE PROFESSIONAL AND SERVICES
INDUSTRY USE OF INTERNET AND BROADBAND

   89% of those that responded indicated that
    people in their business are properly trained to
    use broadband technology effectively.
     Itwould be helpful to have specific training related
      to broadband enabled uses
KEY ASPECTS OF THE PROFESSIONAL AND SERVICES
INDUSTRY USE OF INTERNET AND BROADBAND
 33% indicate that their broadband access and
  availability does not meet minimum standards for
  effective business applications. Problems and needs
  include:
       Needs to be more reliable and function at a higher-speed
       We cover a 9 County region. Access in more rural areas is
        not available
   89% of those that responded indicated that it is very
    important (67%) or important that broadband service
    issues be addressed in the region. Specifically:
       Increased access to all will mean increased access to
        essential services
       Will improve efficiency
       It will help greatly with business development
       Technology is crucial to keeping up with competitors
MORE INDIVIDUAL SECTOR DATA NEEDED

 Environmental Sector
 Energy Sector

 Broadband Provider Sector

 Industrial and Manufacturing Sector
SCOCOG BROADBAND RTPT STRATEGIC
           PLANNING
BROADBAND STRATEGIC PLANNING

 Will identify strategies, and related directions,
  initiatives, goals and objectives, that can be
  employed by interested parties within the
  region.
 It is a large scale, high-level planning exercise
 It provides specific guideposts and pathways
  to better help the region build long term
  broadband sustainability
 Addresses both availability (supply) and
  adoption (demand) within the region.
                                                  72
BROADBAND STRATEGIC PLANNING PROCESS

   The Strategic Planning process is split into four (4)
    phases:
     Phase 1 (Completed Today): Needs Assessment and
      Existing Information Review – A detailed understanding
      of the current broadband climate and the current and
      future broadband-related needs in the region.
     Phase 2 (Beginning Today): How to move from the
      current broadband environment to the one needed
      within the region.
         Strengths,Weaknesses, Opportunities and Challenges (SWOC)
         analysis will be performed.


                                                                 73
SWOC ANALYSIS
   The definitions of the four (4) SWOC elements are as
    follows:
       Strengths – Broadband-related systems, practices,
        processes, and resources that are highly valued by the
        region.
       Weaknesses – Areas that need improvement; reasons why
        stakeholders are not able to wholeheartedly embrace
        broadband; and, areas that tend to compromise the
        achievement of high levels of availability and adoption.
       Opportunities – Favorable situations/circumstances not yet
        taken advantage of that may positively impact the
        development and acceptance of broadband.
       Challenges – Present and future situations/circumstances
        that may negatively impact broadband development and
        acceptance as perceived by the region.
                                                                     74
SWOC ANALYSIS
  Phase   2: cont’d
    The analysis should cover a wide range of issues
    including those centered on:
       residential, business and institutional broadband availability
        and adoption,
       whether available bandwidth(s) are sufficient for current as well
        as near and long term needs and applications,
       potential upgrade and expansion possibilities,

       reliability of existing networks,

       related matters.

    Providersare asked during Phase 2 to present their
    ideas on possibilities for advancing the broadband
    environment.

                                                                        75
SWOC ANALYSIS


                76
SWOC ANALYSIS
   The definitions of the four (4) SWOC elements are as
    follows:
       Strengths – Broadband-related systems, practices,
        processes, and resources that are highly valued by the
        region.
       Weaknesses – Areas that need improvement; reasons why
        stakeholders are not able to wholeheartedly embrace
        broadband; and, areas that tend to compromise the
        achievement of high levels of availability and adoption.
       Opportunities – Favorable situations/circumstances not yet
        taken advantage of that may positively impact the
        development and acceptance of broadband.
       Challenges – Present and future situations/circumstances
        that may negatively impact broadband development and
        acceptance as perceived by the region.
                                                                     77
BROADBAND STRATEGIC PLANNING PURPOSE
AND PROCESS

   Phase 3: Findings Review and Initial Strategic
    Plan Element Development – The RTPT will
    review the initial findings, priorities, potential
    strategic directions and actions, timelines and
    resources needed related to those potential
    directions.
     In this phase, a number of potential strategic
      directions and initiatives will be identified,
      reviewed, discussed, and then incorporated into the
      initial draft of the Strategic Plan.

                                                         78
BROADBAND STRATEGIC PLANNING PURPOSE
AND PROCESS

   Phase 4: Drafting and Finalization of the Strategic
    Plan by the RTPT.
       The Strategic Plan will consist of :
         1.   Introduction and Regional Overview
         2.   Purpose Statement
         3    Detailed SWOC Findings and Analysis
         4.   Strategic Direction(s)
                   Short, medium and long term goals and objectives to boost broadband
                    adoption and availability.
                   Action Items and Implementation Plan
         5. Financial, human and organizational resource considerations
         6. Timelines and benchmarks for measuring progress
                                                                                          79
Additional Discussion




                        80
Connect with us at
    MOBroadbandNow
 http://mobroadbandnow.com/

Follow us on Facebook and Twitter


                                    81
THANK YOU FOR YOUR PARTICIPATION IN THE
   SOUTH CENTRAL OZARK BROADBAND
          PLANNING PROJECT!

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South Central Ozarks Council of Governments Broadband Study Findings

  • 1. Regional Technology Planning Team Report SOUTH CENTRAL OZARK BROADBAND STUDY July 2011
  • 2. RESIDENTIAL STUDY BACKGROUND  Survey mailed May 2011  4000 homes randomly sampled.  491 returned surveys/12% response rate  400 returned surveys analyzed  Provides margin of error of ± 5 percentage points
  • 3. RESIDENTIAL STUDY: WHO RESPONDED County Frequency % of Total County pop as % of respondents Total SC Ozark Region Population Howell 186 47% 32% Texas 102 26% 20% Wright 66 17% 15% Oregon 13 3% 8% Shannon 10 3% 7% Douglas 8 2% 11% Ozark 5 1% 8% NOTE: 3% OF RESPONDENTS DID NOT INDICATE THEIR COUNTY OF RESIDENCE
  • 5. RESIDENTIAL SURVEY: AGE OF RESPONDENTS
  • 6. RESIDENTIAL STUDY - DEMOGRAPHICS Education Level High School graduate 37% Some College or Associates 17% College degree 18% Graduate degree 15% No Response 8%
  • 7. RESIDENTIAL SURVEY: INCOME OF RESPONDENTS County Median Income (Census) Howell 31,135 Texas 31,743 Wright 27,612 Oregon 24,907 Shannon 24,680 Douglas 32,936 Ozark 28,224 SC Ozark region 28,748 Missouri 45,149 Median HH Income of Surveyed HH > Median HH income of Region Note: (36% did not respond to income question)
  • 8. RESIDENTIAL SURVEY: COMPUTER OWNERSHIP AND INTERNET ACCESS AT HOME
  • 9. Type of Internet Service Don't Know 2% Other 3% Fixed Wireless 6% DSL 49% Cellular Broadband 4% Satellite 8% Cable Modem 1% Dial-Up 11%
  • 10. Internet Activity in the Last 7 Days Keep in touch with family and friends 86% Look for service or product information 84% Look for health or medical information 72% Buy something online 68% Look online for news or information about politics 65% Use an online social networking site like Facebook 64% Do any online banking 60% Visit your state, region or local government’s website 41% Watch television or other videos 39% Play online video games 31% Look online for information about a job 26% Take a class or do homework 23% Contribute to a website, blog or other online forum 20% Work from home (telecommuting) 20% Share something online that you created yourself 19% Look for information about a place to live 17% Operate or support a home-based business 17% Sell something online 15%
  • 12. RESIDENTIAL SURVEY: WHEN DID THE HOUSEHOLD FIRST OWNED A COMPUTER AND WHEN DID THEY FIRST HAD ACCESS TO BB/ HSI AT HOME ?
  • 13. BUSINESS STUDY BACKGROUND  Online survey available from:  March 2011 to July 2011  58 local businesses responded (as of 07/13)  23% were satellite offices  7% had satellite locations  32 questions about broadband or high-speed Internet services in the South Central Ozark region
  • 14. BUSINESS STUDY – RESPONSES BY COUNTY By County: Douglas 17% Howell 22% Texas 29% Wright 3% Oregon 4% Shannon 9% Ozark 16%
  • 15. EMPLOYEE BUSINESS SIZE 1–4 73% 5 - 25 13% 26 – 100 13% 751 – more 1%
  • 17. DO YOU HAVE INTERNET SERVICE AT YOUR BUSINESS? Do you have Internet Access? NO 6% YES 94%  Two businesses report that internet service is not available, but they plan on establishing it as soon as it becomes available.
  • 18. CURRENT INTERNET PROVIDER  Service established 1998-2011, Mode=2008
  • 19. TYPES OF INTERNET CONNECTIONS
  • 20. SPEED OF CONNECTIONS  29% of those responding reported not knowing their speed  71% of those responding reported the following speeds by connection type:  Satellite Broadband Users  Download 5 MBPS/Upload 1 MBPS  Download 1.0 Mbps/Upload 200 Kbps  1.5 Mbps  500K  800K  T-1: 1.5 Mbps
  • 21. SPEED OF CONNECTIONS  Mobile Wireless:768 Kbps  Fixed Wireless Users  3 Mbps (2)  20 Mbps (2)  768 Kbps  DSL Users  1.5 Mbps ()  256 Kbps  Download - 1.56 Mbps/ Upload - 0.43 Mbps  10 Mbps/2 Mbps (4)  0.5 Mbps
  • 22. ACCESS TO BROADBAND SERVICE  Why haven’t you adopted broadband? (check all that apply). 30% of businesses responded Not available 94% Too expensive 25%  Do you plan to adopt broadband service? 100% said YES, When? (multiple responses) As soon as it is available 88% When it becomes affordable 22%
  • 23. BROADBAND SERVICE RATINGS Rating of Broadband Services Don’t Very Very Response Services Satisfied Dissatisfied Know/Not Satisfied Dissatisfied Count Applicable Cost of internet/network 12% 40% 14% 24% 10% 50 service Speed of the on-line 10% 27% 12% 47% 4% 51 connection Billing practices of your 8% 56% 13% 10% 13% 48 provider Reliable access to the 8% 44% 27% 19% 2% 48 Internet Training and technical 10% 40% 14% 19% 17% 48 support Customer Service Representative’s 15% 37% 13% 23% 12% 48 knowledge when you call for service Installation technician’s ability and courteousness 13% 50% 8% 6% 23% 48
  • 25. IMPORTANCE OF BROADBAND AMONG BUSINESSES  How important is a broadband (high-speed Internet access) connection to the day to day operations of your business? Very Important 88% Important 10% Somewhat Important 2% Not at all Important 0%
  • 26. WHY IMPORTANT?  Broadband service is important for business connections  Daily access to the Internet is important for staying connected to customers  Internet content mandates a broadband connection now
  • 27. WOULD IT BE BENEFICIAL TO YOUR BUSINESS IF BROADBAND WERE ENHANCED?  100% indicated “YES”, Why? Top four reasons:  17% said faster speeds would save time  15% said it would increase their productivity and allow an expansion of their services  11% said competition would bring more affordable broadband  10% said broadband would increase reliability of internet services
  • 30. TYPE OF CONTRACT TOP THREE RESPONSES MONTHLY 31% DON”T KNOW 31% 2- YEAR 11% ANNUAL 3% NO CONTRACT 23% UNSPECIFIED TERM 1%
  • 31. ONLINE BUSINESS SURVEY  29 Businesses had other comments about broadband in the region. Some included:  Besides satellite none exist although CenturyTel has promised to expand DSL service. I have been on the list for 7 years and still waiting  Broadband is available about 1/2 mile away from our house and we were told that we can't get it yet. It has been available for houses 1/2 mile away from us for about 1 year. We will be thankful when it gets to us.  Broadband is available a mile in each direction from where I live. It's like my area is a bubble; very frustrating. The local phone company has been saying for nearly four years that broadband is coming in the next four to six months. Everyone around me can get it, but I can not. I even was told my address was eligible for it a year ago, but the local service canceled my appointment, saying I could not have it. I would like to get service so that I can work from home.
  • 32. ONLINE BUSINESS SURVEY  Additional comments:  DSL is limited to only a few miles around the town of Ava  Households around us have internet access through our phone company. We are part of an "island" that is serviced by a switch that is inadequate to handle internet service. The company has no plans to upgrade that switch at this time. We are frustrated and angry that service is not available and we must rely on either dial-up or satellite service at this time -- both of which are totally inadequate for my needs. Many of my neighbors have home businesses and we are in great need of decent internet access.
  • 33. ONLINE BUSINESS SURVEY  Additional comments:  I believe that most people in rural MO will use broadband service if it is provided at a reasonable cost. Many like myself would profit from it as a business tool for advertising, sales, access to materials and many other users. Please Help.  "I do not know what the technical hurdles are for DSL, but every time I've called Centurylink for the past 4 years, they assure me that 'it is coming.' I know that it is available 3 miles up the road... what I would do for a reliable DSL connection for $30-40/month!
  • 34. ONLINE BUSINESS SURVEY  Additional comments:  I think expansion of broadband in the region is important to the future of the economic development in the area.  If were are going to be economically viable - high-speed Internet is a necessity.  More broadband service cannot come soon enough to Ozark County.  Other broadband options are incredibly important to businesses like ours that are located in rural areas. Satellite companies just do not understand or care about the needs of businesses in rural Missouri.
  • 35. SOUTH CENTRAL OZARK VARIOUS SECTORS’ BROADBAND NEEDS
  • 36. INDIVIDUAL SECTOR DATA Collected through various methods: Written Surveys & Online Surveys Agriculture (24 OL) Local Government (8 Community & Social OL) Services (8 W) Public Safety (2 W) Healthcare (9 OL) Small Business (14 W) Higher Education (5 OL) Service (4 OL) K-12 Education (19 OL) Tourism (9 OL/9 W) Library (4 OL/1 W) Workforce Development (2 OL)
  • 37. KEY ASPECTS OF AGRICULTURAL USE OF INTERNET AND BROADBAND  68% of those that responded indicated that current Agr-business processes and procedures encourage the use of broadband. Examples of these include:  Selling, cattle, sheep, wool, beefalo, dairy products, etc.  Keeping track of cattle and commodity prices  Research on agricultural topics  Video conferencing with other agri-businesses  Providing veterinary information to farmers and clinics  Weather information and updates
  • 38. KEY ASPECTS OF AGRICULTURAL USE OF INTERNET AND BROADBAND  61% indicate that more training is needed.  Higher education institutions should provide broadband technology-related training  Workshops could be offered through the extension service  Hands-on training at agricultural trade shows  Libraries should offer instruction
  • 39. KEY ASPECTS OF AGRICULTURAL USE OF INTERNET AND BROADBAND  85% indicate that broadband access and availability does not meet the minimum standards needed in the South Central Ozark region. Enhancements would include:  The electric cooperative and the phone company could get together and extend service beyond the current limited boundaries  Provide affordable service throughout the entire county  Wired service will be needed because terrain (hills and valleys) is a limitation for wireless  Guarantees or incentives may be needed to reduce risk  More choices are needed in rural areas
  • 40. KEY ASPECTS OF AGRICULTURAL USE OF INTERNET AND BROADBAND  89% of those that responded indicated that addressing Broadband issues in the South Central Ozark region was important (53% Very important)
  • 41. KEY ASPECTS OF COMMUNITY SERVICES USE OF INTERNET AND BROADBAND  89% of those that responded indicated that current processes and procedures encourage the use of broadband. Examples of these uses include:  Is essential to do business/serve our clients  Marketing  Information searches  Communication with members and the community  Send and receive reports and food orders  Acquire data to determine eligibility for multiple programs  Facilitate assistance programs  44% of respondents indicated that minimum broadband standards are not met, “barely” met or “Don’t know”.  Need the phone company to make it happen  Broadband is very cost-prohibitive for non-profits
  • 42. KEY ASPECTS OF COMMUNITY SERVICES USE OF INTERNET AND BROADBAND  89% of respondents indicated that it is important (67% said “very important”) to address broadband issues in the region. These include:  Clients need access to broadband service. Without it, information that could be transported electronically, must be delivered physically  Small, rural communities need it to draw businesses and families to the area  Would increase efficiency and save time  Better, real-time information could be provided to a large network of people
  • 43. KEY ASPECTS OF TOURISM SECTOR USE OF INTERNET AND BROADBAND  62% of those that responded indicated that current processes and procedures encourage the use of broadband. Examples of these uses include:  Financial transactions and data transfers  Offer internet to customers  Our website is our window to the world. 80% of our business is via the Internet  Supply ordering and other business communications  Research  38% said their processes do not encourage the use of broadband, because it is not available to them
  • 44. KEY ASPECTS OF TOURISM SECTOR USE OF INTERNET AND BROADBAND  50% indicated that their Broadband access and availability does not meet minimum standards for effective use by both destination locations and tourists. Needs and problems include:  Speed is too slow  Not available to many area attractions
  • 45. KEY ASPECTS OF TOURISM SECTOR USE OF INTERNET AND BROADBAND  50% indicate that Broadband technology is cost prohibitive. Problems include:  Lack of availability  High cost. One respondent indicated a $19,000 contract was needed to get T-1 service  All agree that it is very important that broadband issues be addressed in the region.  Cannot compete with other tourism-oriented businesses without broadband  Tourists expect broadband and internet connectivity while on vacation  Lack of high-speed internet is slowing the growth of our company  Lack of broadband hurts repeat business
  • 46. KEY ASPECTS OF HEALTHCARE USE OF INTERNET AND BROADBAND  100% of respondents indicated that current processes and procedures encourage the use of broadband. Examples of these uses include:  Sending and receiving of patient information (medical records, x-rays, lab work, vital records, immunizations, etc.)  Medical billing  Communications with physicians, schools, other health departments and agencies  Researching health information  Uploads and reports to the State
  • 47. KEY ASPECTS OF HEALTHCARE USE OF INTERNET AND BROADBAND  100% indicated that healthcare providers are properly trained to use broadband technology effectively.  22% indicated that broadband technology is cost prohibitive, while 56% indicated that they didn’t know  One respondent indicated that if infrastructure cost is subsidized, the savings to the providers should be passed on to customers
  • 48. KEY ASPECTS OF HEALTHCARE USE OF INTERNET AND BROADBAND  89% indicate that Broadband access and availability meets minimum standards for effective healthcare applications. Needs and problems for the remaining 11% include:  Slow speeds at branch clinics  High cost of reliable service  100% indicate that it is very important (67%) or important that broadband access and availability issues be addressed in the region.  Broadband is very important to the provision of timely, high quality healthcare  Broadband needs to be available to rural homes as well as rural population centers  Improvements are needed in speed and dependability of service
  • 49. KEY ASPECTS OF HIGHER EDUCATION USE OF INTERNET AND BROADBAND  50% of those that responded indicated that current processes and procedures encourage the use of broadband. Examples of these uses include:  Fast, reliable connection to the main campus  Conduct research  Access on-line classes and library services  Provide student support services  Where broadband is not an option, on-line programs cannot be promoted and instructors of seated classes won’t use an on-line component in their classes.
  • 50. KEY ASPECTS OF HIGHER EDUCATION USE OF INTERNET AND BROADBAND  50% indicated that Broadband access and availability meet minimum standards for effective higher education applications.  For students living in rural areas, online classes are not a viable option  50% indicated that broadband technology is not cost prohibitive (50% don’t know).  100% indicate that it is very important that broadband issues be addressed in the South Central Ozark region.  Broadband needs to be just as available as telephone and electricity  Commuter savings would be substantial if they could participate in on-line classes  Available options may be cost prohibitive for many students
  • 51. KEY ASPECTS OF K-12 EDUCATIONAL USE OF INTERNET AND BROADBAND  92% of those that responded indicated that current processes and procedures encourage the use of broadband. Examples of these uses include:  Accessing on-line study aids  Provision of student information  Classroom use of eMINTS as a delivery system for curriculum  Access to multiple web-based student assessment programs  Records, billing and payroll  Reporting to the State  Access to professional development information and training
  • 52. KEY ASPECTS OF K-12 EDUCATIONAL USE OF INTERNET AND BROADBAND  77% indicated that their Broadband access and availability does meet minimum standards.  Increased bandwidth and speed are needed  Expansion in service is cost-prohibitive  Service at school is adequate, but for many of our rural students … not even close  We have benefited from recent upgrades
  • 53. KEY ASPECTS OF K-12 EDUCATIONAL USE OF INTERNET AND BROADBAND  92% believe that it is very important (85%) or important to address broadband availability and adoption issues in the region (8% indicated somewhat important).  The best possible, technology-enhanced curriculum is needed to prepare our students for occupations that don’t even exist yet  Parent and student access to district information and programs are limited because of limited internet service in our region  Location in the state should not limit the opportunities of students
  • 54. KEY ASPECTS OF LIBRARY SECTOR USE OF INTERNET AND BROADBAND  100% of respondents indicated that current processes and procedures encourage the use of broadband. Examples of these uses include:  Patron Internet use  Access to the circulation system  Branch automation  Web-site and social media promotion of library programs  75% of those that responded to the question indicated that library broadband access and availability does meet minimum standards for staff and patron applications.  Minimum standards are met because of MOREnet  Our locations could benefit from increased bandwidth
  • 55. KEY ASPECTS OF LIBRARY SECTOR USE OF INTERNET AND BROADBAND  100% of respondents indicated that it is very important that broadband issues be addressed in the region.  Our operations depend on Internet access  75% of patrons use the public computers at least twice a week for bandwidth-intensive applications  Faster speeds are needed at a lower cost
  • 56. KEY ASPECTS OF LOCAL GOVERNMENT USE OF INTERNET AND BROADBAND  100% of those that responded to the questions indicated that current processes and procedures encourage the use of broadband. Examples of these uses include:  Internetis used by all departments daily  Procurement  Reporting  Research  Applying for grants  Communication with other local governments and the State
  • 57. KEY ASPECTS OF LOCAL GOVERNMENT USE OF INTERNET AND BROADBAND  67% indicated that their Broadband access and availability does meet minimum standards for effective online government services.  Internetaccess is at all needed locations  Current access allows us to do everything we need to do  Unknown for the future
  • 58. KEY ASPECTS OF LOCAL GOVERNMENT USE OF INTERNET AND BROADBAND  67% indicated that broadband technology was not cost prohibitive.  It is not, however, affordable, for most individuals  100% of those that responded to the question indicate that addressing broadband services and adoption issues is very important  All offices require internet access for the performance of their duties  Economic development is not feasible without broadband  Everyone should have access to broadband, even those that are “too far” out of town
  • 59. KEY ASPECTS OF PUBLIC SAFETY USE OF INTERNET AND BROADBAND  100% of those that responded indicated that current processes and procedures use broadband. Examples of these uses include:  Secure, timely transmission of data to other locations  Monitor weather radar and communicate with National Weather Service  Remotely access data and video  Communicate with other agencies
  • 60. KEY ASPECTS OF PUBLIC SAFETY USE OF INTERNET AND BROADBAND  Respondents indicated high levels of dissatisfaction with certain aspects of their current broadband services, including:  Speed  Reliability  Customer service  Installation  100% indicated that broadband is very important to their day-to-day operations and that it would be beneficial if broadband was enhanced in the region.  We have a dedicated line for video conferencing; any other video is difficult to monitor  Solid, speedy connections need to be ensured to deliver data in a timely manner
  • 61. KEY ASPECTS OF THE WORKFORCE DEVELOPMENT USE OF INTERNET AND BROADBAND  100% of those that responded to the question indicated that current training processes and procedures encourage the use of broadband. These include:  Internet-based case management system  Jobsearches  Computer-based training  100% indicate that workers are trained to use broadband technology effectively.  The problem is having the access where needed to use the technology
  • 62. KEY ASPECTS OF THE WORKFORCE DEVELOPMENT USE OF INTERNET AND BROADBAND  Those that responded indicated that broadband in the region does not meet minimum standards for effective e-commerce, training and business applications.  Current systems are slow  Higher speed access would allow many more opportunities  50% indicate that it is very important for broadband issues to be addressed in the region (50% indicated somewhat important). These include:  The need is throughout the region  Their needs to be a better cost/speed trade off
  • 63. KEY ASPECTS OF THE SMALL BUSINESS USE OF INTERNET AND BROADBAND  85% of respondents indicated that current business processes and procedures encourage the use of broadband. Key uses include:  Customer communications  Uploading and downloading large data files  Watching videos and live newscasts  Procurement information  Using VPNs for secure communications  On-line access to construction documents and specifications  Dispatch communications  Research  Marketing  Website product sales and service hosting  Every aspect of our service relies on the Internet
  • 64. KEY ASPECTS OF THE SMALL BUSINESS USE OF INTERNET AND BROADBAND  23% indicate that people in their business are not trained to use broadband technology effectively.  Web-training is very good and effective, when the broadband connection is working  Regular sessions should be held to discuss planned and implemented upgrades  Workers have learned how the current employer wants things done, but need a broader skill set
  • 65. KEY ASPECTS OF THE SMALL BUSINESS USE OF INTERNET AND BROADBAND  60% indicate that broadband access and availability does not meet minimum standards for effective business applications. Reasons include:  Not close enough to the nearest DSL hub  Satellite has problems during bad weather  Need higher upload speeds. Quote for such by provider is cost prohibitive  Terrain is an issue for wireless internet  All rural counties need better high-speed internet
  • 66. KEY ASPECTS OF THE SMALL BUSINESS USE OF INTERNET AND BROADBAND  86% of respondents indicated that it is very important (79%) or important that broadband service availability and adoption issues be addressed in the South Central Ozark region. Specifically:  Need enhanced reliability and decreased cost  It is essential to our business  Rural businesses need the same opportunities for growth as non-rural businesses  We have an efficient cost of doing business from our rural location, except for broadband
  • 67. KEY ASPECTS OF THE PROFESSIONAL AND SERVICES INDUSTRY USE OF INTERNET AND BROADBAND  100% of those that responded indicated that current business processes and procedures encourage the use of broadband. Key uses include:  Research and investigation  Billing and banking  Calendaring and staff coordination  Access to remote servers and customer service management systems  Provision of web-store and on-line catalog  Facilitation of a paperless office  Communications with remote staff making home visits
  • 68. KEY ASPECTS OF THE PROFESSIONAL AND SERVICES INDUSTRY USE OF INTERNET AND BROADBAND  89% of those that responded indicated that people in their business are properly trained to use broadband technology effectively.  Itwould be helpful to have specific training related to broadband enabled uses
  • 69. KEY ASPECTS OF THE PROFESSIONAL AND SERVICES INDUSTRY USE OF INTERNET AND BROADBAND  33% indicate that their broadband access and availability does not meet minimum standards for effective business applications. Problems and needs include:  Needs to be more reliable and function at a higher-speed  We cover a 9 County region. Access in more rural areas is not available  89% of those that responded indicated that it is very important (67%) or important that broadband service issues be addressed in the region. Specifically:  Increased access to all will mean increased access to essential services  Will improve efficiency  It will help greatly with business development  Technology is crucial to keeping up with competitors
  • 70. MORE INDIVIDUAL SECTOR DATA NEEDED  Environmental Sector  Energy Sector  Broadband Provider Sector  Industrial and Manufacturing Sector
  • 71. SCOCOG BROADBAND RTPT STRATEGIC PLANNING
  • 72. BROADBAND STRATEGIC PLANNING  Will identify strategies, and related directions, initiatives, goals and objectives, that can be employed by interested parties within the region.  It is a large scale, high-level planning exercise  It provides specific guideposts and pathways to better help the region build long term broadband sustainability  Addresses both availability (supply) and adoption (demand) within the region. 72
  • 73. BROADBAND STRATEGIC PLANNING PROCESS  The Strategic Planning process is split into four (4) phases:  Phase 1 (Completed Today): Needs Assessment and Existing Information Review – A detailed understanding of the current broadband climate and the current and future broadband-related needs in the region.  Phase 2 (Beginning Today): How to move from the current broadband environment to the one needed within the region.  Strengths,Weaknesses, Opportunities and Challenges (SWOC) analysis will be performed. 73
  • 74. SWOC ANALYSIS  The definitions of the four (4) SWOC elements are as follows:  Strengths – Broadband-related systems, practices, processes, and resources that are highly valued by the region.  Weaknesses – Areas that need improvement; reasons why stakeholders are not able to wholeheartedly embrace broadband; and, areas that tend to compromise the achievement of high levels of availability and adoption.  Opportunities – Favorable situations/circumstances not yet taken advantage of that may positively impact the development and acceptance of broadband.  Challenges – Present and future situations/circumstances that may negatively impact broadband development and acceptance as perceived by the region. 74
  • 75. SWOC ANALYSIS  Phase 2: cont’d  The analysis should cover a wide range of issues including those centered on:  residential, business and institutional broadband availability and adoption,  whether available bandwidth(s) are sufficient for current as well as near and long term needs and applications,  potential upgrade and expansion possibilities,  reliability of existing networks,  related matters.  Providersare asked during Phase 2 to present their ideas on possibilities for advancing the broadband environment. 75
  • 77. SWOC ANALYSIS  The definitions of the four (4) SWOC elements are as follows:  Strengths – Broadband-related systems, practices, processes, and resources that are highly valued by the region.  Weaknesses – Areas that need improvement; reasons why stakeholders are not able to wholeheartedly embrace broadband; and, areas that tend to compromise the achievement of high levels of availability and adoption.  Opportunities – Favorable situations/circumstances not yet taken advantage of that may positively impact the development and acceptance of broadband.  Challenges – Present and future situations/circumstances that may negatively impact broadband development and acceptance as perceived by the region. 77
  • 78. BROADBAND STRATEGIC PLANNING PURPOSE AND PROCESS  Phase 3: Findings Review and Initial Strategic Plan Element Development – The RTPT will review the initial findings, priorities, potential strategic directions and actions, timelines and resources needed related to those potential directions.  In this phase, a number of potential strategic directions and initiatives will be identified, reviewed, discussed, and then incorporated into the initial draft of the Strategic Plan. 78
  • 79. BROADBAND STRATEGIC PLANNING PURPOSE AND PROCESS  Phase 4: Drafting and Finalization of the Strategic Plan by the RTPT.  The Strategic Plan will consist of : 1. Introduction and Regional Overview 2. Purpose Statement 3 Detailed SWOC Findings and Analysis 4. Strategic Direction(s)  Short, medium and long term goals and objectives to boost broadband adoption and availability.  Action Items and Implementation Plan 5. Financial, human and organizational resource considerations 6. Timelines and benchmarks for measuring progress 79
  • 81. Connect with us at MOBroadbandNow http://mobroadbandnow.com/ Follow us on Facebook and Twitter 81
  • 82. THANK YOU FOR YOUR PARTICIPATION IN THE SOUTH CENTRAL OZARK BROADBAND PLANNING PROJECT!